Customer Ratings & Reviews

This mini Action cam has been excellent. I used it on my trip to Vegas to see a boxing tournament and it has been flawless! The size and features coupled with the insta360 software has made my experience seamless. -The video quality is excellent, -The Low light performance is great -The sound is great too. -The battery life was good even in 4k I used mines on the selfie stick to get great angles and as a body cam for another unique angle. Its so lightweight its easy to carry and isnt as fatiguing as a larger camera. Also the form factor made it easy to throw in my shoulder bag I already carry. Had mine delivered to the store for pickup and my experience with that was seamless as well

It's a very small camera which makes it easy for an EDC or travel camera. It's easy to transfer your videos or photos from the app to your device using the 360 app. I totally recommend it for starters who want to record those special moments or vlog without bringing so much attention to yourself. Overall great camera for its size and price.

I initially got the black one but when I got the notification that the white was available, I never clicked so fast in my life as much I did with this one! I love it so much especially the accessories it comes with. Although I wish they were white as well to match the camera. Nonetheless, I love this purchase. When out of the action pod, the camera looks an airpods case which I love since it’s small and handy!

I love this camera, the pictures and videos are such a good quality. This is an amazing size to take with me on trips. I like to have a separate place to store things from my phone and it really matches my phone camera quality if anything it’s better. I would definitely recommend buying this camera here on Best Buy I also got a free photo album, which is such a nice perk! I will say I probably wouldn’t buy the creator bundle again just because I don’t really see myself using a lot of the accessories, especially the tripod surprisingly, you have to buy the wireless button separately.

Still figuring it out, but the results already go crazy. Quality – clean Angles – crazy good Battery – decent Verdict: worth it

Worked better than I had hoped, honestly a great product and would overall recommend to anyone looking for a perfect vlogging camera for their business or any kind.

So much better if you buy this bundle instead of buying the accessories separately. Saved me tons of money and all accessories are actually useful and you can mix and match them depending on what set up you want to do

Wish there was a trade in program for insta 360s cause I had the insta 360 go 3 and upgraded to the ultra. Definitely much better than my old go 3.

Love this camera so much. This is my first time purchasing a camera out of the ecosystem that I already have, it didn’t disappoint!

I’ve been really impressed with the Insta360 GO Ultra so far. For how small and lightweight it is, this camera punches way above its weight. I’ve captured some genuinely great content with it — quick clips, action shots, and moments where pulling out a bigger camera just wouldn’t make sense. The stabilization is solid, the image quality is surprisingly clean for the size, and the convenience factor is honestly the biggest win. Being able to clip it on, hit record, and not think about it has helped me create more content than I normally would. My only real wish is that it offered a bit more zoom. The ultra-wide look is awesome for immersive shots, but having just a little more reach would make it even more versatile, especially for tighter framing without sacrificing quality. Overall, it’s an awesome camera if you value portability, ease of use, and creative angles. If Insta360 ever adds improved zoom or digital cropping options in future versions, this thing would be nearly perfect.

This is an excellent product. The primary use is for hands free video shooting, Still light weight enough for the magnet pendant on the shirt, but too heavy and big for hat mount, the S3 is better for it, but the S3 will not be good enough for night scene. The Pure video mode is great for night time slow walk hand held or stationary shoot, if you want to walk around with this with low light with this on the magnetic pendant, you need to turn on anti-jitter to be ok but scenes will be darker but still good and better than S3. Picture mode is really not good enough but ok for desperate times. If you compare the video and image quality to the Sony's ZV-1M2, there is just no comparison, even the point and shoot camera is still significantly better for pictures at all light condition and the video quality also at all light condition. The ZV-1m2 is significantly better especially with low light. You are getting this really for hands free video and want good low light video if these 2 are your most important factors. You would get the S3 if size and weight requirements is more important than the above 2 factors. If you need all of them, I am afraid that you have to get both. Not a picture taking substitute, any point and shoot is significantly better. The material is excellent, very solid.

I have a lot of different cameras, and this is one of the best out there for its category. I have had the Go 3s and a few others. This one, with the ability to sync up audio with an external mic, is a game changer. Overall, I would really recommend this. The picture quality is great for its size and very convenient. Also, Best Buy honored the protection when I accidentally damaged the action pod. Highly recommended.

The Insta360-Go Ultra is a game changer camera! The size and design is unbeatable. The footage is smooth and cinematic. The image on this camera is stunning for a camera this size. This camera is very easy to use. Go grab one!

I really like the Insta360 GO Ultra because the video is super smooth and stable, even while moving. It’s small, lightweight, and very easy to use for everyday moments, travel, and POV shots. The video quality is impressive for such a tiny camera.

Despite its small size, it delivers impressive performance with 4K 60fps video, strong stabilization, and a larger image sensor that noticeably improves video quality especially in low light.

The Insta360 GO Ultra Creator Bundle stands out as one of the most innovative compact action cameras for creators who want portability without sacrificing quality. What makes this bundle especially impressive is how much professional-level functionality is packed into such a small, lightweight camera. Designed for creators, travelers, athletes, and everyday storytelling, it offers a balance between convenience, creativity, and high-performance video capture. One of the strongest features is its ultra-compact and wearable design. Unlike larger action cameras, the GO Ultra is lightweight and easy to mount almost anywhere, making hands-free recording feel natural and effortless. Whether filming outdoor adventures, travel experiences, workouts, or family moments, the magnetic mounting system opens up creative filming angles that are difficult to achieve with traditional cameras. The 4K 60fps video quality is another major highlight. For a camera this small, the footage looks surprisingly detailed and smooth, supported by advanced stabilization technology that reduces shake and motion blur. This makes it especially useful for walking, biking, hiking, or action shots where steady footage matters. The upgraded imaging system and 50MP photo capability also add versatility for creators who want both video and still photography in one compact device. A standout advantage of the Creator Bundle is the included accessories. The Action Pod with flip touchscreen, magnetic pendant, pivot stand, mini tripod, and quick-release mounts transform the camera into a complete creator setup rather than just a standalone action cam. These accessories make it easy to film from multiple perspectives, switch between setups quickly, and create content with minimal equipment. Another impressive feature is the extended battery performance, offering up to approximately 200 minutes when paired with the Action Pod, which is ideal for longer filming sessions or travel days. The waterproof design also adds confidence when recording outdoors or around water. If there is one realistic consideration, it would be that creators filming long, high-resolution sessions may still need to plan around battery management or storage. However, that tradeoff feels reasonable considering the camera’s compact size and portability. Final Verdict: The Insta360 GO Ultra Creator Bundle is an excellent option for creators looking for a lightweight, powerful, and versatile action camera. Its compact size, impressive stabilization, strong video quality, and complete creator-focused accessories make it a standout choice for content creation, travel, and everyday adventures. For anyone who values convenience and creativity, this bundle delivers a premium and enjoyable filming experience.

Ok so this is my fair and MOST HONEST review! I originally got this camera because I liked the go ultra for is compact size and also for everyone's shared favorite the POV shots! I really love this camera. Having the creator bundle is a plus comes with everything you'd need! HOWEVER this is where the 4/5 comes into play I noticed that while recording the camera screen does shut off, it's still recording but the screen times out.. that is what I've been confused about And I am now waiting for the insta360's newest camera to come out very soon!

Perfect compact product easy and simple to use. Would recommend when on the go!

Easy set up. hold a charge. quality vidoes and easy yo use interface

I really enjoy this camera. It’s very small and compact and fits the bill for a discreet vlogging camera I was looking for.