I usually don't purchase this (essentially insurance) on smaller items. However, for items such as true 4K players where the technology is new and product is largely unproven, especially the inaugural model, and where the technology is very sensitive and high digital content, it makes smart sense to purchase the protection. Especially when the equipment will be in an enclosed space in the entertainment center. Outside of lightning and power surges, the next worst thing for sensitive electronics is heat.

I don't remember what it was for. I didn't like GeekSquad 10years ago, they seemed snappy and rude. But last I interacted with one at my local store they seemed nice and respectful. Aiming to help as best as they could without making me feel like an idiot.

I never purchase devices without an extended warranty. This warranty was thankfully purchased with the Samsung - BD-J5700/ZA. Thankfully because the warranty will allow me to exchange the defective player for a new player. I recommend the extended warranty for anything that is eligible for an extended warranty.