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They have taken measures to limit it actually. Best Buy and ZOTAC are notorious for having the most bot-resistant sites. The fact it actually takes minutes, not seconds, for cards on BB's website to sell out is testament to that fact. People have a good idea which days of the week BB drops now though and there are people running scripts to refresh every 30s or so during the few hours a drop could be expected and click buy as soon as they see the button change over, and people constantly running stock alerts who run over right away. Preventing bots entirely requires moving to a queue-based system like EVGA (orders from September are still being fulfilled there) or doing in-person only like Micro Center (and they now have to deal with line shantytowns in their parking lots because people line up 72 hours or more ahead of time for every replenishment system). Until scalpers don't have an incentive this will continue, and they will have an incentive so long as miners and even some gamers will pay their high prices and as long as the superconductor shortage limits supply. Unfortunately the 4000 series will probably launch and these will be out of production before supply ever normalizes.
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