Customer Ratings & Reviews
- Model:
- XR50X90J
- SKU:
- 6453206
Rating by feature
- Picture Quality
Rating 4.8 out of 5 stars
- Sound Quality
Rating 4.5 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.
This summary was generated by AI based on customer reviews.
Great purchase!
||Posted . Owned for 9 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Wasn't looking for something too big and this TV has so far been great!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi StephanieR,
Thank you so much for such a great review! We're happy to hear you found the best TV that matches your needs and expectations. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris
Sony TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We use a Bose sound bar, so this is not a factor for us.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CeliaS,
Thank you for the 5-star rating! We're glad you like your new TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris
good overall TV with some downgrades
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.A good TV overall, but a little too pricey. The google TV UI is clean and snappy, good black levels with minor haloing, TV channel setup is amazing and great picture out of the box. The NOT so good is the horrible panel uniformity "DSE" and screen compared to my x900e. There's also an glitch in the "for you" section that spams recommendations so fast you can move to see the options. *below is a close up comparison of the x90j and x900e screens, you will definitely notice a difference in quality if you use as a monitor. **input lag and screen jitter were fixed via patch
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Henrikr,
Thanks for the feedback. We really appreciate the time you took to share so many details about your experience with the television. Please be assured we take this feedback very seriously and continuously strive to improve our products.If in case you need further assistance, please email us at socialsupport@am.sony.com with the following details:
Name:
Best Buy Username:
Model Number:
Issue:
Telephone Number:
Regards,
David
Quality issues
||Posted . Owned for 1.5 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I've had this TV for almost two years. Picture is fine. My unit definitely has some quality issues which began only 2 months after purchase. Every few days my TV unit has to be manually reset with the factory remote because of serious display issues. Sony support told me there is no fix besides doing the manual hard reset when the issue occurs (which for me is a few times per week). Also, the top center of the screen had some pixels that burnt out after about 18 months of normal use.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Derek, Thanks for sharing your experience with the Sony 50 inch X90J 4K LED TV. We're sorry to hear that you are not pleased with its performance. Have you already performed forced factory reset on your TV? If you haven't yet, we recommend performing this procedure and observe if the issue still occur. Also, make sure that your TV has the latest firmware version. The software includes key features, applications, bug fixes, and feature improvements. It also provides fixes to any performance issues you are encountering. You may visit our website to know more details about the update. As for the screen issue, kindly check the link below. It contains steps you can follow to resolve the issue. https://www.sony.com/electronics/support/articles/00264226
If you need further assistance, kindly reach out to us at socialsupport@am.sony.com with the following details :
Case Number(if any):
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the TV:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
-Craig
- Pros mentioned:Picture quality
5 Stars for Sony Bravia
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV fits well in the space and the color and clarity are very good.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JaniceT,
We appreciate the 5-star rating and we're glad that you like the color and clarity picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!
Regards,
David
Very Good Gaming TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I got the 50inch X90J mainly for my PS5 & XBOX Series X. Works well with both. I did start having the issue with the tv restarting every time I would turn it on. If you get this just go to network and internet than home network and enable ipcontrol in the settings menu. Still waiting for the VRR update.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GeneralDissaray, Good to know that the TV works well with your console. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
Super duper BRAND!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing purchase and super duper price! Worth every penny!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jonnyb, Awesome! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Pros mentioned:Picture quality
Sony 50” TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv, great picture fits perfectly! Ggggoooooodd
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lofish, Wow! We're pleased to hear that you are enjoying the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
Love Our New Sony
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new tv! It is in a very bright room and has minimal glare. This is our second Sony. We previously bought a TV about two years ago (different brand) and the bulbs already went bad. Our 6+ old Sony is still perfect. We will only by Sony going forward!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Chelsea, Great! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
First 4K TV
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony xr50x90j is my coolest first 4K TV thing is amazing I've been watching a lot of content racing YouTube whatever and it's all working
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mikro, We are thrilled to know that you now have your first coolest 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
Not happy with the nrw sony tv for the $$$$
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased this TV on June 24th 2021 I didn't have time to put it up until 3 days after the purchase prior to the purchase I asked the store sales person if they had gone through the items in the Box and mature that everything was there because it was an open Box. The store clerk assured me that everything had been gone through and that everything was there, I then asked him what the major difference was between my Samsung I had just purchased that went out over it Best Buy after owning it for only 4 months. He replied it'll be a much better picture than the Samsung as the Samsung was edgelit and my Sony xj 90 would beIs backlit LED's make it a much more brilliant and brighter picture. I said OK so it should be worth the extra $700 spent between the 2 different tvs? He said oh definitely. I purchased the system bought the extended warranty and then finally got it set up after about 3 or 4 days of the purchase, when I unboxed it I noticed that the power cord was missing and there were a few other items missing but that's OK because I wasn't going to be using it as a TV stand I was going to mount it on the wall. Once mounted on the wallI got it programmed and started messing with the feature sets they were OK but the picture wasn't any better than my edgelit television I was very disappointed in spending the extra $700 on ATV that had the same performance and it was 8" smaller than my prior TVOverall I would never recommend this television to anybody. I will be return this to the store today To look for a new television to replace the one that went out. If you be the judge of this the last few photos are my Samsung edge lit the 1st photos are of the new Sony XJ90 fully backlit I see no difference the only difference you see is the size difference 8" more on my older television
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Charlie,
Thank you for choosing and purchasing our BRAVIA XR X90J Full Array LED TV.
We regret that the TV had to be returned. We are also sorry to hear that the picture quality did not meet your expectations. This is definitely not the experience we want you to have. We'd love to help you troubleshoot the problem.
First, we cannot guarantee that the TV comes in with complete accessories when purchased as an open box. Please coordinate with the store/dealer to assist you with this matter. For pictures related concerns, we can configure the display settings that adjust the picture quality, such as screen brightness. To adjust the picture quality to your preferences, refer to the Adjusting the picture quality page. Simply press the Quick Settings button on the remote control, then select [Settings] — [Display & Sound] — the desired option.
Reference: https://helpguide.sony.net/tv/iusltn1/v1/en-003/07_08.html
I hope this helps.
Regards,
Erin
Living room Sony Baby
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony rocks I’ve always owned Sony or Samsung u can’t go wrong with either!✌️
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Coffee, Amazing! We're pleased to hear that you are satisfied with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
Upgraded to a Smart Tv!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great quality and nice set up. A well deserved present to myself.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Steph27, This is a perfect gift for yourself and we're glad that you've upgraded your TV! We're pleased to hear that you like the ease of setup of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
Bravia xr tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent tv for the price. Extremely pleased with this purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bravia, Awesome! We're pleased to hear that you are satisfied with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
Great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV, Easy to set up, great picture. I love it
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MikkiB, Awesome! We're glad that you like the ease of setup and picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
- Pros mentioned:Picture quality
TV is broken within a week of purchase.
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV picture is great. However, less than a week into owning this, the screen starts to freak out for no reason. Unacceptable and I will be returning to purchase another brand.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi DanielS,
Thank you for bringing this to our attention. While we are glad you like the picture quality of the X90J TV, we're sorry to hear some issues that you experiencing with the TV screen. This is definitely not buying experience we want you to have with our products. Allow us to help isolate the problem. For us to better assist, could you provide additional information of the issue?
If you TV screen is flickering, Check the following to troubleshoot this issue:
Check if the issue occurs when on the TV's home screen.
Use the Picture/Sound symptoms feature of your TV to check the cause of the issue.
If the issue doesn't occur while on the home screen, and after performing the Picture/Sound symptoms, check if the screen flickers while on a different input.
If you're experiencing the issue while using an external device, verify the physical cable connection between the TV and the device, as well as the device settings.
If possible, try to use a different cable.
Power reset or restart the TV
For steps, please refer to these article links below:
"How can I test the picture and sound quality of my TV?": https://www.sony.com/electronics/support/televisions-projectors/articles/00173823
"How to power reset, restart, or set the Android TV or Google TV back to original factory settings"
https://www.sony.com/electronics/support/televisions-projectors/articles/00159487
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony. - Kris
light leaking from the frame
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.light leaking can be seen on the side of the TV when used in the dark. Really disappointed again with Sony with their build quality this year. Hoping next year will be better.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi sami,
Thank you for choosing and purchasing our BRAVIA XR X90J Full Array LED TV.
We are sorry to hear that there's a light leakage on the side of the TV when used in the dark. This is definitely not the viewing experience we'd like you to have. Wed love to help you troubleshoot your problem and turn this into a better experience.
The LCD screen is made with high-precision technology to achieve a high level of performance and picture quality. To achieve this level of performance, the backlight setting of the TV is set to maximize the screen brightness. However, you may notice uneven brightness on the TV when watching in a dark environment or when the screen is blank. This condition is normal and not a malfunction of the TV.
If you should find this affects your enjoyment, here are few adjustments that you can do to minimize this condition.
Reduce the Backlight Level in the Picture Settings menu.
Turn the Light Sensor setting to On in the Setup menu.
Change the Power Saving setting to Low or High in the Setup menu.
Set the Picture Mode to Standard in the Settings menu.
May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90J
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
We appreciate you and thanks again for shopping Sony!
Sincerely,
Erin
- Cons mentioned:Hdmi, Vrr
Picture quality is good - close to OLED. BUT....
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Unfortunately, there are some issues with PC. First of all, for some reason, you are required to enable VRR on the HDMI port for certain (I assume) graphics cards. Don't know why, but if you don't, the picture is distorted. I suspect this is the TV being over aggressive about the incoming framerate it detects. I haven't finished testing various settings in nVidia to know for sure, only that VRR was required to even get it to render. Second, when you do this, it not only disables the vast majority of settings, but there are also some occasional audio cutouts over HDMI. This is a high end setup that's connected and it worked fine with a dirt cheap Toshiba (that TV will become my office monitor for Teams meetings); the only reason I bought this TV was for the higher Hz. The graphics card supports 120Hz as well, thus there's no logical reason that VRR must be enabled other than an overcompensation by the TV. I haven't tested all consoles, but the Switch at least seemed to work fine without changing settings. If there were audio cutouts I didn't detect them. I don't connect my TVs to wireless because they have no need to track me for any reason; thus I can't know if there's some firmware update that fixes PC. But I leave this to inform others who may be wanting to connect a gaming PC or a media center PC; if you get visual distortion (you'll know when you see it), the fix is to change the HDMI port to use VRR. It's in the settings, you'll find it. But nobody knows WHY this is required.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ReVeLaTeD,
Thank you for sharing an in-depth review with your X90J TV. We're glad to hear you like the amazing picture and we are sorry if you are experiencing some issues when VRR is enabled. Allow us to help make this a better experience. For optimum performance, please make sure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements.
The X90J TV supports VRR, but is not enabled by default. You need to enable VRR on the HDMI port that you are using for your source device. Please refer to this link about settings for viewing pictures through HDMI input with higher quality: https://helpguide.sony.net/tv/iusltn1/v1/en-003/04-09_02.html
To troubleshoot audio-related issues, please refer to this link: https://www.sony.com/electronics/support/televisions-projectors/articles/00250275
With regard to NVIDIA, we are aware of the issue and our team is currently working on a solution. Will make some changes to software in an upcoming update to help with NVIDIA’s issue.
Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We do apologize for the inconvenience and thank you for purchasing SONY! - Kris
- Pros mentioned:Color, Picture quality, Refresh rate
Great TV for PS5
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV has been really good to me. I previously bought one of the cheaper Samsung 4K TV's, and it was good up until I started consistently noticing all the shortfalls of an entry level 4K TV. I bought this one later on and the difference is noticeable. I mainly bought the TV for using with my PS5, and the ability to use 120hz has been amazing. I've also found myself using this as a more traditional TV as well because the Samsung one was too laggy and would consistently disconnect from the wifi, so I would only use it for the PS5, and this TV stays connected and I have not experienced any significant lag or connectivity issues. It is unfortunately a little on the low side in terms of brightness in direct sunlight, but if you're going to use it in dim to dark rooms, the brightness is more than enough. Speakers are good; never needed to go more than 60 volume. Overall a good TV that has met my needs.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Daniel, Thank you for taking the time to review this TV. We're very grateful for this positive feedback! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay
- Pros mentioned:Ease of use, Picture quality
Great TV and great service from Best Buy
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is crisp, sharp and vivid -- much better than that 10 year old Bravia that it replaced. I can't say much about the sound because we listen to it through Joseph Audio speakers powered by a Parasound Amp and Pre-Amp. A Martin Logan subwoofer is also in the mix. So, needless to say, I did not spend extra money for a good sounding TV.... Ease of use is great and it integrates right in with Apple TV. I purchased this online and the first one came with a huge crack in the center of the screen (like it was smacked with a hammer in transit -- ouch), but the return process at our local Best Buy was very easy and a new flawless one was delivered 48 hours later. Thank you Best Buy!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Dave,
Thank you for the 5-star rating! We really appreciate you like the X90J TV despite of what happened on the original TV. Nice to know it was replaced immediately by the store. Your satisfaction means a lot to us. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris