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Customer reviews

Rating 4.9 out of 5 stars with 87 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.8 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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98%would recommend to a friend

Customers are saying

Customers are pleased with the exceptional picture quality of the 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). The TV's brightness effectively reduces glare, while the OLED technology delivers vivid colors. Additionally, users appreciate the AI upscaling feature, which enhances the visual quality of various content.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 87 reviews
  • Pros mentioned:
    Picture quality, Upscaling

    Rated 5 out of 5 stars

    So Bright, It Outshines My Future

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This 77” Samsung S90F OLED is a beast! The 4K picture pops with vibrant colors and inky blacks, making movies feel like you’re in the scene. Samsung Vision AI upscales old shows to near-4K glory, and the Tizen OS is snappy, though app navigation can be a bit quirky. HDMI sync with my soundbar was seamless, and the slim design looks slick on my wall. Geek Squad’s install was a bonus! Only gripe? The remote’s voice commands are hit-or-miss. A dazzling TV that’s almost too good for my Netflix binges.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    S90F 77 Review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easily mounted providing outstanding color and picture quality. Vibrant colors and superior blacks. Sound optimization features work well with on board tv speakers. Anti-glare screen is awesome! Highly recommended

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    From a G5, to a QM9K, to S90F

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought a 65 inch g5 OLED, and while I was happy with the picture, the Dolby vision performance was dim and disappointing. I also realized that most content didn't take advantage of it high nits capability. It also had some Black crush and colors did not shine as bright as QD OLED. I decided to go to the mini LED route and went with the QM9K -a 6000nits beast. The picture was amazing but the highly reflective screen it felt like I was looking into a mirror and the viewing angle was poor in that I would sit on the edge of my couch and see a picture degradation on the far side of the screen. Having owned an S90D, I was happy with that but I wasn't kidding on his daytime performing but I went ahead and decide to pick up the s90f. To my shopping surprise, best 90 f was a much bigger upgrade from the s90d that I anticipated. Daytime performance was significantly better, with no more faded blacks and HDR impact was much improved, rivaling my G5 in dim lighting condition. The colors were the best, OLED advantages over mini led were clear, and I was quite shocked how good and bright it was. The S90F is the best performer in 2025 hands down. There isn't one thing I'm letdown by. It's a stunner, and at its price,.it can't be beat.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Skeptical

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    At first I was a little skeptical in making the purchase of the Samsung 77 inch TV with anti glare, given the added expense: reading reviews as to the pros and cons on picture clarity and sharpness. As stated, I made the plunge on purchase as we have five windows in the room where the TV will be placed. What struck me, when setting up the TV is that it is shipped with a clear plastic film over the screen. With the film on the screen, I could see the reflection of all the windows. However, once we remove the film, there’s absolutely no glare, picture quality is outstanding and we have no regrets on the purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is the best. Makes everything look realistic. 77” is large and we love everything about it. We do not like the apps that is automatically added to the home screen because we are used to the Apple TV but we can manage l. We use it in our living room. It’s so large you can watch it from outside of the window.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    77” Samsung TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture! Easy to use. Use Alexa to search for movies, shows!

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV. Finally jumped to OLED (QD-OLED specifically) from an older QLED TV. The difference in quality is immediately noticeable. This model doesn't use the One Connect box, which is a plus for me.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent and sound quality as well. Installation by Geek Squid was exceptional.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Tv delivery

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had such a great experience with Geek Squad! They came out to set up my new TV and did an amazing job. The technicians were on time, friendly, and super professional. They made sure everything was connected perfectly, explained how everything worked, and even cleaned up before they left. My TV looks great and works flawlessly. I’m so glad I went with Geek Squad—highly recommend their setup service!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    77’ Samsung OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Jason at the Wyomissing, PA store helped me pick out my tv. He really focused on all my wants and recommended the perfect tv for me. I couldn’t be any happier with my purchase.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Amazing product

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV, the picture quality and the colors are amazing. You can see even the smallest of details especially when watching the games. This is one of the best purchases I have made. Not to mention that we experienced great customer service in the store!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is absolutely amazing and worth every penny spent. I love the quality in the picture. Everything seems so real.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful, crisp picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality picture, easy to set up. This is my second OLED

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product. Fits on the wall great, the features are easy to learn and navigate through.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    GREAT TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, large wall, looks great!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Upscaling

    Rated 5 out of 5 stars

    Great decision to buy and a great price on sale.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Easy user interface for adjusting picture and connecting devices. Claims it enhances the picture of old television shows and movies and it actually does. Watched a movie made in 1965 the other night (one I’ve seen several times through the years on other TVs) and the picture just blew me away! Much better than I expected! Also, the anti-reflective screen works really well. I have a lot of large windows and have always see reflections of things outside on my screen, but not anymore.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Excellent quality TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing tv. I upgraded from a 55" to this Samsung 77" and I didn't realize how bad my tv was. The colors on this thing are vivid. The whites are almost blinding, and the blacks are truly black. There wasn't any motion blur during a couple baseball and football games. I've played several PS5 games on it, and the games look amazing. The sale price for the tv made it an even better purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    This TV produces gorgeous images.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from an older Samsung. This TV produces gorgeous images. It was easy to set up and is super bright. I am now watching too much TV, looking at all the details that I have been missing with my older unit.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality, Upscaling

    Rated 5 out of 5 stars

    Best TV I’ve ever owned

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just got the Samsung 77" S90F OLED and wow! The picture is insanely sharp with deep blacks, rich colors, and no glare, even in daylight. Movies feel like the theater and games are super smooth with zero lag. The smart features are fast and easy, and the AI upscaling makes everything look better. Hands down the best TV I’ve ever owned!

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Absolutely, stunning picture quality!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The OLED panel on this tv is fantastic. I went with the 77” QD panel as the 83” still uses the older panels. Bigger is not always better but the size of this tv and picture quailty is really what I looking for. Definitely an upgrade over my last flagship Samsung QLED I previously owned. Highly recommend!

    I would recommend this to a friend