Customer Ratings & Reviews

We are so happy we made the decision to purchase Apple TV 4K because cutting cable with service provider is not an easy decision for us. The Apple TV 4K made all the difference and made our decision worth it because it is so easy to use, very responsive and worked seamlessly with all our other Apple devices. It is definitely a much better option compared to other streaming device we’ve tried because of ease of use, the quality and it has the Apple signature look that feels premium yet very user friendly. It’s probably the most responsive remote that we had and the Siri capability works way a lot better compared to other voice assistant. I highly recommend Apple TV 4K if you’re just new to cutting the cord and wanted a simplistic approach to navigating the streaming TV.

I upgraded to Apple 4K TV from the Roku, which I liked a lot. The Apple TV is a great streaming device. It is a little pricey, but it’s worth it. If you’re already invested in the Apple ecosystem, like me and have purchased Apps, Games, Movies and Shows through your iPhone then this is the device for you. Everything you have will be available and ready to use. The setup is easy and fast. The remote is nice and so is the functionality. I recommed the Apple TV to everyone, especially if you’re all in with Apple products.

The new Apple TV is fast and the new remote controller is beyond awesome! It’s night and day better than the old remote! I never accidentally push the wrong selection any longer! Besides that not much has changed but I must say using Airplay is much faster to connect! So overall I know it’s a incremental update but the new Apple TV processor and remote make the difference plus now it’s a 64gb storage instead of 32gb on my old one!

This is my third iteration of Apple TV. I started with Apple TVHD in 2017. Each iteration gets better and better; this one does not break the trend. Not trying the other steamers, I liked Apple TV Streaming Box based on reported specifications, which always proved true for me personally. When shopping, I always look at the spec sheets first. The 2021 Apple TV did not come neither too soon nor too late. I was losing my mind trying to figure out how to stream music as Hi-Resolution, having resigned myself to accept what was available for movies and tv. Thus, considering the popular music streamers, I didn’t like any of them, although some of the audiophile reports sounded really good, especially concerning one or two of them. The common thread with the popular music streamers was the need for an external DAC for even decent 48 kHz sound reproduction. Apple’s announcement of Apple Lossless streaming was a pleasant surprise to most of us that like both High Definition/HDR video and Hi-Resolution music. From the first day, Apple promises lossless music streaming up to 48 kHz, on Apple TV4K. However, with an external DAC, they promise hi-res streaming up to 192 kHz! Finally, I can consider a way to have up to 24-bit hi-res streaming of the thousands of lossless songs I scanned from CDs. And, the sky is the limit to where Apple will go with hi-res music in the future. Of all the streamers in the business, I trust Apple to provide the highest quality and best service. Apple TV4K (2021) has a chip that beats the chip in Apple TV4K (2017) based on the “newer” A12 Bionic SoC and the dedicated, new in 2021 for ATV, A.I. neural-engine hardware. The GPU in the 2017 Apple TV was faster, but that speed has nothing on the speed of the A12 Bionic + the machine learning of the neural engine in the 2021 Apple TV going forward. Within 30-hours of installing my ATV4K (2nd Gen), I was already seeing and hearing rather significant improvement in both video and audio processing, such that I feel that I “finally” had Dolby Vision and Dolby Atmos from my HDTV and AVR system. It’s just terrible the difference between the before (2017 ATV) and after (2021 ATV), speaking ironically. All of a sudden, about 75% more programs show as Dolby Vision and Dolby Atmos, when before, the experience was not nearly as profound as it is with the 2nd generation ATV. I could hardly find Dolby Vision anymore, especially combined with Dolby Atmos. Now, Dolby Vision and Atmos are exceptional wherever they are supported, and extraordinary together. Amazon does not support Dolby Vision or Atmos; they just call it UHD and HDR and 5.1, but their HDR (HDR10) is a very good substitute for LG televisions that do not support HDR10+. Besides the “smarter” chip and neural engine, the HDMI 2.1 specification makes this new tv a very serious contender in the streaming wars. This device is “future-proofed” up through 10K/120 Hz. To my understanding, consumer video won’t ever need to go higher than 8K/120 Hz. The resolutions and frame rates higher than that are for commercial applications such as the medical industry, airlines industry, education industry, etc. However, it is currently unknown what the gaming industry can do/or plans to do with 10K/120 Hz. LOL! Very exciting future here. The attached screen shots show where Apple is at now for 4K HDR deliverance!!! More please! I sometimes hate to leave home, because of my constantly improving home-theater system!

Bought this at the end of the year. Best Buy had a clearance sale going on. And upon plugging it into my 4K TV... I recognized the difference immediately. Because I came from the non-4K version of the Apple TV... the 2015 model. I had my eye on purchasing a 4K Apple TV... but was waiting for a good deal on one. So, I moved the non-4K version into a different room. I don't really need to go into detail... you know what you getting when you get a Apple product, something that's made with detail and quality.

Love this device for streaming Netflix, Hulu, Apple Music, Apple movies, ESPN plus, Amazon Prime, Shudder and more. I had a lot of buffering issues with Roku and Amazon fire stick. The apple games are pretty fun too, plus the remote paired easily with my Samsung 4K TV. This device works great with my AirPods Pro, Sony WH-1000XM4, Bose NC 700 Bluetooth headphones and also paired easily with my PlayStation 4 controller

Can't beat the Apple Design, and to my eye, all the Apps look better on this device. We use this as a portable streamer that we hook up to the backyard movie projector for movie and game nights by the fire. I love the picture quality, ease of setup and the easy Bluetooth integration with my speaker. Audio stays in sync. And the Apple Remote is the best, love the rechargeable tech, not sure why others haven't adopted? I bought open box, works perfectly! Get one!

Wow just converted from Android Nvidia Shield TV Pro to Apple TV, Ive never used a Apple product before, but im thrilled of how smooth this Apple TV is compared to my previous 2015 Nvidia Shield TV Pro, and 2019 Nvidia Shield TV Pro, Im in love with the Apple TV interface is nice and clean and easy to use. Im using it on a new LG OLED CX 77" TV and love the Dolby Vision looks. I really recommend it.

the best way to see a 4k TV… everything looks brilliant, amazing colors… finally I can stream 4k movies and series to warch in my LG OLED.!!

I got this one because the older models you were not able to download the spectrum app. I have an LG TV and only Samsung seem to be able to download the spectrum TV so this helps. Picture is clear and app is easy to navigate with the remote.

If you do not have a smart tv or need an upgrade. I highly recommend this. Runs smooth, great with other Apple products, and vast variety of apps. Small, and doesn’t take a lot of room. Remote is great.

This is my second Apple TV as I already own the first gen Apple TV 4k, so this latest model is just an incremental upgrade as I wanted another one for my main TV. The biggest difference between the two is mainly the remote. If you have a previous version of the 4k it's probably not worth the upgrade unless you want to future proof your setup a little. This latest model also does support thread networking with Homekit so that's a plus if you're using Homekit and looking to add thread devices to your home. Overall I just like the Apple interface and since I use Homekit (and am for the most part in the Apple eco system) I love the Apple TV experience. If you're not in the Apple eco system or don't really want to be you can go with something less expensive.

always a fan of Apple TV and i recently bought this knowing that the new gen. 3 will be out with a couple week’s but the price point cannot be beat. apple is fast, responsive and easy to use

Apple’s best steaming box yet! I love that the TV automatically improves your color balance during the setup. You can also calibrate your sound in the settings to ensure the audio output is in Dolby quality range. The improvement to the 4K picture quality via the A12 chip is a plus as well! In short, I couldn’t be happier with my purchase. The only improvement I’d like to see added would be a white or aluminum alternative color option. Black isn’t the best, but it will be attached to the back of my TV as soon as the mount comes in.

Upgraded from the previous Apple TV 4K. To me the biggest difference is the remote. I prefer this remote over all the ones that came before. There’s something about having a few more buttons available to control the device. Great product as always from Apple.

This connects seamlessly to all my Apple devices. Recognizes my AirPods or direct to connect to any Bluetooth headphones for times when you are trying to not to interrupt people around you. The new remote is much easier to use than prior generations and less sensitive to rolling on it

Best streaming device by far. Responsive and easy layout, not cluttered with ads. Setup is a breeze if you have a iPhone.

Best streamer ever, great remote. Easy to use and setup. Controls my receiver and tv.

No words! Awesone and very easy to use! Control are super responsive

I had the fire stick and this Apple TV is much better I got the 256gb and it won’t run out of memory like the fire stick and the picture is and audio is better I am very happy with my Apple TV