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Thank you for contacting Sony, Svereb. Yes, the Bravia 7 is excellent at upconverting (upscaling) content. It uses our powerful XR Processor and a feature called XR Clear Image to analyze lower-resolution signals (like HD or digital broadcasts) and intelligently upscale them to near-4K quality. We appreciate your interest in Sony products. Should you require any further assistance, please don't hesitate to reach out for support here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Best regards, Gus, Sony North America Customer Support
Sorry, there was a problem. Please try again later.Hi svereb, Yes, the Sony BRAVIA 7 is equipped with advanced 4K upscaling technology. It features our high-performance XR Processor, which uses XR Clear Image and XR 4K Upscaling to intelligently analyze content in real-time. This process cross-references a vast database of images to reduce noise and blur, effectively upconverting lower-resolution signals (like HD or DVDs) to near-4K quality for a sharper, more detailed picture. Thanks for choosing Sony. Best regards, Eliab
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