I was hesitant between an LG C4 OLED tv, which was the one i saw the most reviews on and a Sony Bravia a90k, which a friend of mine recommended to me and heavily vouched for. I took a good look at both in person and couldnt decide, until i saw the LG C4 was on sale. I purchased the LG and i was somewhat dissapointed as the colors looked washed out and the UI wasnt the best. it felt like using a nintendo wii as its the fastest way to navigate through their okayish UI. I returned it and saw they had a Samsung S90D in stock for the exact same price and decided to pull the trigger and its a night and day differenct. This is directly quoted from RTINGS website when comparing the C4 and the S90D ..... "The Samsung gets brighter in HDR, so bright highlights stand out more on it, and it maintains its HDR brightness better while in 'Game Mode.' The Samsung TV also has a wider color gamut, better color volume, and better HDR gradient handling, so colors in HDR are more vibrant, lifelike, brighter, and have less banding. The Samsung has a wider viewing angle, and the image doesn't have a green tint that worsens as you move off-center, so it's the better choice for watching TV in a group setting. However, the LG supports Dolby Vision and DTS audio formats, so it's the better option for those looking to get the most out of their physical media.".... Almost everything about the Samsung i prefer except the motion clarity. When watching movies or shows on it looks buttery smooth one second, but then choppy for another, but this is my experience on most TV's, but i mainly use it for gaming. On the PS5 and on my pc, games run smooth as it goes to 144hz without needing to overclock. I was hesitant on going for a Samsung because i hardly have seen OLEDs from them but i can safely say the picture quality is better than the LG but the sound quality did seem a tad bit better on the LG but can be improved with an external speaker system. If you value a better picture quality, i recommend the S90D

This OLED TV has got a fantastic picture. The unique solar powered control takes a short time to figure it out but we like it. It could be a 5 star rating but the set up is hard if you are using DirecTV. Also, you need to join Samsung to use Prime. It lost one star because most of the pictures are NOT correct. The unit has little legs and not the center base which is why I bought it. It looks like the dimensions photo.

Great picture and color. Very easy to connect to Directv and operate. Good sound quality.

TV went in my office, best but installed and it looks great!!

I bought this TV only to use it as gaming monitor for my gaming PC setup and over all I’m very pleased with it! I had a budget on what I wanted but this TV has done it all for me. It has all the features you could want from a Streaming TV to Gaming! Sound quality is perfect I was surprised about that and also surprisingly how great the quality of the picture format and gaming format is. It’s definitely a TV to look forward too especially if your looking for WhiteOLED TVs. 144Hz is enough for me to enjoy gaming plus having picture high end oled backgrounds. I hung it on my wall and it looks fantastic with its thin oled screen. I would recommend only if you’re okay with a 42inch screen. It’s very emersive once your eyes get used to seeing this great contrast and colors it produces.