Customer Ratings & Reviews

The Apple TV 4K Wi-Fi + Ethernet has been one of the best purchases for my home setup. It is extremely fast, easy to use, and much smoother than built-in smart TV apps. Apps open quickly, navigation is responsive, and streaming quality looks great in 4K. The Ethernet connection is a big plus because it provides a more stable connection than Wi-Fi, especially for high-quality streaming. The picture quality is excellent, and everything feels premium and reliable. I also like the clean interface without excessive ads, which makes it much better than many other streaming devices. Setup was simple, and the remote works well once you get used to it. If you want a premium streaming device that performs better than most smart TV systems, I highly recommend the Apple TV 4K.

I bought the Apple TV 2nd Gen several months ago and now after purchasing the 3rd Gen I can’t go back. The price difference is minor but the return is extreme. Having a smaller device makes it a little more easy for travel, especially when you have a lot to pack. The main take away is bandwidth. With the 2nd Gen I would always have trouble rewinding or skipping movies with 4x speed because it would bottleneck and sit there loading. With the 3rd Gen you don’t have that issue. The response rate is flawless and the new design for the USB-C charging port for the remote is an even bigger plus. I have enjoyed this product with no known issues and I highly recommend it to anyone who enjoys a clean self designed home page with all your streaming services in one. There’s so much more I could talk about but I’ll just leave the amazing surprises to you!

The Apple TV is one of those products you don’t realize you needed until you live with it — and then you can’t imagine going back. This isn’t just a streaming box. It’s a curated, frictionless experience in a world full of bloated smart TV interfaces and sluggish apps. Everything is fast. Instantly responsive. No lag, no stutter, no weird app crashes. You click — it happens. Picture quality is phenomenal. With Dolby Vision content, the image is rich, balanced, and cinematic without being overcooked. Motion handling is smooth and natural. Colors look intentional, not artificial. And when paired with a good sound system, Dolby Atmos support turns your living room into an actual theater — not a gimmick, the real thing. What really separates Apple TV, though, is how thoughtful it feels. The interface is clean and elegant. No ads screaming at you. No clutter. No algorithmic chaos. It respects your time and your eyes. You spend your evening watching content, not fighting menus. The integration with the Apple ecosystem is seamless in the best way: AirPlay just works. Audio sync is perfect. Your phone becomes a keyboard when you need it. The remote is minimal, solid, and finally good enough to stand on its own. And performance? It’s wild how fast it is. Even after extended use, it never slows down. It never “ages.” It feels just as snappy months in as it did on day one — something most smart TVs fail at spectacularly. Bottom line: Apple TV doesn’t try to impress you with gimmicks. It wins by being quietly excellent. It’s the smoothest, most refined way to experience streaming content, and once you use it, every other platform feels like a compromise. If you care about picture quality, sound, speed, and an interface that doesn’t insult your intelligence — this is it.

A very simple straightforward streaming device to have all abs in one place. Excellent picture quality, very easy to learn especially if you have an iPhone, and a very clean interface.

Using the Apple TV streaming device has been the best thing that has ever happened to me. I normally would use the television apps, however I noticed a slight lag in certain apps. After doing intensive research, everyone strongly, recommend recommended the Apple TV streaming device and I was blown away. Boots up right away. And it’s so easy to use. I would highly recommend this to someone who is very inexperienced with technology and also who has extensive knowledge about input lag when it comes to streaming services on a device. I highly recommend recommended to everyone!!

Skeptical at first to purchase an Apple TV for my Samsung Frame TV as I figured I would be losing the Artwork mode on my TV and having to navigate the Samsung UI with the OEM remote, but to my surprise the Apple TV integrated right into the TV and works flawlessly with the Apple TV Remote solely. Turning off the Apple TV with the Apple remote instantly brings up the Art Mode, and turning it back on brings me right into the Apple TV UI instead of the samsung. So much faster than dealing with the Samsung UI. Only thing I hate is that I didnt buy it sooner.

I bought this to use as a streaming device for my game room TV since the Smart Hub no longer gets updated (Samsung SUHD TV 2015). When game play is a no, then watching something else can be a yes. It works great for the most part. I like that I can add other streaming apps and it comes up faster than the Xfinity Xumo box that I was paying a bit extra to have. Needed to do that switch and glad that I did! It integrates with my other apple devices seamlessly and puts on screen pictures and other useful info a person would want to see. My negatives are that some of my pics I took come up bring upside down on the system. When I view them on my apple devices, they look the right way. Not sure why this is happening, but I will figure it out (hopefully). Also, I had an issue where when I tried to close out of one of my streaming apps, it wouldn’t do it. As if it was in a loop or something and wouldn’t reset. I had to unplug it and plug it back in to remediate.

This works so mucb faster than my smart tv OS that ive been dealing with. Now that I know life can be this good i plan on getting more apple tv boxes for my other rooms in the house. Im not even in the apple ecosystem. this just works.

“The Apple TV 4K 128GB is a technological masterpiece. From the moment I turned it on, I was impressed by its speed, thanks to the A15 Bionic chip that makes everything super smooth. The picture quality is simply stunning, with support for Dolby Vision and HDR10+ bringing out every detail on the screen. Plus, the sound with Dolby Atmos takes the experience to a whole new level, making it feel like you’re in a movie theater. What I loved the most is how seamlessly it integrates with other Apple devices. Using my iPhone as a remote or accessing my iCloud photos and videos directly is so convenient. It’s also great as a HomeKit hub, making smart home control effortless. Overall, this is a premium device worth every penny. If you’re looking for the best streaming experience and want something that perfectly fits into the Apple ecosystem, this is it. Highly recommended!”

This latest iteration of Apple's set top streaming device is its best...by far. The A15 Bionic processor and the new Siri Remote make this the fastest, most feature laden and easiest to use and control Apple TV yet. But to get the most out of it you would be wise to check out some of the really excellent reviews of this device on YouTube. One of the best I've found is this one on a channel called "Digital Trends": "Apple TV 4K Features You Aren't Using (but should)". So many cool, useful, powerful features...this video will tell you exactly how to take advantage of them. Another tip: When watching a video, if you missed a line of dialog simply use Siri to replay the last 15 seconds by engaging Siri and saying, "What did he/she/they say?". Siri will turn on CC and replay the last fifteen seconds of the video, then turn off CC and play the remainder of the video.

This thing it’s like having no ur phone only on the tv it can connect to other smart things for instance I have my washer dryer connected for notifications and when it’s done it will alert me also I have it connected to my ring doorbell so when ever someone drops off packages I’m aware I love the ability to see my albums on a huge screen even FaceTime but most importantly I can control it with my phone and when I don’t want to bother my husband while sleeping I can connect my Apple headphones and connecting it with Siri Apple products it’s even better I just talk to Siri and she does what I ask too like turn off tv change the channel it’s the best totally recommend!!!!!

My old TV system was painfully slow—apps lagged, and streaming looked rough. Upgrading to Apple TV was a total game changer. It’s blazing fast, razor-sharp, and a breeze to use. With Siri and phone control, it feels like the future of TV.

When putting together a home theatre setup for our new home, I went to Best Buy in search of a receiver and in-ceiling speakers. I chose a fairly basic system with JBL AV receiver and Sonance speakers. The Home Theatre Premium Designer there recommended I consider adding the Apple 4K Streaming Device, based on his own personal experience. I’ve used other TV “sticks” before, but since our house was wired with ethernet connectivity, I opted for the 128GB model which includes an ethernet jack. He added that the Apple 4K would help, given the fact that I was running a long 25-ft HDMI 2.1 cable from my receiver to the TV. I installed the Apple 4K ahead of time as I was having the Geek Squad do the actual install of the system so that I could have a head start using the device. They did a fantastic job with the install by the way! Removing the Apple TV from the box, I was immediately impressed with the quality, especially the sleek metal remote. I love how the system integrates into the Apple sphere of products and since we have Apple iPhones, the available features like displaying photos and Apple Music are even better and seamless in operation. It might just be my imagination, but I swear even the image on our TV seemed better with the Apple 4K. Naturally, it takes some getting used to figuring out and navigating the menu system, but Apple makes it simple with easy-to-understand configuration options to customize menu options and settings. The menu for day-to-day operation is clean and simple and everything integrates perfectly with my home theatre receiver. I love the fact that the remote will fast-forward through commercials on our streaming library of recorded TV shows,, which I discovered by accident. I don’t know what took me so long to get the Apple 4K, but probably the fact that it’s more expensive than most options. However, I firmly believe it’s definitely worth the higher price, especially if you already use Apple smartphones and/or tablets. I am really glad that Best Buy steered me into considering the Apple 4K into our home theatre system.

This beats using my tv user interface hands down. This is sleek and easy to navigate with no lag or ads being pushed on me. It pushes amazing picture and audio signal to my tv and sound system

I like the price, the subtle but noticeable upgrade. It feels a bit more snappy than my 2021 4K 64GB version, but I DON'T like the cheap feeling and less weighty feeling of this 3rd Gen. I'm nitpicking there but it just feels like a toy compared to the 2021 version. Enough about that! The introduction of the A15 chip, HDR10+ & Thread Support is very much welcome! My wife noticed a slight improvement in picture quality, I believe her.. as I did see a minor improvement in watching Media. Overall, if you have the previous version, honestly... Don't get this if you're happy with it, unless you want the latest from Apple. It's not breaking the bank, but it's also not necessary if you're satisfied with the 2021 version. Also if you must get the 3rd Gen, get the one with Ethernet as I did.

I am a Android and Windows User. I am very tech centric and honestly do not like Apple products, that is more of a morality issue for me [Right to Repair is very important for me]. The thing is I just can't argue when people say the AppleTV is the best streaming box, because just flat out, this device is fantastic. The speed and simplicity is great, and the device itself is extremely overpowered for what is does [This means it will last AWHILE]. I do home theater installs and I run into 6-8 year old AppleTVs that still work fine [not 4k but they still are snappy and work]. From what I have seen these devices have little to no ADVERTISING. In conclusion this device is the best device, to date, for streaming. You can't beat the user experience and that is coming from a user that can't use a chunk of the cool features because I own ZERO other Apple devices. This device is well worth the price tag. Helpful tips: -Have your Apple Account ready. If you purchase this at Bestbuy there is usually a mini Apple Help Desk where associates would be more than happy to help get that sorted. -BUY A HDMI, the Apple TV does not come with one. Do NOT overspend on a cable. Ignore the fancy marketing. Get a cable that is 4K compatible. At the end of the day copper is copper. -Lastly I hate the line keyboard the device starts with. In the settings there is a way to swap it. This is the first thing I did and I recommend you do the same.

This has been one of my best purchases. You get great use out if this product especially for the price. Over the past few months of use, this thing has been super smooth, not laggy AT ALL, super sleek, and gives my room a cool vibe. The Siri Remote has been so useful especially when searching for things, or asking to play a song etc. This product is also super easy to travel with, so I don’t have to sign into programs on random TVs in hotels, and other houses I vacation too. With months of use it still seems as if brand new, it’s everything I’ve ever wanted in a Tv streaming box, it connects with my Apple ID effortlessly and is super easy to set up, this is great product and I would 10/10 recommend and buy again for another device.

Replaced gen 2 Apple TV Better quality picture Better sound on movies Love the new remote, much more user friendly

I don’t care how smart / expensive / fancy an OLED tv might be… their software interface is always sluggish slow and not as user friendly as an Apple TV. Makes any TV run so much fast and smoother. Also having a touch pad and a microphone home built it makes browsing and searching for anything so much easier.

We got off our package that brought TV into our home. The bill slowly crept up to $400 per month. That was not sustainable! We bought reliable and affordable internet, Apple TV, YouTube TV and some apps for about 30% of what we were paying. Could not have done that without Apple TV that pulls everything together. We should have done it sooner but are happy now. AppleTV has competition but in our diligence learned this is the best. We agree because the picture quality is excellent, it’s easy to use and responds- no lagging.