This camera is marketed to vloggers, but for those of us that simply want a small camera to fit in the pocket and shoot RAW this camera is excellent. It's quite good for the street photog that wants to disappear in the crowd (ala Henri Cartier-Bresson). It's no Leica, but it's no slouch either. It's a nice companion camera for film shooters that want to take some digital snaps as well without looking like all the other smartphone shooters out there (and there really is something to being discrete). For Sony mirrorless shooters, the workflow and controls will be familiar. Image quality is acceptable within the various focal lengths in the zoom range. It's a little touchy to zoom to a precise full frame equivalent (like 35mm for street), but that Carl Zeiss lens is well-matched to this 20 mpx sensor. While I only shoot RAW, it should render JPGs with the latest Sony color science improvements that have been updated on their recent mirrorless systems. As a RAW shooter, I relish the option to do my normal post-processing workflow and apply my style and editing as if it were shot on a full frame mirrorless kit. As I do not use this for vlogging or really care about its video, check out other reviews for that. For me, it's a camera, Period. And when walking in Chicago, I wouldn't cry as much if this one were stolen as I would with any full frame kit or even any film camera I own. But it's so small that it should not attract much attention, and that is precisely what makes this camera so good. Sure, be prepared to charge your battery or have a spare. Be prepared for tiny buttons and no viewfinder. Yet for first-time camera buyers coming from a smartphone, this would be a great option. Composing shots with the view screen is familiar to digital natives, and there's something to be said for keeping your eye on the subject and not through the lens.

The Sony ZV-1 has been a game-changer for my personal photography and vlogging, especially for TikTok and YouTube. It’s compact and easy to carry around, yet delivers outstanding image quality. The colors are vibrant, and the autofocus is impressive, tracking my face perfectly even in poor lighting. Using it with an external flash, the results are comparable to those from the Canon G7X Mark II/III but with better focus and versatility; the video on the ZV-1 is better than G7X in my opinion. The background defocus button is a great feature for achieving a professional look effortlessly. Pros: - Compact and portable, ideal for on-the-go vlogging and photos. - Excellent autofocus, even in low light. - Crisp, vibrant image quality. - Background defocus button for a professional touch. - Comparable performance to Canon G7X Mark II/III with an external flash. - Wide range of accessories available through Sony, Amazon, etc. Cons: - Limited battery life, so I always carry a spare. - Battery/SD slot cannot open with a tripod attached (accessories are available to address this). - Cropped video in 4K (a wide-angle lens can help mitigate this). The ZV-1 Mark I maintains excellent autofocus and high-quality video similar to the Mark II, but at a lower cost. Additionally, the Mark I offers slightly better battery life and a more straightforward interface, making it more user-friendly for those who don’t need the extra features like the wider lens and touchscreen enhancements found in the Mark II. I’ve shared pictures taken with my ZV-1 using an external trigger flash (MEDALight) and a still flash (Ulanzi).

Pretty good camera! Super light weight and easy to use! Buy an extra battery, this drains quick and I Hate that the mounting point is inline with the battery compartment door. When I use the ac power adapter I have to put an extension in. Those are what keeps this camera from being 5 star for me.

"The Sony ZV-1 is, without a doubt, the best camera I have used to start recording videos and vlogging. Its design is small and light, ideal to carry in your pocket, but its quality is comparable to that of much larger cameras.

So far I really enjoy this camera, pictures and video quality are amazing. Super easy to learn how to adjust settings just takes research. It doesn’t have flash but that wasn’t an issue I just bought a flash attachment. It’s lightweight and easy to carry around. The video is a little up close when recording but again I added a zoom attachment. The lens isn’t interchangeable but you can find attachments.