I returned my sony A8F 65" 4K TV and added a little more money to get the A9F 55" 4K Master Series TV. While the A8F was beautiful and performed wonderfully, I wanted that extra "ummphh" in wow factor and performance. The NETFLIX Calibrated mode is pretty good when watching 4K content and it's similar to DOLBY Vision mode. I also wanted to be able to use the Screen as one of the channels in a surround sound soundbar system. Even without a soundbar the sound is open and warm with decent bass. The picture quality is stunning and you can customize the levels as well as sound EQ. I would say if you have enough to fork out, then this is currently the BEST 4K TV out there right now. It lives up to the brand reputation and you get what you pay for is true in this case. It even plays 4K video games in stunning quality and decent frame rates. While it can't perform like a GSYNC monitor with frame rates, the quality alone makes playing games on it worthwhile. I play Shadow of the Tomb Raider and Resident Evil 2 PC versions on the AF9 and I am blown away with the HDR and Black Levels on it. That's what makes this TV so special...it's picture quality is just so gorgeous and buttery smooth. Color levels are more natural but you can make it more vivid by using the various modes or just tweaking the levels to how you like them. I have no regrets in getting this TV and I highly recommend it. I give it 5 stars easily *****

Let me first start by saying this is the best picture I have seen in a long time. I have had two TV's in my bedroom within the past 30 or so days. We had the LG 55" Class - OLED - E8 Series - 2160p and the Sony - 55" Class - OLED - A9F Master Series. The LG was sleek and sexy with the "picture on glass" design. The reason we chose to test the Sony is because the Sony has 3.1 speaker system that actually plays the sound through the SCREEN. While playing with the Sony we noticed the picture was better (depth, contrast, color), it has Netflix Picture Mode, amazing speaker system, and lastly is has an Android system that allows you to install programs such as SBMC to play your media through. It's expensive, but you don't need to buy a soundbar to help bring the picture alive.

This OLED tv is amazing in performance ; smooth picture that’s vibrant and sharp. Picture details and colors so real! The HDR control make all the difference. The master series is worth every Cent and the discounted price I purchased really makes this a Best Buy I highly recommended the Sony master series and purchasing at Best Buy. Best Buy was great in replacing this tv quickly when I found dead pixels at the center of screen. A new tv was exchanged next day and worked perfectly. No hassle and easy transaction.

This is a great TV make no mistake. But the new A9G that replaces it is a step above. Out of the box this will require fiddling with a lot of picture settings to get it dialed in, The sound is amazing with the subwoofers and 6 speakers in the screen, but the back is super thick (at least 3-4 inches thick). Also the Easel design of the stand make it tilt back if not wall mounting, but has no negative affect on picture. I bought A9F and A9G to compare. A9G also has newest updated remote and Google operating system which is so much better. If you can get this on sale for a great price it is worth it but I'd go for the better A9G. Picture settings out of the box are near perfect for A9G

Dynamic color, great audio. Remote control is small and not user friendly.