WHY APPLE WATCH SERIES 9—Your essential companion for a healthy life is now even more powerful. The S9 chip enables a superbright display and a magical new way to quickly and easily interact with your Apple Watch without touching the screen. Advanced health, safety, and activity features provide powerful insights and help when you need it. And redesigned apps in watchOS give you more information at a glance.

CARBON NEUTRAL—An aluminum Apple Watch Series 9 paired with the latest Sport Loop is carbon neutral. Learn more about Apple’s commitment to the environment at apple.com/2030.³

CELLULAR CONNECTIVITY—Send a text, make a call, and stream music without your iPhone nearby.¹⁴ Use Family Setup to manage Apple Watch for family members who don’t yet have their own iPhone, so everyone can stay connected, active, healthy, and safe.¹⁵

ADVANCED HEALTH FEATURES—Take an ECG⁴ anytime. Get notifications if you have an irregular heart rhythm.⁵ See how much time you spent in REM, Core, or Deep sleep with sleep stages. Temperature sensing⁶ provides insights into overall well-being and cycle tracking.⁷ And take note of your state of mind to help build emotional awareness and resilience.

A POWERFUL FITNESS PARTNER—The Workout app gives you a range of ways to train plus advanced metrics for more insights about your workout performance. And Apple Watch comes with three months of Apple Fitness+ free.⁸

INNOVATIVE SAFETY FEATURES—Fall Detection⁹ and Crash Detection can connect you with emergency services in the event of a hard fall or a severe car crash. And Emergency SOS lets you call for help with the press of a button.¹⁰

SIMPLY COMPATIBLE—It works seamlessly with your Apple devices and services. Unlock your Mac automatically. Get approximate distance and directions to your iPhone with Precision Finding² on supported iPhone models. Pay and send money with Apple Pay.¹¹ Apple Watch Series 9 requires iPhone XS or later with iOS 17 or later.

EASILY CUSTOMIZABLE—With watch bands in a range of styles, materials, and colors, as well as stylish and functional watch faces with complications tailored to your interests, you can change your watch to fit your mood or the moment.

Apple Watch Series 9 requires iPhone XS or later with iOS 17 or later.

¹Available late 2023. Requires Apple Watch Series 9 or Apple Watch Ultra 2.

²Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip.

³Learn more at apple.com/2030.

⁴The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.

⁵Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).

⁶The temperature sensing feature is not intended for medical use.

⁷The Cycle Tracking app should not be used for birth control or to diagnose a health condition.

⁸A subscription is required for Apple Fitness+.

⁹Fall Detection updates are available on Apple Watch Series 4 and later with watchOS 8 and later.

¹⁰Emergency SOS requires a cellular connection or Wi-Fi Calling with an internet connection from your Apple Watch or nearby iPhone.

¹¹Apple Pay is not available in all markets. For a list of Apple Pay countries and regions, visit support.apple.com/en-us/HT207957.

¹²Apple Watch Series 9 is rated IP6X dust resistant.

¹³Apple Watch Series 9 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch Series 9 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.

Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/HT205000. Apple Watch Series 9 is also rated IP6X dust resistant.

¹⁴Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions.

¹⁵Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.