I love technology. Who doesn't like a sharp clear looking TV nowadays? Who wants to drop over $500 on a TV knowing next year the same TV will be half the price? This TV brings the latest and popular technology (UHD with HDR Fire TV) for last year's price range. Unboxing was easy. I was concerned about the static the bag packaging over the TV creates. Set up was super easy — I do recommend a magnetic tipped screw driver to put on the legs. Setting up the TV internet connection, programming updating and setting up Netflix and HULU accounts was painstaking. Although the TV has voice response on the remote — that does not work when entering your usernames and passwords (as it does on the Apple TV). After the set up is complete. Turning off the TV, it shuts down quickly. Turning on the TV is just as quick! Our previous TCL TV was not as such with powering up. Nor was our Vizio. Image quality is very nice and of course you have to adjust to your tastes in color and contrast. But once you find your sweet spot, it's very satisfying. The sound quality is very pleasing and easily adjustable to your tastes. I compared the sound quality to the soundbar and found that with a minor bass adjustment they were very similar. Now, if you are using a surround sound system — well there's no contest. One note though. Watching Hulu or Netflix through the TV does not give you the best quality image. Using the APPLE TV 4K product (highly recommend), the subscription channels (Netflix) and movies through iTunes is 100% 4k Ultra High Definition FANTASTIC on this TV. The INCREDIBLES 2 is so vivid and so sharp! So WOW on this TV. The APPLE TV remote can also control the TV sound. Bottomline: Save some money and still enjoy the best technology with this TV. It does not disappoint.

I was skeptical at first when buying this tv, mostly because of how cheap it was. I’m about a month in and love it! Since the tv is software based, it has some lags from the amount of storage being used. Pros: Picture quality Sound quality Usability PRICE Unboxing experience - they put the tv in a bag with handles on it for easy removal from the box. THANK YOU BEST BUY!! Cons: Interface slow-down w/updates Occasional long lags Frame rate Overall, AMAZING tv for the price. If you don’t want to deal with some software delay after a period of time, I’d go with a higher-end model. Even still, I think this tv is well-worth it!

This is a Great television. The color is wonderful. Love the built in fire stick is easy to set up and use. Great value for the price

I bought this specific tv, because it was cheap, to replace a rarely used smaller bedroom tv. I was only expecting a very basic smart tv but instead found a gem. I ABSOLUTELY LOVE IT! This is now 1 of 3 smart tvs in my home and it has become my favorite and my go-to tv. I love the giant onscreen options and voice command. I highly recommend this one.

I bought this TV for a guest room. I also bought the Insignia sound bar. It was a great value and your guest can stay in and watch Prime TV, Netflix or HBOGo. It is 4K and has HDR. It’s not the sharpest nor a high end set, but it fulfills its purpose very well. I bought the 50” which looks great from the bed or from the desk. The Fire TV smart tv function is awesome.