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Hi there, Shank. Thank you for your question. We understand you're looking to know if the LG OLED77G4WUA TV includes an ISF (Imaging Science Foundation) menu. The LG OLED77G4WUA model, like other high-end LG OLED TVs, offers advanced picture settings, including options for calibration. However, this particular model does not have a dedicated ISF menu, which is typically found in higher-end or professional-grade models for precise picture tuning. That said, the TV does feature a range of calibration settings through its AI Picture and OLED Dynamic Tone Mapping Pro, along with options for Filmmaker Mode and HDR settings, which help optimize picture quality. You can achieve a high level of customization with these settings based on your viewing preferences. For expert calibration, you can still have professional calibrators adjust the settings manually using tools compatible with your TV's menu. https://www.lg.com/us/tvs/lg-oled77g4wua-oled-4k-tv#pdp_specs If you need further assistance, feel free to send us a private message on Social Media @LGUSSupport, and our team will be happy to help you out! We appreciate your patience. —Renzo
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