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Customer Ratings & Reviews

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Customer reviews

Rating 4.9 out of 5 stars with 179 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.8 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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97%would recommend to a friend

Customers are saying

Customers are pleased with the exceptional picture quality of the 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). The TV's brightness effectively reduces glare, while the OLED technology delivers vivid colors. Additionally, users appreciate the AI upscaling feature, which enhances the visual quality of various content.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 179 reviews
  • Pros mentioned:
    Picture quality, Upscaling

    Rated 5 out of 5 stars

    So Bright, It Outshines My Future

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This 77” Samsung S90F OLED is a beast! The 4K picture pops with vibrant colors and inky blacks, making movies feel like you’re in the scene. Samsung Vision AI upscales old shows to near-4K glory, and the Tizen OS is snappy, though app navigation can be a bit quirky. HDMI sync with my soundbar was seamless, and the slim design looks slick on my wall. Geek Squad’s install was a bonus! Only gripe? The remote’s voice commands are hit-or-miss. A dazzling TV that’s almost too good for my Netflix binges.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    S90F 77 Review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easily mounted providing outstanding color and picture quality. Vibrant colors and superior blacks. Sound optimization features work well with on board tv speakers. Anti-glare screen is awesome! Highly recommended

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Excellent picture color smoothness and depth.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the 77" S90F TV along with the Kanto PMX700 Pro full-motion wall mount and had Best Buy handle the installation. The installers arrived on time, kept me informed throughout the process, and mounted everything quickly and exactly at the height I wanted. They even aligned the TV to my seated eye level, which makes viewing more comfortable with no need to look up or strain my eyes. I also purchased the HW-Q990F soundbar system, and everything worked seamlessly right out of the box. After some light tweaking and researching recommended settings, the picture became even clearer and more lifelike. I now find myself watching TV more often—and sometimes admiring the picture instead of the content. While I briefly considered upgrading to the S95S for extra brightness when the lights are fully on, the S90F looks outstanding in lower-light viewing. Colors pop beautifully, and the 77" size is perfect for our 16' x 16' basement, especially coming from a 55" TV. The soundbar performs impressively, especially considering the smaller subwoofer. Even at lower volumes, the bass feels deep and realistic, often making me double-check whether a sound came from the TV or the room itself. I haven’t fully dialed in the audio settings yet, but I’m confident I’ll get the sound just right. And I'll attach the soundbar to the TV's mound soon too. The only downside so far is that the TV has frozen a few times, requiring a short wait to regain control. While frustrating, the overall picture and sound quality outweigh the issues for now.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Skeptical

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    At first I was a little skeptical in making the purchase of the Samsung 77 inch TV with anti glare, given the added expense: reading reviews as to the pros and cons on picture clarity and sharpness. As stated, I made the plunge on purchase as we have five windows in the room where the TV will be placed. What struck me, when setting up the TV is that it is shipped with a clear plastic film over the screen. With the film on the screen, I could see the reflection of all the windows. However, once we remove the film, there’s absolutely no glare, picture quality is outstanding and we have no regrets on the purchase.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    From a G5, to a QM9K, to S90F

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought a 65 inch g5 OLED, and while I was happy with the picture, the Dolby vision performance was dim and disappointing. I also realized that most content didn't take advantage of it high nits capability. It also had some Black crush and colors did not shine as bright as QD OLED. I decided to go to the mini LED route and went with the QM9K -a 6000nits beast. The picture was amazing but the highly reflective screen it felt like I was looking into a mirror and the viewing angle was poor in that I would sit on the edge of my couch and see a picture degradation on the far side of the screen. Having owned an S90D, I was happy with that but I wasn't kidding on his daytime performing but I went ahead and decide to pick up the s90f. To my shopping surprise, best 90 f was a much bigger upgrade from the s90d that I anticipated. Daytime performance was significantly better, with no more faded blacks and HDR impact was much improved, rivaling my G5 in dim lighting condition. The colors were the best, OLED advantages over mini led were clear, and I was quite shocked how good and bright it was. The S90F is the best performer in 2025 hands down. There isn't one thing I'm letdown by. It's a stunner, and at its price,.it can't be beat.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    AwesomeExperienceOnMySamsung77"OLED Purchase&Insta

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible TV and awesome installation experience! This is my 1st OLED. I decided to put a 77" on the wall rather than upgrading from a 55" to a 65." It was a GREAT decision. The TV is amazing! Furthermore, I decided to use the Best Buy's service provider who was R&R Tech Services to install on my wall. They were fantastic! Turns out I had no studs for the TV wall mount I purchased. This provider had exactly what I needed and installed my 77" OLED Samsung perfectly and quickly. They were professional, respectful and very experienced. Super job R&R! My experience on this purchase was the BEST! Thank you BEST BUY!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is the best. Makes everything look realistic. 77” is large and we love everything about it. We do not like the apps that is automatically added to the home screen because we are used to the Apple TV but we can manage l. We use it in our living room. It’s so large you can watch it from outside of the window.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    77” Samsung TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture! Easy to use. Use Alexa to search for movies, shows!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Top Quality!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is absolutely stunning! The picture quality is top of its class. The size is perfect and feels like the perfect addition to our home. There were concerns of if it was too big but it fits perfect and the adjustment to the size is quick and easy, AND WORTH IT! Can't recommend the TV enough as well as getting it mounted professionally with the right mount.

    I would recommend this to a friend
  • Best Buy Employee

    Rated 5 out of 5 stars

    5 Star ! Fantastic TV

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    Best Buy Employee
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. Super fast and snappy through the menus and gaming with the ps5 on this thing is amazing. Completely blown away at the picture quality and performance on this tv. Had the tv for 3 months now and no regrets. I highly recommend this tv to anyone looking for a top tier oled. Great for movies , streaming , sports and gaming.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung Hits It Again

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a fabulous picture in an area that does get light. The colors are vibrant and rich. The clarity superb. We added a sound bar to enhance the sound. Needless to say our cat is not as fond of the boost in speaker power as we are. It is so enjoyable to watch movies at home. This is our 6th Samsung TV over many years and they just keep improving.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV. Finally jumped to OLED (QD-OLED specifically) from an older QLED TV. The difference in quality is immediately noticeable. This model doesn't use the One Connect box, which is a plus for me.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Amazing!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality, amazing in 4k! Menu is good, not sure I am ready for the AI features, but for those of you who value it, it’s there. Remote is amazingly compact, but the volume/mute combo button may take a little getting used to. Overall amazing Television!!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent and sound quality as well. Installation by Geek Squid was exceptional.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    77’ Samsung OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Jason at the Wyomissing, PA store helped me pick out my tv. He really focused on all my wants and recommended the perfect tv for me. I couldn’t be any happier with my purchase.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Tv delivery

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had such a great experience with Geek Squad! They came out to set up my new TV and did an amazing job. The technicians were on time, friendly, and super professional. They made sure everything was connected perfectly, explained how everything worked, and even cleaned up before they left. My TV looks great and works flawlessly. I’m so glad I went with Geek Squad—highly recommend their setup service!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is absolutely amazing and worth every penny spent. I love the quality in the picture. Everything seems so real.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Amazing product

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV, the picture quality and the colors are amazing. You can see even the smallest of details especially when watching the games. This is one of the best purchases I have made. Not to mention that we experienced great customer service in the store!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Amazing tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv that is a game changer when it comes to home theater. Picture quality is 100x better than the best led lcd screen I’ve ever seen. I cannot recommend oled’s enough and this one is top notch.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful, crisp picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality picture, easy to set up. This is my second OLED

    I would recommend this to a friend
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