Sony - Alpha 7 IV Full-frame Mirrorless Kit with SEL28702 Lens - Black
Customers are saying
Customers praise the outstanding image quality and the fast, accurate autofocus performance of this product. Users also appreciate the convenient design and the reliable battery life. Overall, the feedback highlights a highly functional and user-friendly experience.
Product Set
w/ SEL 28702 Lens33MP high-resolution full-frame sensor
The full-frame 33MP1 Exmor R™ back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p11.
BIONZ XR™ image processor for up to 8x2 processing speed
The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x2 increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power.
Beautiful images with reduced noise
Building on the capabilities of the back-illuminated Exmor R™ image sensor, the powerful BIONZ XR™ processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).
Wide, 15-stop3 dynamic range
Taking advantage of the camera's full dynamic range of 15 stops3, the Alpha7 IV uses image data from the sensor's 33-megapixels1 to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.
4K 60p11 recording, 4:2:2 10-bit recording
The Alpha 7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p11 recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K11 oversampling. For highly detailed and rich 4K content.
7K oversampling for beautifully expressive, richly detailed images
Thanks to the increased2 33MP1 resolution, the Alpha 7 IV oversamples 7K11 when recording full-frame 4K11 movies at up to 30p, resulting in high-resolution, highly detailed 4K11 for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.
Beautiful color expression made simple, with S-Cinetone™
The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights.
Breathing Compensation14 for consistent angle of view when focusing
For the first time in the Sony Alpha series, the Alpha 7 IV provides compensation for focus breathing14. Focus breathing is any change in a lens's angle of view that corresponds to changes in focus. Sony's original Clear Image Zoom technology is used to automatically maintain a consistent angle of view for more movie-like focus transitions.
Visualize depth of field with Focus Map16
Answering requests from professional creators, the brand-new Focus Map16 feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time.
AF Assist17 for seamless transitions between AF and manual focus
The AF Assist17 function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from autofocus and manual focus during movie shoots. When this feature is turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject. Autofocus is resumed when ring rotation stops.
Fast Hybrid AF with improved speed, precision and tracking
The Fast Hybrid AF system, combining 759 phase-detection AF points6 and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movies, has evolved even further to achieve greater speed, accuracy and tracking performance. This vast collection of data is analyzed in real time by the latest powerful BIONX XR™ processing engine to achieve the AF system's impressive results.
Sony's smart AI-based Real-time Tracking9
The superior power of the BIONZ XR™ processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking9 features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird)10 with extremely high precision.
Improved Real-time Eye AF
Keeping the targeted eye in focus so you can concentrate on composition. The high speed of the latest image BIONZ XR™ processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking9 to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.
Pet photos made easy
Fast, accurate focus for difficult animal shots10. By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track9 an animal's eyes, for greater success in both wildlife shots and photos and movies of your pets at home.
Real-time Eye AF for birds10 for stills and movie
The Real-time Eye AF function is now capable of detecting the eyes of birds10 and tracking them in real time, for both still shots and movies. The BIONZ XR™ processing engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking10 even for birds in flight, whose movement is hard to predict.
10-frame-per-second7 continuous shooting with massive buffer
Both the mechanical and electronic shutters allow continuous shooting of 33MP1 RAW+JPEG still images at up to 10 fps7 with AF/AE tracking. The powerful BIONZ XR™ processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 1000 compressed RAW+JPEG frames (more than 2000 altogether, up to a full memory card)8.
Instantly turn your Alpha 7 IV into a live streaming web camera
All it takes is a USB22 connection to turn the full-frame Alpha 7 IV into a high-performance webcam. There's no need for complicated advance setup; just connect the camera to a computer or smartphone via USB27, select "Live Stream (USB Streaming)", and you're set.
Next-level image quality with 10-bit 4:2:2 recording
Make in-camera recordings with the amazing richness of 4K 10-bit depth and 4:2:2 color sampling, with either Long GOP H.264 (XAVC S), Long GOP H.265 (XAVC HS13) or All-Intra (XAVC S-I) frame encoding, for far greater flexibility in image grading, post-processing, and compositing.
All-Intra encoding
All-Intra (XAVC S-I) recording encodes every frame independently at bitrates of up to 600Mbps12, capturing complex motion more accurately and allowing more efficient editing workflows.
S-Log for color matching with professional video equipment
The Alpha 7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops3 of dynamic range. The S-Gamut3 and S-Gamut3.Cine color gamut settings make it easy to match Alpha 7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3.
5-axis optical image stabilization
The Alpha 7 IV's in-body image stabilization allows effective use with a wide range of lenses. The high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps4 of shutter-speed compensation to maximize the performance of the camera's 33MP1 sensor.
Hand-held movie shooting with Active Mode*
Active Mode30 uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility.
3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder
The Alpha 7 IV features a 3.68 mega-dot1 high-definition Quad-VGA OLED viewfinder, providing roughly 1.6 times the resolution of the Alpha 7 III viewfinder, with a 37.3° field of view and a 23mm high eyepoint.
Vari-angle touch LCD monitor for greater freedom when shooting
The large, side-opening 3-inch 1.03-mega-dot1 touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots.
Reliable, robust engineering
The Alpha 7 IV has improved dust and moisture resistance5 to provide outstanding reliability even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover2, a redesigned lens lock button, and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.
- Image Sensor Size35mm Full Frame (36 x 24 mm)Effective Pixels33 megapixelsStandardized Video ResolutionFull HD (1080p)
Reviews
Rating 4.9 out of 5 stars with 58 reviews
- Image Quality (22)
- Autofocus Performance (9)
- Battery Life (3)
- Ease of Use (3)
Customer Images
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Compare similar products
Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera - a true hybrid with 33MP Exmor R sensor, 8x faster BIONZ XR processor, up to 10 fps with continuous AF/AE tracking, 4K 60p and 15+ stops dynamic range
Sony Alpha 7V - Full-frame Mirrorless Interchangeable Lens Camera with a 33.0 MP partially stacked sensor, blackout-free 30fps, AI based subject recognition and intuitive operation.
| Pros for Sony - Alpha 7 IV Full-frame Mirrorless Kit with SEL28702 Lens - Black | |||
|---|---|---|---|
| Image Quality, Autofocus Performance, Battery Life, Ease of Use | Ease of Use, Battery Life, Overall Performance, Autofocus, Ergonomics | Photo Quality | Image Quality, Autofocus Performance, Ease of Use, Battery Life, Grip |
| Cons for Sony - Alpha 7 IV Full-frame Mirrorless Kit with SEL28702 Lens - Black | |||
| There were no cons for this product— | Overheating, Menu Navigation | There were no cons for this product— | There were no cons for this product— |
Specs
Does this camera come with a case?
Answered by SonyListensHello EDub, Sony's commitment to customer satisfaction is our top priority. Camera does not come with a case. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (8/9/2026) Sony Social Support
Does this camera have face detection capability?
Yes, this camera has face detection capability.
This question and answer was generated by AI based on customer and product data.Does this camera have a microphone input?
Yes, this camera has a microphone input.
This question and answer was generated by AI based on customer and product data.Does this camera have an electronic viewfinder?
Yes, this camera has an electronic viewfinder.
This question and answer was generated by AI based on customer and product data.Does this camera have a rechargeable battery?
Yes, this camera has a rechargeable battery.
This question and answer was generated by AI based on customer and product data.
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