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  • SONY Full Array LED
  • Angle. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • X90L 65" Class Full Array LED TV SONY 57" 2.75" TV Menu 34" 64.5" 32.75" + a I A + CH BRAVIA NETFLIX SORS Toufabee prome-video 47.625" 13.625" Music crenchymoe 2.8" SONY 47.625" Voice remote control
  • Picture and sound in harmony: Side tweeters elevate the sound and improve dialogue. Acoustic Multi-Audio 3D Surround Upscaling Dolby ATMOS.
  • Billions of accurate colors Natural and precise picture quality Conventional TV XR Triluminos Pro
  • Intelligent motion processing: See blur-free picture quality in fast-moving action, sports and games. Conventional TV vs XR Motion Clarity.
  • Alt View 31. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever: Hundreds of thousands of details are enhanced every second for lifelike picture quality. SONY XR Cognitive Processor XR.
  • Enhanced contrast and brightness TV backlight is precisely controlled creating deep, detailed blacks with high peak brightness XR Full Array LED Contrast Booster 10.
  • Hands-free entertainment: Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home. Hey Google.
  • Movies on us with the BRAVIA CORE app: * 5 credits to redeem on latest release movies * 12 months subscription on hundreds of classics BRAVIA CORE - COE SPIDER-MAN: Homecoming Featued CH&STBUSTERS RILE VENOM LET N U Ceees I AIS - Yo Lbory SPIDER-MAN MAN - EM - OESINENT FII JUMANJI THE NEXT LEVEL LLEIERS TPS ACCOs
  • Discover new ways to enjoy your TV with the optional BRAVIA CAM. With the BRAVIA CAM, you can have a video chat on the big screen, automatically adjust picture and sound to your room, and more.
  • Google TV For you Live Apps Library Google TV prime video The Lord of the Rings: The Rings of Power Set in Middle Earth's Second Age, a great evil returns to the land and the Rings of Power are forged. Top picks for you MEMARVEL Severance Disney+ - vtriamina BUY EVERY THING EVERYO VHERE ALL A ONCE LOVE. VICTOR Disney'+ - unsamina Your apps - YouTube prime video Disney+ tv ax YouTube Music Spotify
  • The image features a large flat screen TV with a PlayStation 5 logo on it, indicating that it is perfect for the PS5 gaming console. The TV is displayed in a blue background, and the image is described as having a "blood and gore" rating, suggesting that it may show violent or intense content.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - X90L Product Overview Video video 0 minutes 52 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model:
XR65X90L
SKU:
6544733
Highly rated by customers for:
Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1759 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 32 Showing 621-640 of 1,759 reviews
  • Pros mentioned:
    Picture quality, Tv quality

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with my new TV. Very good tv quality, beautiful picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimR,

      Great! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Massive upgrade over my previous tv! Also performs just as good as the Bravia 7 imo - def worth it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Andrew, congratulations on your upgrade! You've definitely made a great choice going for the Sony - 65" Class BRAVIA XR X90L. This TV comes with our Cognitive Processor XR which delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue loving the TV, thank you for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Recommend!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super TV, Love it! Replaced a Samsung 55". Hands down the picture quality on my new Sony beats out the Samsung I had...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenM, we're glad you love our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Easy to use the functions and integrate peripherals

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clayton,

      Amazing! We're glad that you are enjoying the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Can’t go wrong with a Sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome purchase!! Can’t go wrong with a Sony!! Loved the 75 inch and bought an additional 65 inch for another area in the home

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmyK, We appreciate the feedback! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    You can find better LED than this anytime soon!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Using for two years and, I can say simply its THE BEST LED TV is the market. Suggesting 99.9% PS5/XBOX really smooth and clear!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 7urkm3n,

      Awesome! We're glad to hear that you like your Sony TV for your gaming experience. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    NIIIICE

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied, images are sharp, lost of real estate for the sports and movies

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnC,

      Thanks for the 5-star review! We're so glad to hear that you're satisfied with your XR65X90L and its sharp images and real estate for sports and movies. The XR Motion Clarity™ feature is a key component that contributes to this. It helps ensure that fast-moving scenes, like those in sports and action movies, are incredibly clear and blur-free, so you won't miss a moment of the action.

      Thanks for choosing Sony, have a spectacular day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Mounted my new Sony Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works well. Television is awesome. Mounting bracket worked perfectly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SterlingF,
      We really value the time you took to express your thoughts about our Bravia X90L! We are really happy to hear that your XR65X90L television is working well and that the mounting bracket was a perfect fit! It's great to know that you're experiencing the full potential of our TV.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Family Room TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV has the best picture and the Google operating system make this set up super easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkJ, thanks for sharing your experience with the Sony - 65" Class BRAVIA XR X90L! As you noted, this TV delivers an astonishing picture quality full of brightness and vibrant colors, and with the integration of Google TV, it organizes all your content in one place for easy access! Thanks for choosing Sony and enjoy your viewing experience. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    My Sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the new TV. Looks great with my games and movies. The colors and blacks come together really well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MartinM,

      Thank you for choosing Sony!

      We're glad to hear you're enjoying the fantastic visuals for your games and movies. One useful feature of your new TV is the LED Backlight with motion-sensitive lighting. This feature ensures that you can operate your TV even in complete darkness, as the buttons light up when you pick up the remote. Plus, with the built-in "Find Remote" feature, you’ll never have to worry about misplacing your remote again. Just activate the feature on your TV, and a buzzer will help you locate it easily!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy to control. Great for watching football

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeroldK,

      Amazing! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Only Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture.....We usually only purchase Sony TV's. And again this is a great product. Best picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chaos45, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    RGJ 65 Bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great, vibrant picture. All colors show through with no bleed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, RogerJ,

      Thanks for the review and the 5-stars rating! We feel privileged to know how much you are enjoying your Sony BRAVIA TV and the magnificent features it includes, such as its amazing picture quality, powered by Sony's intelligent Cognitive Processor XR, which enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

      Thanks for choosing Sony, have a fantastic day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Amazing tv for the price!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture quality, ps5 and ps4 pro both look impeccable on hd setting. Sound is surprising loud and crisp for having speakers in rear. Will def be buying another Sony when I upgrade.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VincentM, Thank you for the 5-star review! We're thrilled to hear that you are loving the awesome picture quality and the loud and crisp sounds of your new Sony BRAVIA XR X90L TV. It's also great that you had a perfect gaming experience on HD. Thank you for choosing Sony, and enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    TV DECISION

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT TV, HAD A SONY ONCE BEFORE, THEN GOT SAMSUNG BEFORE GOING BACK TO ANOTHER SONY. ACTUALLY LOVED THE SAMSUNG I GOT FROM YOU IN 2016, BUT SOMETHING WENT WRONG, DECIDED TO GET NEW ONE INSTEAD OF REPAIR. LOOKED AT SONY AND SAMSUNG, BOTH GREAT, BUT DECIDED ON SONY.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CurtisS,
      You definitely made the right choice! We always strive to deliver the best quality with our products and aim to provide our customers with the greatest experience possible. Enjoy your new X90L TV and thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Absolutely no regrets

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An absolutely awesome TV viewing experience. Even using words like Stunning, Vibrant, Intense and Lifelike just doesn't adequately describe how Fantastic the picture is on this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenW, Fantastic! We're thrilled to hear you like the stunning, vibrant, intense, and like-like picture quality of your Sony X90L.Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Love being able to add google photos

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good crip picture, Love that I can add photos to the screen that are shown when the TV is off . Pleasing addition to the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomM, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Beautiful and ready to set up

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and very sleek! The ease of use to setup was outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottB,

      Awesome! We're glad that you like the picture quality, design, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Best tv in the house

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best and most clear pictures I have ever seen on a tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HarveyS,

      We're so happy to hear about your experience with the X90L TV! Its amazing picture quality makes this TV perfect. We hope you have amazing movie nights ahead.
      Thanks for choosing Sony.
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent right out of box. Great picture with ample settings. Sound is average at best. Will definitely need to add a sound bar forviewing 4k movies

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewP,
      Thank you for sharing your experience! We're delighted to hear that you're enjoying the stunning picture quality of your Sony BRAVIA XR X90L. For an enhanced sound experience, pairing it with a soundbar is a great idea, especially for 4K movies!
      Thank you for choosing Sony, ands enjoy your entertainment setup! -Maria Sony_US

Page 32, Showing 621-640 of 1,759 reviews
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