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Customer Ratings & Reviews

Your price for this item is $449.99

Customer reviews

Rating 4.8 out of 5 stars with 55 reviews

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Rating by feature

  • Value

    Rating 4.6 out of 5 stars

  • Quality

    Rating 4.8 out of 5 stars

  • Ease of Use

    Rating 4.8 out of 5 stars

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Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers value the GO Ultra Action Camera for its video quality, making it ideal for capturing clear footage. Its portability is also a highlight, with users finding it to be the best camera for travel. The camera's size is another appreciated feature.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 55 reviews
  • Pros mentioned:
    Size, Video quality

    Rated 5 out of 5 stars

    Finally, small size in high-quality come together.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had many different action cameras, but I have just fallen in love with this product. It seems to have the perfect amount of video quality and stabilization in such a small form factor when you detach the camera from the action pod. I would highly recommend this camera. It has a very high fun factor because of the way you can place the camera in unique positions for more creative angles.

    I would recommend this to a friend
  • Pros mentioned:
    Video quality

    Rated 4 out of 5 stars

    Great Camera, But Missing Some Basic Accessories

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I previously had the Go 3S and swapped to the Ultra when it was released. It is definitely larger and more noticeable than the Go 3S, but I was okay with that since it makes up for several things the 3S was lacking. Low-light performance is a big improvement, and I’m really enjoying being able to film in 4K 60FPS with far less motion blur. The camera does warm up when shooting in 4K, but not excessively, and I haven’t experienced any overheating so far. The main frustration is with what comes in the box. The Go 3S included a pivot stand, but the Ultra does not. Without it, I can’t stick the camera to most surfaces or attach it to my tripod unless I purchase the stand separately. For now, I’m limited to using the pendant or easy clip, which don’t work for a lot of shots I need.

    I would recommend this to a friend
  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Insta360 go ultra review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this little action camera. You can use it in so many different scenarios. It’s crazy. The image quality is immaculate and the low light capabilities are quite insane. You can put this little camera almost anywhere and achieve unachievable shots with ease. I love it and would definitely recommend it. I had an Insta360 go two and love that camera, but had quite a few knit pics with it. I waited several years for Insta360 to release a camera like this and then I splurged and got it and love it.

    I would recommend this to a friend
  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Love it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this camera, it’s so lightweight and give the pov shots I always wanted to capture

    I would recommend this to a friend
  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Do it all anywhere

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Capturing life in 4k with this tiny camera is easy. The new mounting system is stronger than the go 3, but the camera is also heavier so its needs the extra build quality. Software keeps getting better, wish that the camera came with more mounting options - I would spring for a bundle of mounts rather than just buy the camera.

    I would recommend this to a friend
  • Pros mentioned:
    Size

    Rated 5 out of 5 stars

    Beast!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Camera by far best action cam for size and weight.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    A worthy action camera!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Insta360 knocked it out of the ball park with this one. Some people are complaining that the bigger size of the camera itself misses the small form factor of the Go series. I have to disagree on that, the fact that you can choose what recording format (landscape vs portrait) by simply turning the camera on your mounting device is beyond intuitive. The improved low light quality is such a welcome upgrade coming from an Insta360 Go 2. Here's why its 4/5 in my book, the price. I'm at the point where I've come to accept that electronics are going up in price however that doesn't change the sticker shock I get every time when new tech is released. Ultimately, get it if you're in the market for a compact action cam. The hat mount is awesome, I love that I can flip it up and down out of view when needed. I'll toss the camera onto its body to charge up without having to remove the eyesore of a hat camera mount that was in the previous insta360 Go cameras. Update your firmware right away, Auto Pure Vid is a great addition.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    What a great little camera

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this little camera!!! The way it separates and you can wear the pendant under your shirt and the camera connects to it and stays connected to it. The quality of the pictures is fantastic!!! When the camera separates from the base you can take it underwater. I would highly recommend this camera.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Little but so much more

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this camera especially that it is magnetic. The actual camera is about the size of my airpods (even smaller!) which makes it so discreet. Although the action pod’s battery drains a little faster than I’d expect—the camera itself doesn’t.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Worth the Buy!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best POV camera! I have no regrets buying this. The only issue I have is the overheating. You have to adjust some settings to help with that. Other than that it’s a great camera!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Insta 360 go ultra

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Portable, handy, light weight, it’s all I could ask for in a n action camera, battery lifetime is great, and the versatility of the camera makes for great shots!

    I would recommend this to a friend
  • Pros mentioned:
    Portability, Video quality

    Rated 5 out of 5 stars

    Love this little camera!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Insta360 GO Ultra surprised me with how much it can do for such a small camera. I’ve been using it for quick action shots and creative angles where a bigger camera would get in the way, like mounting it on a car dash or clipping it to my shirt while biking. The stabilization is impressive — footage comes out much smoother than I expected from something this light. Video quality in daylight is sharp, and the wide-angle look works well for fast-moving scenes. Low light isn’t its strongest point, but that’s true for most cameras this size. The magnetic mounting system is clever and makes setup fast, though I wish the battery life stretched a little longer for continuous recording. Overall, the GO Ultra feels like a great “always-with-you” action cam. It’s perfect for creators who want spontaneous shots without carrying bulky gear.

    I would recommend this to a friend
  • Pros mentioned:
    Portability, Size, Video quality

    Rated 5 out of 5 stars

    Great wearable action camera

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    PRO's: Wearable, 4K at 60 fps, good low light performance, small size, removable micro SD card, optional filters CON's: Short battery life, no removable battery

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Awesome little versatile camera

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wasn’t sure what to expect from such a small camera, but the Insta360 GO Ultra completely exceeded my expectations. The size is unreal — it’s literally pocket-tiny yet captures extremely smooth, high-quality video that easily rivals much larger action cams. Setup was simple, and the app syncs instantly for quick edits on the go. What I love most: • Battery life — way better than I expected for a camera this size • Stabilization — buttery smooth, even when I’m moving fast • Ease of use — magnetic mounts and accessories make it incredibly versatile • App editing tools — intuitive, fast, and fun for creating shareable clips I’ve used it for everything from hikes to everyday clips, and it consistently delivers sharp, stable footage. Perfect for vloggers, travelers, or anyone who wants a go-anywhere camera without the bulk. Would absolutely recommend — especially if you want great quality in the smallest package possible!

    I would recommend this to a friend
  • Pros mentioned:
    Portability, Video quality

    Rated 5 out of 5 stars

    Easy to Wear and Great Videos

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm seeing my GoPros! I got to Paris and the video was outstanding. Easy to use and easy to wear around.

    I would recommend this to a friend
  • Pros mentioned:
    Portability

    Rated 5 out of 5 stars

    The Insta360 GO Ultra Is My New Everyday Carry Cam

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Insta360 GO Ultra is fantastic — small, easy to carry, and incredibly convenient. I love the detachable screen, it makes framing and reviewing shots effortless. I took it to LA Comic Con and it was perfect for walking around. I detached the camera, used the included neck strap, and was able to record hands-free the entire time. Its versatility and size make it a must-have for content creation.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Insta360 go ultra review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The camera is really great! Was able to get an hour out of it by changing a couple of settings and it wasn't even charged the complete 100%! Could've been going a little longer too if i was still filming and the voice control is a HUGE help. The pod does wram up quickly but it has a safety overheat power off so i know it's safe to be using and again i was able to get an hour out of it so i'm happy. Buying from best buy was even better as i had some problems with the SD card [my fault not the device] and they were able to help me and extra check my camera to make sure everything was alright which I appreciated.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Hands down the best camera for value

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought 2 of these for me and my girlfriend for a ski trip and to use to create content. 1 of the cameras had an SD issue which seems to be common. So if you have this issue best buy or insta360 will replace it at no additional cost. After lt the issue got resolved i cannot express how versatile the camera and unlimited uses you can record with high quality 4k. Not bulky at all and easy quick charging. No need to carry a bag or case throw it in your pocket and get ready to record with a simple push of a button.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great little vlogger

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great little vlogging camera! While it doesn’t produce the best quality images it is still more than usable for YouTube and other social platforms! What really makes this camera a winner is the size and form factor. It so small it can be mounted pretty much anywhere.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best video camera ever

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Took it out for a shooting competition and it was absolutely amazing. The camera withstood rapid movements, a little rain, and was a wonder to work with. Transferring my videos to my phone was also a breeze and the quality of the videos was spectacular!

    I would recommend this to a friend
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