Well all I can say is I have seen thousands of tv’s as I have been a cable tech for 14 years and I will tell you this is a great tv. Some will say that the Android system that Sony and others use is sluggish and jittery but my top of the line iPhone also is jittery at times. So the bottom line is the new android system is not that bad. As far as the rest of the tv I’m impressed with the sound quality of this set. The 900f seems to have very small speakers but even at half volume it is very loud and clear I was watching planet earth 2 in 4K and the sound sounded like it was coming out of my home theater system. Ok now for the picture, the picture is stunning, it is what you would want in a regular tv for all types of viewing. It is very bright and can clearly be seen even when the sun is coming in through the windows. Try doing that with a OLED. I had the money to buy pretty much any tv in the 65 inch range and I choose this one for the same reasons I’m explaining. The HDR picture is stunning the SD picture is great football doesn’t get that soap opera effect. You just need to set it up tweek the settings and have the right source material. Don’t expect flawless picture from a subpar source. This tv will not look as good right next to the fancy OLED at Best Buy but if you get it home and set it up right it will definitely keep up with the OLED’s and cost way less and last longer Oh Ya and it won’t have the BURN IN PROBLEMS. Over all awesome tv for a great price almost as good as the best with less problems and way less in price. Best Led on the market. Enjoy

I recently picked up a 65" X900F for my family room and can honestly say its the best midrange LED that you can buy right now. I was looking to purchase a 65" or 75" Z9D over this model because the additional local dimming zones but ended up catching a great deal on the 900F. I have 2 OLEDs and this is certainly not at that level but it does have inky blacks and goes very bright to help when the sun is out. I've watched Venom (HDR) and few other darker movies in HDR to test it and I can say that I am thoroughly happy with it. I am not a fan of Samsung's QLEDs so Sony (900F, Z9D/F) was the only alternative for me. I did not want an OLED in the family room due to the burn-in risk. My only complaint lies with blooming with some screens but movies/black bars appear dark without light bleed. Picture was taken directly after setup before any wires were hidden etc.

It took me a little while but I’ve really came around on this TV. I upgraded from a 55” insignia HD and this was my first 4K set. I liked it better than other LED’s I looked at in the store. Not quite OLED but pretty nice for the money. Online reviews said that this TV up scaled better than other TV’s in the price range. Color is great on this set. I did have to tweak the settings for several days until I got what I wanted. I even considered returning it but glad I didn’t now. With 4K signal or a good quality HD source this TV looks really good.

I had always been a Samsung perosn and I did purchase a Samsung open box. I did talk with the TV guy and he had let me know that Sony has about 1300 brightness and the samsung maybe had 900. I do see a huge difference and glad he recommended that. The only thing I hate is the speakers are junk in TV's now a days and I did end up buying a sound bar. The volume kept oging out on it and making popping noises, not too many sound bars with the new tvs that work good. I did end up spending $600 on a soundbar that the Sony can detect. It works awesome and lots of bass when needed. Great for the TV stand I have since I don't like to have a TV mounted that just looks pretty lame or having to stare up makes no sense. Great buy even though little pricey but its worth the investment!

Only flaw is it is picky on putting on Soundbars. I guess didnt really know the Ultra HD 4K ones are like that, but I did get the Sony Soundbar and that works awesome. I dont really watch Bluray or 4K stuff, but it is an awesome quality. I was always a Samsung person and stuck to that, and I did buy that and returend it and a sales person talked me into this one instead. There are more bright pixels and bulbs about 40 more and much difference and better quality than the Samsung. I wasnt going to spend 3500-5000 on a TV, thats just crazy, but this on sale was an awesome price and well worth it. Don't just go by price, quality and performance is key and matches up to the $3000 TV