This HDTV is spectacular. Have the 75 inch set up with a full home theater surround. The 4k picture is amazing, the blacks are super crisp, the enhanced HDC really makes the images pop. One reason I wanted this HDTV was because I love 3d, and the capabilities of this HDTV is spectacular. I didn't realize that other HDTVs don't have 1080p on 3d, this one does. It makes a huge difference. The 3d seems deeper and more flushed out. Movies like Avatar, Gravity really stand out. It's flawless and you feel like you can reach out and touch it. The upscale on Blu Ray is terrific. I am thrilled I didn't settle, and I realize this set is very expensive. But I would do the purchase again, I'd pay more if I had to. Best home theater experience I have seen. If you want 4k and blu ray 3d, this set will deliver.

This set offers High Dynamic Range with true 4K capability. Produces a fantastic picture with very deep blacks and exceptional color.

Beautiful picture, easy to use, remote is amazing.

I’m absolutely in love with this TV! It has all the features I was looking for...and then some! Gorgeous picture quality, great sound, and since it was an open box item, I saved $4,600 off the retail price!!!

Sony makes one of the best TV's on the market and their Z9D is a beast. I made several comparison's between LG, Samsung and Sony's other series A1E. The reason I decided to go with this model was as follows: 1) For a 75 inch TV this was a great price in comparison to the competitors 2) The black levels are very close (within 5-10%) of OLED's 3) The brightness is better than OLED's 4) Still includes 3D - yeah I know maybe a lot of folks don't care but I still enjoy watching 3d movies from time to time 5) Sony will include Dolby Vision on this TV via firmware update in addition to their E and A1E series I play PS4 Pro (Horizon Dawn Zero) on 4K HDR and it looks and plays fantastic. The gaming lag is around 9ms (I know the 65 inch version of this has much higher input lag around ~24ms) which is another reason why I went for 75 vs 65 version on this model. In summary if you want one of the best "well rounded" TV's out there that has close to OLED's black levels, amazing brightness, excellent picture quality with 3D and Dolby Vision then this IS the TV you are looking for and nothing comes close....at the moment on writing this review...;)