This cable is so cool. It has animated LED lighting running throughout the cable as it charges your phone. I have an LG Bluetooth wireless headset that I can also charge with it, but because it doesn't draw that much power it doesn't light up the cable. =( Still a very cool cable for around $20.

All I can say is that this cord is amazing. An excellent investment. The construction is very durable it hasn't broken yet. I get multiple compliments on the coolness factor from the moving lights. The cord also charges my phone faster than most. I highly recommend this cord.

Love it! Strong and sturdy yet flexible cord. Pretty and cool coloring. ☺☺☺☺

I bought this charger for my Kindle fire. This charger has beautiful effects that are mesmerizing. The cord lights up as it charges your device. The lights produce a swirly affect that is entertaining to watch. I bought the green one and it lights up in blue. Overall this device does it's job when used correctly. The neat thing about this charger is that you can tell that your device is almost fully charged, because the motion of the lights begin to slow down as your battery fills up with juice.

This is a replacement to my original purchase that failed. I am still quite happy with the product but did reduce my second review by 1 star because of the defect. It charges as fast as the charger and device allow and provides a useful visual to see how much time is left to charge without having to look at the device. This is a plus for those of us that require reading glasses! The replacement process was a bit cumbersome until I determined that this is a Best Buy exclusive item and the warranty is facilitated through the Geek Squad. Once the Geek Squad realized their part in the warranty process, the manager authorized the exchange. Had my original version of the product failed before the return window of Best Buy it would have been simpler but now knowing the process, it should not be a problem if I or another buyer has problems with the product within the 1 year warranty.