This is my first all electronic mixer and I am really happy to have one that works so well. It's more expensive than some brands, but well worth the money if you do even occasional food prep. I really like the plastic carrying case, but found it was a little tight to store the mixer accessories (dough hooks, whisk, and beaters) AND the power cord in the case. Consequently, it is difficult to get the mixer to "snap" into the top of the carrying case when you put it away. I haven't pushed too hard on the mixer when snapping it into the case out of fear that I will break the plastic parts. Also, I thought that the set was missing an accessory when I saw there was only one whisk that can be snapped into the mixer, but looking at the instruction book, I can see it was designed for a single whisk. The ejection button works well, the operation is very quiet compared to other mixers (a big plus for me as my kitchen is open to my living area), and the speed ranges from super low to a reasonably high speed, perfect for all my recipes.

Great quality for an even better price! Quiet and compact. Love the storage for the beaters! Multiple speeds make even the littlest job easy.

A beater broke on my older Cuisinart hand mixer and replacements were no longer available, so I had to get a new mixer and chose this model as the closest equivalent. On the plus side, it's powerful, comfortable to use and not too heavy. On the minus side, the self-described slow-start feature doesn't start at low speed; it starts at a high speed and then drops down after a few seconds. Thanks to many previous reviewers mentioning this, I didn't expect it to actually start slowly (which my older Cuisinart mixer did) and avoided a mess. I would suggest using this mixer in a deep mixing bowl, so spatters coming off the beaters will hit the sides of the bowl and not the kitchen walls. I haven't used the dough hooks. The plastic storage case seems pointless to me; the cord doesn't fit well if the tools are in there (and I don't even see the cord in the photo), the mixer doesn't snap on and off easily, and the combined unit is quite tall. I'm generally satisfied with this purchase, but might choose a different model if I had to replace it.

I can already tell after a couple of uses, this is going to be a great hand mixer. Comes with several types of attachments, and the storage bin is a plus. I can tell it is more heavy duty than other mixer that I have wore out.

I don’t love it quite as much as my old Kitchenaid but I’ve not heard great things about their new cordless hand mixers. I’m still getting used to how you operate it. Apparently a specific beater goes on each side. I found this out the hard way when the beater kept falling out. Also, to make it go you have to turn it on with one button and then adjust speed with another button. The KitchenAid was a one button process, just a little simpler operation. It’s a minor thing but I have to get used to it. Overall works great. I like the storage case that keeps the beaters with the hand mixer.