Love it! Love upgrade from Apple Watch 6. Addition of cellular band is great; take my watch without me phone it is the best. Interface is fast compare tu my previous Apple Watch. This new color is really cool is like a really dark blue. New screen size allows modular faces to have more complications. Always on display enable really clear under the sun and its battery life clearly longer. Recommend 100%

Bought this for my son’s Christmas present. He loved it. Really sporty looking and functional.

I absolutely love this watch. Has so many great features.

I was very disappointed when I saw that Apple had discontinued its two neutral colors for the aluminum case: Space Gray and Silver. I saw photos of the Midnight color and it just didn't resonate with me...I didn't want a blue watch. When I went to the store to check it out in person, I was happily surprised to find that Midnight is not nearly as blue in person as it is in photos. It's actually a beautiful color. The band, on the other hand, wasn't for me. I ended up choosing the the Nike version because it comes with the very cool perforated band, in gray, and because I use my watch for running. I upgraded from a Series 1, so obviously the Series 7 is going to be a significant upgrade - but it's even more stunning than you might think. The display is beautiful, going edge-to-edge and being extremely bright. The always on capability is fantastic as well. The health and wellness features are great, especially if you're doing any type of physical activity...and those features are very well designed, in terms of the overall user experience. While this watch wasn't exactly what I was initially looking for (again, I was hoping for a neutral-colored case that I could pair with many different color bands), it's a beautiful design and the color is so much better in person...I'm actually kind of glad that I ended up with Midnight.

Love having a watch, I wear it everyday! Very useful and very convenient.