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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1840 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 32 Showing 621-640 of 1,840 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, the picture is absolutely beautiful. Good purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic feedback on the XR-65X90L, DavidD! We are truly heartened to learn that you find it to be an amazing TV with an absolutely beautiful picture.

      We designed our BRAVIA TVs with technologies like Cognitive Processor XR to deliver stunning visuals with lifelike color and contrast, and your review confirms that we've succeeded in providing a top-tier viewing experience.

      Thanks again for choosing Sony! We're so glad to hear you consider it a good purchase.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy to control. Great for watching football

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeroldK,

      Amazing! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Not just another cheap tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Sony speakers link easily. I wish the remote was backlit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AdamD,

      Thanks for sharing your feedback on the X90L TV!

      We're thrilled to hear that you're enjoying the great picture quality and that you found it easy to link your Sony speakers. We design our products to integrate seamlessly, so it's wonderful to know that feature is working well for you.

      We also appreciate your valuable suggestion regarding a backlit remote. We understand how helpful that feature can be, especially in darker viewing environments.

      Thanks again for your review, and for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great TV good vision and best price, it has super cool sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BekaT, thank you for the fantastic 5-star review! We're so glad to hear you're enjoying your Sony - BRAVIA X90L. With its stunning picture quality and immersive sound, it's great to know it's delivering both the performance and value you were looking for. Thank you for choosing Sony, and enjoy your new TV to the fullest! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    New television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a great tv lots of functions love it one of best I've ever bought

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulV,

      We’re thrilled to hear this is one of the best TVs you’ve ever owned! It’s great to know you’re enjoying the various features and functions the BRAVIA XR X90L has to offer. Thanks for choosing Sony.

      Best regards,

      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After getting TV set up. I really LOVE it! Beautiful picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Harley!
      It brings us great joy to hear how much you love your new X90L TV! We're so pleased the setup went smoothly and that you're experiencing its beautiful picture quality.

      The X90L was designed to deliver a truly stunning picture with incredible brightness and contrast, bringing your favorite movies and shows to life with amazing detail.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Solid TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality picture, good sound. Easy to assemble. Only concern is the price point - likely the highest amount one should reasonably pay before converting to an OLED model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback on the XR-65X90L, amc216! We are pleased to learn that you are enjoying the quality picture, good sound, and easy assembly.

      We also appreciate your honest comment about the price point. We strive to offer a fantastic balance of performance and value in our TVs, and your perspective on where this model fits in the market is valuable to us.

      We're glad to know that you're satisfied with your purchase, and we hope you continue to enjoy the high-quality viewing experience it provides. Thanks again for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BillT

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV works great. I have had no issues at all. I would highly recommend this TV to others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your positive experience with the XR65X90L, BillT! We are very glad to hear that your TV is working great and that you've had no issues. Your recommendation means a lot to us. If you ever have any questions or want to explore more of your TV's features, we're here to help. Enjoy your viewing experience!

      Thanks for being part of the Sony community.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Beautiful and ready to set up

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and very sleek! The ease of use to setup was outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottB,

      Awesome! We're glad that you like the picture quality, design, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Works well

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall it works well and easy to use for a smart TV. I like I can set different brightness with ease.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kiki!
      It is fantastic to know that you're finding the XR-65X90L easy to use and that the overall smart TV experience is working well for you!

      It's great that you've noticed the brightness control. This TV also uses our XR Contrast Booster technology to automatically adjust bright and dark areas, making the picture look incredibly detailed and lifelike.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv fantastic service! Will definitely go back again!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ToddS,

      It makes us really happy to hear you're enjoying your BRAVIA X90L TV and that you had a fantastic service experience!

      We're confident that you will continue to love the stunning picture quality and vibrant colors of your new TV. Thanks you for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, try it you might buy it.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV, It was time to move into the streaming world and this TV allows us to do so. So many choices but this was a great choice for our needs. Check it out you might like it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Twodownotto, Thank you so much for your review! We're thrilled to hear that you're satisfied with your Sony BRAVIA XR X90L TV and that it allows you to explore the world of streaming. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV ever, best brand for electronics, the quality is everything for me. I recommend this TV all the way.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ErikaM,

      Thank you for choosing Sony!

      It is gratifying to know that you are thoroughly enjoying your Sony XR65X90L TV. We are pleased to hear that the quality of our product has exceeded your expectations and that you are confident in recommending it to others. We greatly appreciate your feedback, as it motivates us to continue delivering superior products.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got more than i was expecting, sound , picture, ive only owned samsung tvs the last 30 yrs, this tv has brought much suprise, very happy i made the switch

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesW, It’s fantastic to hear that the BRAVIA X90L exceeded your expectations, especially after 30 years with other brand! We’re thrilled that the sound and picture quality have surprised and delighted you. Thanks for making the switch and sharing your happiness, it means a lot to us! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great buy, satisfied

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great, good brightness in room with large window next to it. delivery was smooth

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Easy to switch to apps Sony quality is always outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethS, wow! We're glad you like the ease of use, picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with Great picture. Easy to setup and color are amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamI,

      Awesome! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Enjoying my first Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality tv, first Sony I've bought, great price and picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lars, Awesome! We're thrilled to hear that you like the picture quality. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Crisp, clear picture. Easy to navigate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShelleyV,

      Amazing! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Crystal Clear picture. Streaming works great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KR78!
      We are immensely pleased to hear that you're experiencing such a crystal-clear picture and seamless streaming with your X90L TV.
      It is specifically designed to bring your favorite content to life, showcasing vibrant colors and remarkable detail that elevate every viewing experience to an extraordinary level.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US