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Hi mark - The TU7000 includes 4 different Picture Modes, so you can select the Picture Mode that provides the best viewing experience for your lighting conditions. • Dynamic makes the picture brighter and clearer in bright viewing environments. • Standard is the default mode suitable for general viewing environments. • Natural reduces eye strain for a comfortable viewing experience. • Movie is suitable for watching TV or movies in a dark room. You can also individually adjust the brightness and contrast to achieve the picture quality you desire. Should you need further assistance, please contact Samsung Support at 1-800-SAMSUNG. ^Gina
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