Make unforgettable content with FUJIFILM X100VI. Advanced digital imaging technology seamlessly fuses with a classic, tactile dial-based design, putting you in control of your story. X100VI is reminiscent of a time when any aspiring image maker could be found with an analog film camera in their hands; with a press of a button, swap between Fujifilm's 20 built in Film Simulation modes and enjoy a new creative opportunity with REALA ACE. Featuring Fujifilm’s latest X-Trans CMOS 5 HR sensor and X-Processor 5, you can create 40.2MP images or video up to 6.2K/30P, sharing them in the moment or cherishing them for the future. A state-of-the-art AF algorithm, deep learning AI-assisted subject detection and up to 6 stops in-body image stabilization (IBIS) means you make no compromise when choosing the X100VI for your next creative adventure. With the versatility of 1.4x and 2x digital teleconverters, 4-stop internal ND filter, an optically precise 23mmF2 lens, and native Frame.io Camera to Cloud functionality, you can ensure that no moment is forgotten to time with FUJIFILM X100VI.

Built for your daily life, FUJIFILM X-T30 III blends vintage style with smart features. Quickly switch between 20 Film Simulations or create your own look thanks to a dedicated Film Simulation dial. AI-based autofocus tracks subjects smoothly, and the battery lasts to keep up with your day. A single switch activates Intelligent Auto for simple use, while intuitive manual controls offer full creative freedom. The addition of 6.2K video recording lets you explore new creative avenues beyond still images. Available in your choice of three classic colors to match your vibe and fitted with the new wide-angle XC13-33mmF3.5-6.3 OIS lens, FUJIFILM X-T30 III offers flexibility and performance in a compact, stylish package.

CREATE WITHOUT COMPROMISE: Creating high-quality, ready-to-share video content is easy thanks to FUJIFILM X-M5 digital camera’s large LCD with interactive touchscreen controls. Get professional-looking results with optical lens blur to soften backgrounds, create social-ready content in vertical and square formats for instant sharing and look great on camera with built-in skin smoothing - all selected just by tapping the camera’s bright, detailed screen. BIGGER. BETTER: FUJIFILM X-M5 digital camera has an imaging sensor up to 16x bigger than those in most Smartphones, so it produces superior results in nearly all situations. X-M5’s bigger sensor ensures that colors are richer, videos and photos have more detail and low light results are less muddy or grainy – all without relying on post-processing software to correct hardware limitations. Enjoy all the favorite features from your Smartphone, including slow motion and 4K video, then take your creativity even further with X-M5’s professional-level features that will help elevate your content to new levels. QUALITY, NOT QUANTITY: On-the-move content creators need a camera to be small, light, and versatile - FUJIFILM X-M5 digital camera offers all this and more! One of Fujifilm’s smallest and lightest X Series cameras to date, it combines a professional quality sensor with the flexibility of interchangeable lenses, so you can step up quality and performance without having to lug a big bag of equipment around. Don’t be held back by the fixed lens and small sensor on your Smartphone! Instead, with a family of over 35 X Mount lenses, that cover up to 40x of optical zoom, the creative options are limitless, even if the content features tiny details or distant subjects. Plus, when you want to keep creating, it’s as easy as switching your battery, or using your high-capacity memory card. GREAT SOUND, NO BARRIERS: Audio quality can make or break a video, which is why FUJIFILM X-M5 digital camera features three built-in microphones to deliver optimum sound. Four modes are available – Surround, Front Priority, Back Priority and Front & Back Priority – allowing the option to change sensitivity based on sound direction. Additionally, environmental noise, such as wind or traffic, can be detected and reduced, while speech is optimized, whether you’re standing in front of or behind the camera. X-M5 also features a standard 3.5mm socket for those who prefer using an external microphone. The socket is perfectly positioned on the rear of the camera, so it does not interfere with movement of the large vari-angle touchscreen LCD. A USB-C connection on the grip gives extra accessory options and enables on-the-go battery charging, without affecting LCD screen movements. CREATIVE LOOKS AT YOUR FINGERTIPS: Following the lead of the trend-setting FUJIFILM X-T50, FUJIFILM X-M5 digital camera features a dedicated Film Simulation mode dial. This allows you to instantly access up to 20 creative looks based on Fujifilm’s iconic analog film. The Film Simulation modes can be applied to videos, photos and live streams for a consistent look on all your output. FULLY FOCUSED: FUJIFILM X-M5 digital camera isn’t just great for video - it’s perfect for photographs, too. It features the same built-in AI-driven subject detection autofocus as FUJIFILM X100VI and X-T50 digital cameras which, along with the latest generation image processor, are designed to deliver incredible focus accuracy in nearly all lighting conditions, even if your subject is moving at high speed.