I bought this in an emergency situation, when I needed a lens cap fast after misplacing my Nikon cap for my Nikon P900 and I never usually go off brand for my electronics, but I had no choice in this situation. I am very brand loyal, but I have to say that after having used this lens cap while vacationing for a few weeks, enough to get a feel for the difference, I was completely shocked at the difference between Insignia and the brand lens cap, of which I had to order from the online store and started using again to notice the difference. The Insignia feels much smoother when both putting on and taking off, and I just felt, overall, safer with the Insignia compared to brand. I have always trusted Insignia when I needed something small and in a rush, but this is an important difference when protecting a product as expensive as my Nikkor Lens'!! This has upped my trust in the Insignia brand and I would highly recommend these lens caps to anyone needing a 67mm or any of the other lens sizes on any camera line!!