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Hi AladdinSane, Thank you for your question! No, image retention/burn-in is not an issue and will not likely to happen with this TV as it uses LCD display panel with a direct (Full Array Mini LED) backlighting. Experience the ultimate in brightness and contrast with the BRAVIA XR X95K Mini LED TV. XR Backlight Master Drive controls thousands of tiny, high-density Mini LEDs with absolute precision to deliver lifelike 4K HDR picture. Plus, with X-Wide Angle and X-Anti Reflection, off-angle color and brightness are preserved with less glare. I hope this helps! Best regards, Romeo
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