Customer Ratings & Reviews

If I had a dime for every hair pulled out by snagging on the edge of a straightener plate, I'd be retired! The thing I love the most about this is that there IS no snag. The plates do a great job of evenly heating up and leave me with no visible broken pieces sticking up. I'd previously always used a 1" but went for the slightly larger 1.5" and glad I did. Love the white coloring and the easy buttons - no burning hair here! I ended up getting a T3 straightener because I really liked the curling iron and the brand seems to be consistently great so far. Not cheap but definitely worth it.

Easy to use. Does not pull at my hair and leaves my hair nice and smooth. It is a beautiful design that feels good in my hand. Only downside is that there is not a close position.

The only reason I gave it 4 stars is because the power button is right where you HOLD it. Put it underneath or somewhere else where you can’t constantly turn it off. Otherwise it functions great.

The first thing you notice about this flat iron is the aesthetic. In the past, I've used both cheap, Amazon-esque products (who's design lived up to the price point) as well Dyson's straightener which felt more like an industrial tool than a haircare product. T3 balanced the light, white and rose gold color with the premium feel of the product perfectly. Feature-wise, the speed at which the iron heated was truly impressive and the design of the temperature change mechanism was intuitive and easy to use. The size of the ceramic plates was larger than I anticipated and greatly reduced the amount of time needed to style my hair. The finish was smooth and silky with any and all frizz disappearing after a single pass through. Very impressive product, especially considering it runs $300 cheaper than the Dyson version.

Wife loves it.. right of the box she loved the color and weight difference compared to her previous ones

I have had this flat iron for a year now. It works very well. Not sure if it was worth spending over $100 for but I did and it still works for me.

I didn’t use it, but the people in my family who did loved it while it was alive. Kinda like a pet, but with the BBY replacement we get a new one. Can’t wait til BBY sells animals.

Super impressed with how well this tool works. Makes hair very smooth with just a pass or two.

This was a gift for my daughter, she uses this almost ever day of the week and it is a HUGE improvement to her mom's 20 year old straightener. She cut her hair routing by half with this one!!!

As someone with naturally curly hair, this straightener is amazing. I love that you can control the temperature based on your hair type and it smoothes my hair a lot faster than my old brand.

Works great, would recommend this hot iron for purchase

Pleasantly surprised. Way better than the dyson corrale that i had before

My wife always has expensive hair irons and she likes this one too.

Absolutely love! I had the straight ahead before this and couldn’t reallly find anything that could even compare till this purchase ! I have curly coarse hair and I don’t even have to turn the heat all the way up.

I am so happy with my purchase, it is what i needed

Daughter has very long hair and loves the ease of use

Heats up quickly, hair doesn't snag, blades are very smooth. Straightens my thick wavy hair in one or two passes. No complaints.

Best hair straightener for a sylist to use or at home use.

It doesnt grip my hair as good as i want. Toovmuch money for this product.

I love this sleek and stylish straightener! The 1.5" is perfect for my thicker, longer hair and cuts my getting ready time in half! Plus helps with my frizz so my hair is smooth and shiny all day! Can't recommend this enough!