Best Buy Employees Talk Black Friday Prep
You're scouring the ads, game face on, and ready to nab the best deals of the year. Meanwhile, another group of people has their game face on, and they're ready to make your Black Friday a win.
Best Buy employees work tirelessly for months in preparation for the busiest day of the retail year, so customers can have an easy and enjoyable shopping experience. Store leaders guide their teams every step of the way, from practice drills to victory laps.
Ever wonder what it takes to power through the week of Black Friday? Here's what six veteran Best Buy leaders have learned through the years. Together, they bring 93 years of Black Friday experience to their teams.
Plan, Plan and Plan Again
A good game plan is every employee's best friend on Black Friday. prepares store employees to give customers the great service they expect, even during the busiest times, said General Manager Jackson Bareford from West Ashley, South Carolina. And, he added, it "prevents last-minute stress."
That's especially true for newer employees who haven't worked Black Friday before, noted General Manager James Robinson from Aurora, Colorado. So store leaders prep everyone to make sure they understand their roles and what the day may bring, which helps to instill confidence.
In Arlington, Texas, General Manager Mark Stewart holds a couple of team meetings leading up to Black Friday to not only help clarify employees’ duties, but also to have them hear stories and get advice from their veteran coworkers.
But no matter the location, Best Buy teams work together to make it easy and clear for customers waiting in line to get the Doorbusters they have their eyes on. All stores even hold dress rehearsals the weekend before Black Friday to ensure a safe and smooth shopping experience for customers and employees.
Have Some Fun
Fun is fundamental when it comes to Black Friday. After all, the highly anticipated day should be enjoyable on both sides of the cash register.
"Our customers wait all year for this week, so we want to continue the excitement for them and for ourselves," said Saadiya Anwar, a general manager in Miami, Florida.
Behind the scenes, employees often have contests, catered food and team cheers to help keep the mood festive. High fives and smiles are commonplace throughout the store.
“What motivates us? Knowing how excited customers are when they walk through the door,” said Denise Davis, merchandising and inventory supervisor in Niles, Ohio.
Know the Customer
General Manager Scott Cerniglia's asks his team members in Patchogue, New York to think of the best holiday gift they've ever received and remember how it made them feel. Then, he reminds his team that they can make that memorable holiday moment happen for customers, too.
"We work this busy time for the customers. We want to connect with them, understand what they're looking for and help them get an awesome gift for their loved ones," he said.