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Sony - 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024)

Model: K75XR90
SKU: 6578575
Sold byBest Buy

Customers are saying

Customers appreciate the exceptional picture quality, brightness, and deep black levels. They also find the HDR content incredible, viewing angles great, and upscaling very high quality, with blooming being a non-issue. However, some customers wish for more HDMI 2.1 ports and note the product's significant weight.

Generated by AI based on customer reviews.

Highlights

Features
  • Mini LED brightness and contrast

    Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive to deliver authentic contrast and our brightest ever 4K TV.

  • Billions of real-world colors

    Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro.

  • Powerful TV processing

    XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.

  • Beautiful picture from any angle

    Get a premium picture, with reduced glare, from every seat in the room with X-Wide Angle and X-Anti Reflection.

  • Everything you stream. All on one screen

    Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.

  • Your favorite streaming apps in one place

    Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.

  • Effortlessly stream to your TV

    Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.

  • Movies included with BRAVIA TV

    Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 10 credits to redeem on latest release movies and 24 months subscription on hundreds of classics.

  • Studio calibrated picture

    Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).

  • More immersive movie experience

    Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.

  • Crystal clear picture

    Upscale all your HD and digital content and bring back lost detail with XR Clear Image.

  • Blur-free action

    See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity.

  • Cinematic surround sound

    With Acoustic Multi-Audio+, up-firing Beam Tweeters and dual Frame Tweeters, hear room filling surround sound and an elevated cinematic feeling.

  • Loud and clear dialog

    Clearly hear dialog, even in loud action scenes, with Voice Zoom 3.

  • BRAVIA TV and BRAVIA Theater, the perfect pair

    Hear elevated audio and clearer dialog with Acoustic Center Sync when paired with compatible BRAVIA Theater models.

  • Do it all with BRAVIA Connect app

    Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues.

  • Perfect for PlayStation 5

    Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.

  • All your game settings in one place

    Game Menu puts all your gaming picture settings and exclusive assist features in one place.

  • HDMI 2.1 features

    Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).

  • Beautifully designed

    Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.

  • Compatible with BRAVIA Cam

    BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.

  • Premium backlit Eco Remote

    Our rechargeable and backlit Premium Eco Remote uses approximately 79.7% recycled plastic.

  • All your Eco settings in one place

    Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go, now with more details to make more informed, eco-conscious decisions.

See all features
Specifications
  • Display Type
    LED
    Resolution
    4K (2160p)
    Screen Size Class
    75 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
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Reviews

Customers are sayingCustomers appreciate the exceptional picture quality, brightness, and deep black levels. They also find the HDR content incredible, viewing angles great, and upscaling very high quality, with blooming being a non-issue. However, some customers wish for more HDMI 2.1 ports and note the product's significant weight.
This summary was generated by AI based on customer reviews.
  • Picture Quality (151)
  • Brightness (42)
  • Black Levels (13)
  • HDR (8)
  • Viewing Angle (5)
  • Blooming (4)
  • HDMI 2.1 (3)
  • Weight (3)

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Exceptional 4K HDR Premium Performance

    Today I’d like to share my review of the Sony BRAVIA 9, model K75XR90. This is a 75-inch flagship mini-LED QLED 4K HDR television, and in my experience, it really stands out for its picture quality. The colors are vibrant yet accurate, the brightness is exceptional, and the contrast is strong, making it ideal for home cinema or even a bright living room environment. From an HDR perspective, this TV really shines. The peak brightness allows HDR content to feel very realistic, and the black levels are deep, providing excellent contrast for both movies and TV shows. Even from side angles, the picture holds up well, which is impressive for a backlit LED design. On the other hand, the sound system doesn’t quite match the display’s quality—it’s good, but I’d recommend a dedicated sound system for a truly immersive experience. The smart TV interface is functional, but some users might find it a bit slower or more complex compared to the smoothness of the display. And of course, at 75 inches, it’s a heavy TV, so wall mounting or moving it around requires planning and probably two people. Overall, the Sony K75XR90 is a top-tier choice if your priority is premium 4K HDR picture quality. It’s perfect for those who want a large, bright, and visually stunning display. Just be aware that additional sound support and careful installation will maximize your experience. If you’re looking for pure visual performance and can handle the premium price, this is definitely a television I’d highly recommend.”

    Posted by Ayush

  • Rated 5 out of 5 stars

    Know Your Needs

    Sony’s Bravia 9 or XR90. My main tv which I just replaced with this model was the Sony KDS-R60XBR1 60" Grand Wega 1080p rear-projection TV from 2004 (I also have a Sony XBR9-55 inch). Back in the day that thing was a beast. It had side by side screen AND picture in picture. The sound from that TV’s speakers was also awesome. It was the brightest tv (LCD) that I had seen, and it still works to this day. I had to move on and up because Sony quit supporting the bulbs made for it years ago and 3rd party bulbs are terrible. Technology has gotten better but I couldn't beat 20 years with a television. Let me say something I don’t see a lot of people mentioning and that is know what you need for your viewing environment. I need a bright tv because I have a bright room. If you have a dark or dim light room, then get an OLED. The debate back and forth about which kind of tv is better than another is ridiculous. Look at all the specs and reviews to help you decide. Yes, I’m going to say the same thing that everyone else has said……This tv is bright! That’s what hits you in the face first but, it’s the rich contrast, colors, and black levels together that makes this tv exceptional. The sound from the tv speakers is the best with digital encoded media (movies, music) but you have to play around with the EQ. Standard video mode Is the best for general tv watching but I prefer professional mode for everything else and again you need to play around with the settings to get the most for what you want. Movies, shows, and sports look great in any lighting. I remember reading a person’s review on being dissatisfied with near or direct sunlight blooming and the glare (although it has anti-glare technology) making it unwatchable. I don’t know what tv would stop that, however, I would say depending on the angle in which light does come into your room it does make a difference on viewing things that are dark (see picture) because you can see the color panels. My PS4 looks pretty good although I don’t game a lot on this tv right now (I use the other Sony for that) it’s probably not as good visually as the PS5 but works well for my needs. So, to wrap it up. Know what you need for your viewing room (dark room oled and a bright room mini led). If cost is a factor, then this may not be the answer and believe me I understand. Right now, this is the best option of getting oled like blacks with exceptional contrast and colors for a bright room. The quality of the packaging and materials it's made of are second to none and I didn’t expect anything less from a company like Sony. I’m lookingforward to this tv lasting at least close to what I got out of it's grandfather in the lcd that I retired.

    Posted by CleovisWIII

  • Rated 5 out of 5 stars

    Buy the Bravia 9 75” and dont look back. EVER

    I purchased the B9 before Best Buy even had stock but they brought it to my home and installed it since i didnt have a vehicle large enough to carry a 75 inch monster. When i first turned it on it was like a huge light had been flipped on. My gosh, you certainly don’t have to worry about the brightness of this television. I am coming from a LGOLED that only gave me three years of service before the panel started flaking out and showing visible lines vertically and horizontally throughout the panel. I added the B9 soundbar, the largest subwoofer and the larger rear surround speakers for full sound effects. Watching normal television the rear speakers are real quiet. I guess TV isnt the right content for spectacular sound but when watching the correct encoded content it will light up my room big time with phenomenal sound. Overall, i love this mini LED TV and sound system. The remote doesn’t seem to hold a charge well but i will continue to monitor it in case i need a replacement. I purchased extra warranty. Im telling you, i cant tell a difference between this mini led vs. OLED, its that good. I paid 3999.00 but within a week the price dropped 500.00 and due to Best Buys price guarantee i went back to the store a got my 500.00 plus tax refunded. So for 3495.00 i was tickled to death. It almost paid for my rear surround speakers. Enough said, just go purchase a Bravia 9 and you’ll be blown away like myself. Im 100% pleased and a huge thanks to the geeks.

    Posted by Sonylover

  • Rated 5 out of 5 stars

    Returned OLED for this one. Glad I did!

    So far, stellar TV living up to the hype. Replacing a XBR-65X900E which I still have just move to another room. At first, made the switch to LG G3 and was excited to go OLED but anything dolby vision and some HDR was just disappointedly too dark and crushing black scenes, and yes TV was calibrated. Was just about to swap it out for the Sony A95L but so glad I waiting the short wait for the Bravia 9! Muuuuch better shadow detail, overall picture brightness and yes, almost no blooming. Matter of fact you almost have to purposely look for it. Out of the box settings are pretty solid and looking forward to the calibrated settings to be release soon. Trust your gut like I did. You wont be disappointed. BTW 4000 Nits capable! Thats double any OLED with clarity remaining intact.

    Posted by Chris

  • Rated 5 out of 5 stars

    One of the best televions Sony made

    Upgraded from a x900E. The picture on this television looks almost like an OLED. The picture gets very bright, but very dark as well. Inky black levels. I did not rate sound, as I use an AVR through a 9.2.4 system.

    Posted by sixohdieselrage

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Pros for Sony - 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024)
Picture Quality, Brightness, Black Levels, HDR, Viewing AnglePicture QualityPicture Quality, Color, OLED Quality, ContrastPicture Quality, Brightness, Refresh Rate, Connectivity
Cons for Sony - 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024)
Blooming, HDMI 2.1, WeightThere were no cons for this productConnectivity, SoftwareThere were no cons for this product

Specs

Questions & Answers
  • Is this a decontented version of the Bravia 9? On the specifications page it just shows "digital" for the tuner? Other sites like Value Electronics specifically state in their listing that their models have a built in ATSC 3.0 tuner.

    Hi Telebuyer, Thank you for your inquiry! The Sony Bravia 9 supports ATSC/ ATSC3.0 (NEXTGEN TV) tuner. For the full specifications of this model, please visit our Sony Support website. Hope this helps! Our brightest 4K TV delivers remarkable picture quality and our most authentic cinematic experience. Expanded contrast and extreme brightness revitalizes every scene for a lifelike picture just as the creators intended. An array of multi-directional speakers produces expansive theater-like surround sound immersing you in the action. Regards, Sam

    Answered by SonyListens
    SonyListens response
  • Your SPECS listing for this TV shows "connectivity" as simply "WiFi". So which WiFi, 5, 6, or 6e? Important for future use.

    Hi Jim, The Bravia 9 supports the Wi-Fi 6E (802.11ax) standard. This includes compatibility with the 2.4 GHz and 5 GHz bands, as well as the 6 GHz frequency, ensuring a faster and more stable connection with significantly less interference for your 4K streaming and future network needs. Thanks for choosing Sony. Best regards, Eliab

    Answered by SonyListens
    SonyListens response
  • Does this Sony TV support Dolby Vision?

    Yes, this TV supports Dolby Vision for a more immersive movie experience.

    This question and answer was generated by AI based on customer and product data.
  • How does this Sony TV handle motion during fast-paced scenes?

    This TV uses XR Motion Clarity technology to ensure blur-free picture quality even during fast-moving action scenes or sports.

    This question and answer was generated by AI based on customer and product data.
  • What type of display technology does this Sony TV use?

    This Sony TV uses Mini LED QLED technology for its display.

    This question and answer was generated by AI based on customer and product data.
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