I love AMC. It is my go-to choice for movie theaters in my area. I go to a lot of movies and I always try to find gift cards at a discount. Even better, a few months ago, they started accepting AMC Gift Cards on the Fandango iOS App, so I get a discount and pre-ordered tickets for every move I go to (no ticket fee if you are a AMC Stubs member).
Obviously gift cards are primarily for gift giving, so that is really the only time you should pay full price for a gift card. When you are buying a gift card for yourself, it is really pointless unless you are getting a decent percentage off. We bought this gift card for ourselves when it was 20% off as a Lightning Deal around Christmas time which is a great price. Best bet is to keep an eye on the Lightning Deals for gift cards and see if you can snag a good d