Customer Ratings & Reviews

Sony’s Bravia 9 or XR90. My main tv which I just replaced with this model was the Sony KDS-R60XBR1 60" Grand Wega 1080p rear-projection TV from 2004 (I also have a Sony XBR9-55 inch). Back in the day that thing was a beast. It had side by side screen AND picture in picture. The sound from that TV’s speakers was also awesome. It was the brightest tv (LCD) that I had seen, and it still works to this day. I had to move on and up because Sony quit supporting the bulbs made for it years ago and 3rd party bulbs are terrible. Technology has gotten better but I couldn't beat 20 years with a television. Let me say something I don’t see a lot of people mentioning and that is know what you need for your viewing environment. I need a bright tv because I have a bright room. If you have a dark or dim light room, then get an OLED. The debate back and forth about which kind of tv is better than another is ridiculous. Look at all the specs and reviews to help you decide. Yes, I’m going to say the same thing that everyone else has said……This tv is bright! That’s what hits you in the face first but, it’s the rich contrast, colors, and black levels together that makes this tv exceptional. The sound from the tv speakers is the best with digital encoded media (movies, music) but you have to play around with the EQ. Standard video mode Is the best for general tv watching but I prefer professional mode for everything else and again you need to play around with the settings to get the most for what you want. Movies, shows, and sports look great in any lighting. I remember reading a person’s review on being dissatisfied with near or direct sunlight blooming and the glare (although it has anti-glare technology) making it unwatchable. I don’t know what tv would stop that, however, I would say depending on the angle in which light does come into your room it does make a difference on viewing things that are dark (see picture) because you can see the color panels. My PS4 looks pretty good although I don’t game a lot on this tv right now (I use the other Sony for that) it’s probably not as good visually as the PS5 but works well for my needs. So, to wrap it up. Know what you need for your viewing room (dark room oled and a bright room mini led). If cost is a factor, then this may not be the answer and believe me I understand. Right now, this is the best option of getting oled like blacks with exceptional contrast and colors for a bright room. The quality of the packaging and materials it's made of are second to none and I didn’t expect anything less from a company like Sony. I’m lookingforward to this tv lasting at least close to what I got out of it's grandfather in the lcd that I retired.

I purchased the B9 before Best Buy even had stock but they brought it to my home and installed it since i didnt have a vehicle large enough to carry a 75 inch monster. When i first turned it on it was like a huge light had been flipped on. My gosh, you certainly don’t have to worry about the brightness of this television. I am coming from a LGOLED that only gave me three years of service before the panel started flaking out and showing visible lines vertically and horizontally throughout the panel. I added the B9 soundbar, the largest subwoofer and the larger rear surround speakers for full sound effects. Watching normal television the rear speakers are real quiet. I guess TV isnt the right content for spectacular sound but when watching the correct encoded content it will light up my room big time with phenomenal sound. Overall, i love this mini LED TV and sound system. The remote doesn’t seem to hold a charge well but i will continue to monitor it in case i need a replacement. I purchased extra warranty. Im telling you, i cant tell a difference between this mini led vs. OLED, its that good. I paid 3999.00 but within a week the price dropped 500.00 and due to Best Buys price guarantee i went back to the store a got my 500.00 plus tax refunded. So for 3495.00 i was tickled to death. It almost paid for my rear surround speakers. Enough said, just go purchase a Bravia 9 and you’ll be blown away like myself. Im 100% pleased and a huge thanks to the geeks.

Excellent clarity. Great upscaling. Very bright TV. Excellent build quality. Pretty accurate right out of the box but can easily be improved with a little tweaking. Smooth motion.

So far, stellar TV living up to the hype. Replacing a XBR-65X900E which I still have just move to another room. At first, made the switch to LG G3 and was excited to go OLED but anything dolby vision and some HDR was just disappointedly too dark and crushing black scenes, and yes TV was calibrated. Was just about to swap it out for the Sony A95L but so glad I waiting the short wait for the Bravia 9! Muuuuch better shadow detail, overall picture brightness and yes, almost no blooming. Matter of fact you almost have to purposely look for it. Out of the box settings are pretty solid and looking forward to the calibrated settings to be release soon. Trust your gut like I did. You wont be disappointed. BTW 4000 Nits capable! Thats double any OLED with clarity remaining intact.

It has been more than 4 months since our 75 inchSony Bravia 9 was delivered and set up by a very professional and helpful crew from Best Buy. This replaced a 65 inch Sony OLED 5 year old panel and I could not be happier or more impressed with the Bravia 9's performance. Its size allowed for a much more involved experience and impressive contrast and brightness in our well lit living room. Audio output and clarity left nothing to be desired. I feel the choice of the Bravia 9 Mini LED was a perfect fit for our viewing environment and not having the risk of "burn in" from watching programs with logos and bars across the screen that had occurred with our old OLED tv. Overall a great choice. I am very happy and can recommend this tv to anyone with similar environment and performance tastes.

Upgraded from a x900E. The picture on this television looks almost like an OLED. The picture gets very bright, but very dark as well. Inky black levels. I did not rate sound, as I use an AVR through a 9.2.4 system.

Today I’d like to share my review of the Sony BRAVIA 9, model K75XR90. This is a 75-inch flagship mini-LED QLED 4K HDR television, and in my experience, it really stands out for its picture quality. The colors are vibrant yet accurate, the brightness is exceptional, and the contrast is strong, making it ideal for home cinema or even a bright living room environment. From an HDR perspective, this TV really shines. The peak brightness allows HDR content to feel very realistic, and the black levels are deep, providing excellent contrast for both movies and TV shows. Even from side angles, the picture holds up well, which is impressive for a backlit LED design. On the other hand, the sound system doesn’t quite match the display’s quality—it’s good, but I’d recommend a dedicated sound system for a truly immersive experience. The smart TV interface is functional, but some users might find it a bit slower or more complex compared to the smoothness of the display. And of course, at 75 inches, it’s a heavy TV, so wall mounting or moving it around requires planning and probably two people. Overall, the Sony K75XR90 is a top-tier choice if your priority is premium 4K HDR picture quality. It’s perfect for those who want a large, bright, and visually stunning display. Just be aware that additional sound support and careful installation will maximize your experience. If you’re looking for pure visual performance and can handle the premium price, this is definitely a television I’d highly recommend.”

This TV is amazing, and is the only non-OLED screen I've ever used that even comes close to actual OLED quality. The color, brights, and contrast are phenomenal. It's very important to note that with any TV you have to get the settings right, or to your preference. I watched Avatar, Spiderverse, Puss in Boots, Coco, Elemental, Aliens, and Moana and every movie was jaw-dropping, with incredible contrast and detailed bright areas. Make sure when watching HDR movies (most newer movies/content) to use HDR tone mapping on Brightness Preferred. This is what makes things pop in HDR and the brightness of the TV really shines. Tweak other settings to your liking. Sound is excellent, and this is a great TV for anyone who doesn't want to use a separate sound system. My only complaint is that for some reason the UI can be sluggish, slower than my other Bravias which is odd. Maybe needs a software update.

I didn't think it was going to be possible to get as great of a picture than the Sony 8K (XBR-75Z8H) I replaced this with. I continue to be amazed that the picture of this B9 is just as clear if not slightly better than the 8k it replaced. Love the way the picture settings automatically adjust when watching Netflix and Prime Video. Awesome in a bright room.

Can’t say enough. Sony does everything right. 4K movies look spectacular. Blu-ray’s look great as well, though understandably not quite as sharp. No motion blurring on either - the Sony processor is well worth the price.

Customer service and delivery was excellent! Our TV has been and is working fantastic! We are loving the 75-inch Bravia 9! Best TV we have ever owned. The picture and sound quality are the best!

It's like an IMAX theater in my imitation apartment.

Seriously the best picture on any tv I've owned. Sony did things right with this one. I can't wait for more movies on this tv. Goodbye movie theatre!

We love our new tv an amazing purchase do not regret it!

Excellent tv I’m happy with my purchase even though a little pricey…

I purchased my Bravia 9 from Best Buy about a month ago. After about a month of usage, my lower right screen is all of a sudden darker than the rest of the screen. I tried restarting the TV which did not work. My Bravia 9 is up to date on firmware and software. I use WiFi for my tv. I had also checked the picture setting modes and brightness as well and it was not the settings. Will be returning the unit.

My new Bravia 9 75'' replaced a 12-year-old 55'' Samsung, so nearly any new TV would be a massive upgrade, but regardless of that fact, the new Bravia 9, which is Sony's new flagship model, and debatably the ultimate replacement for the master series' Z9D, is an incredible TV for a mini-LED model. The picture quality on the Bravia 9 is a game-changer, especially in its brightness levels and color contrast. Keep in mind - this is NOT an OLED TV - but the level of blacks are so deep and dark, that I am having a hard time telling the difference. Should you get this or an OLED, like the LG's G lineup (G3/G4) or even Sony's own Bravia 8, or the A95L? I think it depends on your use case. If you're viewing TV mostly in a dark room, where the light can be controlled, then definitely go for an OLED. In my case, I have a fairly bright living room where this new TV resides, but do have the ability to control the light - however, I felt like the Bravia 9 would work best. I had a G4 77'' inch on order but canceled it as I got buyer's remorse with the much higher price tag. Is it a better TV? Probably. But in my use case, the Sony B9 is a game-changer for me. It was easy to set up with two people - Sony boxes their TVs in a nice way that makes things simple. Set up once the TV is on is straightforward as well. HDR content in 4k is incredible! Upscaling SDR content is its one downside, as it seems to struggle and be grainy, but could be made better by tweaking picture settings, I'm sure. The B9's audio is quite something as well. Sony has somehow worked some strange, voodoo magic into the back of the TV and the sound is nearly as effective as a proper soundbar. However, I have a full-scale Sonos system with a 5.1 surround and a subwoofer, so it wasn't needed in my use case, but you won't need a lot in addition to the stock speakers within the TV itself - they can act as a sufficient middle set should you want to add additional audio output. The integrated viewing settings for colors and brightness that Sony has included for Netflix and Amazon videos are also a nice touch, and gaming on my PS5 on this TV is an awe-inspiring experience. My only real complaint at the time of this review is that Best Buy lowered the price on the 75'' by $500 a week after I purchased my own. I am planning on contacting them to see if they will give me a rebate, post-purchase. Hopefully, they will honor it. Get the Bravia 9 and don't listen to the negative reviews out there that are mostly LG OLED fanboys that shaking in their boots that something like a mini-LED can do what this TV can do. It is an incredible TV and I am so far very happy with my purchase.

This TV is likely the best TV available that's not stratospherically priced, though it is not cheap. It has black blacks like an OLED but can get extremely bright too. Colors are subtle, not 'blasted'. Has many many configuration options. Comes pre-calibrated for some services (like Netflix). It runs Android (Google) TV and has plenty of builtin memory. It has WiFi 6 so with the right router bandwidth won't be an issue. Does NextGen (ATSC 3.0) so theoretically future-proofed. Upscaling is very high quality. 120Hz refresh rate and the builtin processing make pictures almost 3D-like with the right material. We are going back and watching some of our favorites, especially the period pieces like Downton Abbey and Gilded Age, just to see how beautifully photographed they are. This is a beautiful TV.

After almost 9 years with my LG 65B6 OLED, finally found a TV worth making the upgrade for in the Bravia 9. To get it out of the way, no the Bravia 9 does not beat the PQ of an OLED. However, the blacks are deep, contrast is great, the TV is or can get extremely bright if or when needed, and you don’t have to baby the TV like you do an OLED, as mine had serious burn in after year 4 of ownership. PQ is very important to me and HDR content on an LG OLED is unmatched. What was missing with OLED is brightness. The Bravia 9 can get very bright without sacrafincing black level. The Sony processor dramatically improves SDR content by cleaning everything up from the source. Yes, the Sony tax is real with this TV, so if price sensitive, the Bravia 7 is a solid option as well, but for the best picture possible from a Mini-LED, Bravia 9 is your TV. The 75 inch is a good size and the Bravia 9 pre-set picture modes are very good out of the box; just use Professional and raise the brightness to your liking, then sit back and enjoy.

I’ve recently been bed ridden for most of the day due to Cancer diagnosis, so I decided to move my Sony OLED A95K to the den. Yes Im comparing this tv to the king of oleds. I was afraid I’d burn in my 65” oled by watching it 24 hrs a day, so I knew I’d have to replace it with a mini led for the reliability of the panel. I was scared I’d be disappointed going back to led from Oled but let me clear this all up. This 75” mini led will go toe to toe with any Oled on Black levels and you get the brightness and reliability of Oled… I’m a picky tv guy and I have yet to notice any blooming on this tv. And the sound OMG, by this thing! The money you’d spend on a soundbar can go straight towards this tv. The sound is that good. Just make sure you got a good stand. This 75” weighs 95 lbs, heavy dude. Best tv I’ve bought so far and i buy the top tiers every other year. Just get it. No regrets after 2 months of ownership.