BLOWN AWAY. That is what you will be when you see OLED technology alongside the brilliant 4K HDR Processor X1 Extreme technology built in this outstanding piece of art. This is coming from owners of the 2016 65' Sony X930D. We usually love wall mounting our TVs but not with our A1E. It is breathtaking, and it really takes you somewhere else. It's a whole different experience. The blacks are just deep. The colors are vibrant. It has this glossy vibrant elegant look to it. After a long day, coming to see the picture quality on something as basic as TV CHANNELS is just a real luxury and treat as you can see in my pictures/video attached to this review. And well, you can imagine the 4K/HDR content. It is brilliant. If you can splurge on this, this is the TV to do it on.

The latest OLED technology is almost as good as plasma ! They are really getting close to being able to recreate analog pictures with digital pixels for fast action scenes and sports . This Sony comes as close as anyone has so far. Still a ways to go though. Getting to native 240 Hz will be the next evolutionary step. All about them duckets. Who would buy it ? I, for one, would! This one really shines when you can watch actual 4K media. Streaming or via BlueRay looks remarkable. Fantastic job on color and tone right out of the box though professional calibration is still the way to go for that extra pizazz. Nice job Sony! Be a leader on 240 Hz! #Trinitron

Great vibrant colors and accurate skin tones. Broadcast tuner gets good reception, and OTA picture quality is great. Very good sound, and voices are clear.

Absolutely the best picture I have seen on any television! The colors jump off the screen....all HD programming is fabulous on this set...four speakers in the screen enhance the lifelike experience of the actors...LOVE IT!

It’s everything I expected and then some. I would highly recommend this tv to anyone.