Customer Ratings & Reviews

This is an absolutely amazing TV. It’s my first Sony TV I waited a while to write a review to see the longevity other TV. It holds up amazingly well of course I have I had to dial into settings. Still pretty close to OLED besides blooming, but the bloom is pretty good except when you play a game like dead, rising 4 super ultra dark scene or the mini map blooms a little bit can be navigated if you turn down the contrast, but overall it’s extremely good, you do see a little bit of blooming outside of gaming. An absolutely excellent TV for the PS five and I am extremely picky with my TVs so I’d say this is a winner

I got this TV for about $850 and believe it was well worth it. 4K HDR 10, Dolby Vision, IMAX Enhanced, Sony's exceptional processor for motion handling (I personally like a little soap opera effect) and HDMI 2.1 inputs for VVR gaming. I got this TV for my Mancave because it of how it would work with my PS5 and my Sony Theater Bar 8. Now while the clarity and picture quality are great, I DO have a slight problem with the black levels. During mid-day, this TV looks great but the reflective display is super susceptible to direct sunlight. On the opposite end, this TV does have a contrast issue. Dark scenes appears to a little and it is pretty distracting given the fact that this a Full Array LCD. Part of me feels as though I probably should have went with the Sony OLED because the limited zones XR90L is immersion killer. On another note, the audio center channel feature when you add an AUX cable to the soundbar makes up for the picture ...slightly. Overall, I would say this works very well as a mid range non-primary TV. If you are a movie or Home Theater enthusiast, spend a couple extra bucks on Sony's OLED offering.

I really love this TV. I got it for a good deal and Best Buy delivered it well. I had to ask for some help to mount it but love how solid it feels. I used to have a Samsung and even if that served me well for a long time, it just felt too cheap and plasticky. This model is not OLED as I didn't wanna risk for future burn ins but I think this is future proof already with 120 Hz and I don't think I'd be needing 8K so bad in the coming years either. Just the usual issue with Sony with not having enough ports but I didn't really need much anyway. Google TV on Sony is so much better that Samsung's UI and love the fact that it has Airplay. I use it with Apple Music with no problem. Speakers are just alright but since I'm just using it in my bedroom, I don't think external ones are necessary.

This is my second Sony Bravia TV an upgrade from the X75h model. I bought this TV after going in the store not fully convinced about Oled and was beyond impressed with the colors & brightness of the image. i used the tv mainly for movies & gaming on the PS5 Pro & it did not disappoint. Interstellar 4K Blu-ray made me fully say I have no regrets with my purchase as the movie experience felt like a true home theater. Lastly the acoustic sound & dolby even enhanced my sound bar & sub woofer.

Nice picture and great upscaling. Low input lag on video games. Best option without having to crack that $1000 ceiling

I bought this TV, the picture is colorful. The TV is installed in the living room and the brightness is also very good. At the same time, I bought the installation service, and the Bestbuy staff was very professional and fast.

Love it. It’s an amazing TV and I was able to get a great deal on it too! If it goes on sale, snatch it up, the picture and audio quality are simply amazing. I was going to get a TCL but I compared the picture from both and realized that the Sony is a lot better and more bang for the buck. You get an amazing TV, Dolby picture and sound, AND it auto tunes the picture if you use a PS5 hooked up to its HDMI. Get it, you won’t regret it.

Awesome picture, easy setup. Works great with my Sony receiver amplifier and Sony BT DVD player. Lined it so much I bought a similar 43” for my business.

Sony has done it again. Top notch for their mid range TV. So many options and the screen just pops. Great blacks and an amazong white point. Replaced a 2017 55 inch LG 4k tv with zero looks back. Customer service was amazing. I jeeded a 120hz tv and they had an open box option for an amazing price.

The best Tv I ever had. Easy to set up . The best picture and sound.

Great picture Quality. color looks amazing in my bedroom hanging on the wall. Love it

First time owning a Sony tv and upgrading from a much smaller Vizio. The picture is absolutely incredible. Going through the setup and seeing the demo scenery felt like being in a "How it feels to chew 5 gum" commercial. PS5 games look spectacular and run smooth.

Love this Sony Smart TV! It was extremely easy to set up and initially I thought this size was too big for me but it’s perfect!

Had this tv for awhile now and it has worked perfectly with no issues. Looks amazing watching something or playing games

The sony tv is s very good tv for the money. It was very easy to setup and configure my cable box, dvd player and bose sound bar. I loaded all my streaming apps with ease. It has enough of usb and hdmi inputs to connect your stuff. The picture quality is very good for a LED. I am glad I connected my sound bar, I was not a fan of the tv speakers, it sounded like you are in tunnel.

Enjoying my purchase Sony - 55" Class BRAVIA XR X90L LED 4K UHD the price, size and ALL the wonderful features are truly amazing the pic, color and sound bar is an extra bonus ( from my 1st Sony Brivia) I enjoyed for YEARS‼️ Looking forward to many Years enjoying this one‼️

Bought a 75” & 65” & 55” X90L TV’’S. All are better than I expected. A little pricey but very good sound as well as pictures, color and contrast were excellent. All mounted a walls and room light is fine.

We love our new Sony TV. The picture is perfect. Thomas in the Independence Missouri store listed to our health issues and what we needed in a new TV. Everything about the picture, sound, streaming is great.

Glad i finally bought a new tv. Glad i didnt forget about sony. The picture is great. Its super smooth. Im sincerely happy with my purchase. Bestbuy pickup was also easy and fast. I definitely recommend buying this unit.

This Sony tv is agreat, sound quality is really good