Produce instant photos with this Polaroid Now i-Type camera. The 750 mAh LiIon battery supports use on the go, while the built-in flash enables shooting in low-light conditions. This Polaroid Now i-Type camera features an intuitive design for easy operation, and compatibility with both i-Type and 600 films delivers flexibility.
Frame two moments in one with double exposure, or get yourself in the picture with self-timer and an accurate flash to make everyone look like they should.
High-performance lithium-ion rechargeable battery
Allows you to shoot up to 15 packs of photos without additional charging.
Instantly produces photos
Works with i-Type and Polaroid 600 films.
Autofocus system via two fixed focus zones
Polaroid's new point-and-shoot analog instant camera has all you need to catch every life moment in an original Polaroid photograph.
Neck strap included
Ensures convenient carrying.
Polaroid Now Instant Film Camera
USB charging cable
Polaroid Now Instant Film Camera
Additional Accessories Included
USB charging cable, neck strap
Instant Film Compatibility
Polaroid 600, Polaroid i-Type
Shutter system custom designed using precision step motor
Blast from the past! The Polaroid Now Instant Film Camera is a throwback to a simpler time – a less digital one. I have to admit that I never had the pleasure of using an original Polaroid camera, but I always wanted to. I’m an 80’s baby, so I grew up through the 90’s and watched as friends and family toted one of those cameras around, snapping pictures and seeing the outcome minutes later. Back then you had to wait until all the shots were used up on the film roll before you took it in to get developed. Weeks would go by before you found out your thumb was over the lens. Polaroids were your first chance to see those captured images in almost real time. Now with cameras in phones, mirrorless, and DLSR’s everywhere you can snap pictures at every opportunity. You can see your latest shot instantly, and delete it if you don’t like it. Pictures just don’t mean as much when they can be cast off so easily. With the Polaroid Now you get that permanence and tangibility of the image back, so I was really looking forward to using it.
Again, I have no prior usage of a Polaroid camera, so this is all new to me.
Fresh out of the box the Polaroid Now comes with a simple detachable strap, a micro-USB charge cable, some literature, and the camera itself. There’s not much else, so it’s pretty straightforward. The little “getting started” literature is helpful for getting familiar with the camera. Shows you what all the buttons do, how to load the film, etc. There’s only 5 buttons on the camera. Power, flash, shutter, timer/dual exposure, and the button to reload the film tray. The literature doesn’t explain dual exposure, so I had to look it up on the website. You have to click the timer button twice, quickly, to engage the dual exposure. Double-click it again to turn it off. The charging port is on the side and has a colored LED to indicate the battery life. 16 shots in, most with flash, and it still shows a good charge is left. The Polaroid Now is a pretty simple camera with basic abilities and features. If more features are needed the OneStep+ has an expanded feature set over the Now (tripod mount, exposure and focal point adjustments, Bluetooth).
From loading the film to shooting is a relatively short time – 15-20 sec. Per the recommendations I have been storing my film in the fridge to help it keep longer. So far I’ve shot 2 packs of pictures – 8 color and 8 B&W. I have the same amount of film still available, and I am looking forward to shooting it. I have noticed that I prefer shooting in B&W, and I’ll explain why.
I didn’t care for the color shots as much as I would like. They have been washed out or dark, and getting the light right has been pretty difficult. I shot in my kitchen with all the lights on, no flash, and the picture was very dark. With the flash on it looked fine, but I was in a well-lit room, so it didn’t feel like it should have been necessary. Shooting outside, in full sun, was the only way I was able to avoid using the flash. Unfortunately those pics came out a little washed out. I thought maybe it was getting hit with too much light, so I moved to shoot from the shade. Objects in the shade with me came out looking good, and I liked the exposure. I took pics of my kids out in the sun, while I was in the shade, and I got a lot of lens flare and a little overexposure. So overall, shooting in color, is a little problematic.
Switching gears to shooting in B&W. Completely different story in my opinion. I really enjoyed shooting B&W. The exposures in similar situations to the color came out looking a lot better. My favorite pictures of my kids and SO came on the B&W. Contrast and clarity were both better than expected. I honestly think going forward I will probably shoot in B&W 75% of the time. Part of it is the novelty of the B&W polaroid shots like the old days, but also I really enjoy the quality and look of it. I’m not big on digital B&W, but for some reason I really like it in this format.
The only issue I have found with the camera is a weird little discolored section that comes out on every picture. Its right down at the bottom and has a wavy border. The picture still continues, but below the border the colors are off. It shows up on both color and B&W, so I know it’s not the film. I don’t know if this is a normal phenomenon or maybe my sensor or whatever is a little wonky, or maybe it’s from shaking the picture to get it to develop faster. It doesn’t detract from the pictures, but that is something that I have noticed. Again, this is the only “issue” I have had with the camera. The rest may just be limitations of the sensor or ability.
I think many people would say "Why would I buy a polaroid camera when I can use my phone?" and I think that's the wrong question to ask. The question to ask is "What should a camera do?" And that is to capture memories. The Polaroid Now does a fantastic job of bringing back the uniqueness of it's style of camera, and its a lot of fun!
- The Camera itself is really a nice retro design. The design is sleek and the camera is very light, the only reason the camera is long is to accommodate for the film/pictures you put inside.
- Set up for this device is as simple as can be. All you do is plug the camera into charge (if needed, mine has plenty of charge out of the box) and put in the film/picture paper inside of the camera. Boom you are ready to go!
- The controls on it are really easy to use given there is a power, flash, timer, and capture button. That's it! The flash defaults to being on every single time you take a photo unless you turn it off and there is a nice indicator to let you know how many photos you have left.
- I have to say, using the Polaroid Now has been a lot of fun! It's not complicated to use because you point, capture, and the picture prints instantly. Once the picture dries the quality was very good!
- Overall, this camera is meant for an exact purpose. It points, takes pictures, and prints them off instantly. It's meant to be a simple device to use and bring you joy in having those memories printed right away. I personally think it's a well made product that does exactly what it's meant to do really well.
- Probably the biggest downside is going to be the amount of pictures it can hold and the cost of buying more. The Polaroid Now holds 8 pictures at a time and the 8 packs aren't as cheap as you would like them to be.
- The drying time of the photos take some time and is quicker if you put them in a dark place like your pocket. Not a huge deal to me but doesn't give you instant satisfaction in seeing the photo.
- I don't love the placement of the capture button. It is on the front of the camera and I think placing it on top would have been easier to use for taking regular pictures or selfies.
- The Polaroid Now charges via Micro USB and I think it would have benefitted using USB C given most tech is pushing that way.
- The Polaroid Now is a throwback to a different time in picture taking but it still applies very much to this day! The pictures print with a modern nostalgia to them and you will have a lot of fun using this and having the pictures right away!
Great camera, but film is costly / Pics too blurry
Fun, Picture quality, Vintage
My wife loves taking vintage-style Polaroid pictures, so, I figured this Polaroid Now camera would be perfect. It's a modern version of the "old" ones, but with zoom options and a USB charger.
Unboxing the camera is a pretty standard affair. Nothing special here. I did want to say that there was only a Quick Start guide included with the camera. No manual that we could find. The included camera strap was a pain to put on. So much so, that I went online and downloaded a copy of the manual to see if we were doing it right. The strap listed in the manual was for a different type of strap - not the one included. Just disappointed that there was no regular manual included to outline how to use the features of this camera, such as the zoom and such.
During the first two days of use, we took 11 total pictures. Of those, 4 came out blurry. Of these 4, 2 were zoomed in a bit, the other 2 were not. This is why I needed to reference the manual for something as simple as the zoom feature. The other 7 pictures that came out normal were good. They kept the vintage "old-school" style look to them and captured the correct lighting around and behind the subject.
However, my biggest issue with this camera is the cost of the i-type film that it uses. I looked at Best Buys site and for a pack of 40 total pictures, it's around $65. That's pretty expensive and a significant investment in something that we would just use for "fun" and nostalgia. It does use another type of film as well, but this was not tested and the manual says the default/best use film for this camera is the i-type, so that is what we will stick with.
Overall, I give it a 4 out of 5 stars. The camera itself is great and well build. But with a lack of an included manual and having to look it up online, just to figure out some simple features such as the zoom and certain questions, such as "did I load this film right?" and "do I remove the tab from the film cartridge?" that were just a mystery when trying to figure it out on your own. We even had to watch a few YouTube videos. This, in addition to the cost of the film itself and the amount of blurry pictures we got with only 11 total pictures taken, was a huge concern to me. So much so that I almost gave this 3 stars. But I figure the more we use the camera, the better we will get at using it. Based on this, I wouldn't personally recommend it to a friend.
I really wanted to love the Polaroid Now. On paper, it seems like a good addition to the Polaroid family with a good amount of features that includes autofocus. Sadly these features do not translate into a very functional product that I want to use often.
Inside the box, you will find the camera itself, a neck strap, micro USB charging cable, and a big, well organized quick start guide. Film is NOT included. Build quality on the Polaroid Now is fine. The entire body of the camera is made of plastic. While it looks minimalistic and feels nice to the touch, I worry about scratching the plastic when I’m out shooting photos. There is no carrying case or soft fabric bag included and there is no tripod mount. If you try and take a selfie outdoors, you’ll have to set the camera down on a bench, pavement, rocks, etc. which could easily scratch the base. Instead of a tripod mount, you find a quote on the bottom of the camera that reads, “An essential aspect of creativity is not being afraid to fail” - Edwin Land. Each button on the camera corresponds to a self-explanatory function, except for one. The self-timer button doubles as the activation button for double exposure. Double exposure activation is not explained well at all in the quick start guide and it took me a few frustrating minutes to figure out that you need to push the self-timer button twice to activate this feature. I think a dedicated double exposure button would have been nice.
Using the Polaroid Now is a lot of fun, just like any Polaroid. It’s really satisfying to take a photo and immediately have the shot print out the front. Sadly, it isn’t very practical, nor does it produce very high quality photographs. Photographs take 10-15 minutes in the dark to develop. No shaking necessary. Even when following the recommended shooting instructions from Polaroid, my outdoor photographs with and without flash were completely washed out. My indoor photos with and without flash were so dark. While I understand this is the “look” of Polaroid, these photos are exceptionally bad. At roughly $2 a shot, this makes me think quite a bit before I take a photo. When you hit the shutter button, you feel blind because you have no idea what you’re going to get after that 10-15 minute development time. This detracts significantly from what is supposed to be an enjoyable experience and can be a real downer when you missed a memorable moment. One positive is that the autofocus on the camera has lessened the amount of out-of-focus throw-away shots.
I will likely take this camera with me as an adjunct device on day trips to the lake or while hiking because there’s nothing quite like pinning a Polaroid shot to a bulletin board. For all other travel, this camera is too large and not worth the hassle of packing. I’ll stick to using my phone.
The Polaroid instant film camera is a great way to step back in time with something most of us may of grew up with. The real question becomes rather or not this an exact replica of a former camera or are there some minor upgrades.
First off out the box your going to receive to receive the main camera, micro usb charging cable, neck strap and a box of film. Fully charging before the first use is always recommend and on a depleted cell it took about a hour to fully charge. A fully charged battery will last long enough to go through 15 film packs. At first glance it doesn't appear too much has changed. On the backside of the camera you have your tiny view finder, power button, flash button, and LCD screen which displays how many photos you have left. On the front of the camera you will find the shutter button along with a nice little timer button which will allow you to jump into the shots with your friends or loved ones.
So lets dive in to how well it works and what you can expect. Exposure is what you would expect to receive from a Polaroid. Under low light conditions even with the flash on picture quality is still low. Flash off with natural light works the best. I have uploaded a couple of photos that show what natural lighting photos look like with the flash off. There not too bad but they do look and feel pretty similar to the Polaroid photos i remember taking as a kid. But hey im not even upset because you don't a Polaroid camera for studio quality photos. You buy a Polaroid to be able to shoot film on the fly and have fun with it. The next thing i wanna talk about is develop time. The old photos i grew up with i remember we used to always shake the photos and i never really knew why. Also i remember them developing a lot faster (or at least i think i remember). These new photos advise against you shaking them and also advise that you place them face down or in a dark place during the developing process. Couple things to say in this regard. One, if you do shake the photo it seems to throw the chemicals around and the photos can come out with streaks. Second, even though they will still develop in any condition i did notice a big difference in quality of the photos of them developing in natural light versus being put a dark space and allowing them to develop. Also on average depending on how hot the camera is getting and how rapid your shooting photos the developing process can take anywhere from 5 to 10 mins which in my opinion seems a little longer then i remember, however i could be wrong as its been a very long time since i've used a Polaroid camera. The camera has a nice little led light next to the charging port which lets you know when your low on charge. Green is charged, yellow is getting low and red means your done. Pretty standard light indicator.
Overall guys this camera is pretty cut and dry. It does what we all remember Polaroids doing which is shooting quick, fast, low quality photos that you can have fun with around your friends and family. While there are some small upgrades like a chargeable battery cell and a heads up display for your photo count, in my opinion this feels and shoots just like the old Polaroid cameras did when i was young. For me this isn't that big of a deal and i like it because when it comes to replicas i prefer them to work and even act just like its former glory. Though there isn't that much of a big difference in picture quality versus its predecessor its still just as fun as ever to use. And at this price point that the unit comes in at, you really can't go wrong picking one up. So should you buy one? If your looking for studio quality shots then obviously no, you came to the wrong area. However if your looking for something to take on camping trips, BBQ or local family outings where you can shoot, have fun and hand out some photos then ya pick this unit up as you truly can't go wrong with a old school Polaroid. I love this unit as it looks and feels just like something i grew up with.
I like the Polaroid Now and if you’re looking for that type of camera and can work within its constraints you can get some really striking and memorable photos. It’s certainly not for everybody and the high cost of the film packs means you have to be very selective about the photos you take, but that extra consideration can also go towards capturing moments that might get deleted out of hand on a digital camera or phone.
I would say that before getting out and using this camera, it helps to research and understand the type of shots it’s good at taking and the ones it’s bad at. For example, though it may be something that’s well understood by those familiar with Polaroid cameras, they are at their best when there’s a lot of light. It’s why the flash defaults to always being on instead of off. The lens system in the camera provides 2 focus zones, but will not focus on anything closer than 1.8ft. Not initially knowing that left me with a lot of blurry pictures in the first pack of film I went through.
After my initial run of photos (and going out to buy more film packs) I feel a lot better about taking pictures with the Polaroid Now. The photos have that iconic vintage look and feel to them in something that’s real, tangible, and instant. It’s certainly something you could mostly replicate on your phone, but the overwhelming amount of choices you have with various apps and filters can lead to results feel a little manufactured. Sometimes the simple option is better.
My only real problem with this camera is the cost of the film packs. Depending on the quantity you buy the cost of each picture is between $1.63-$2.00. The best bang for your buck is getting the 5-pack (40 photos total) for $65. That cost might not feel so outrageous to some, but in the days where you can store near limitless amounts of photos on your phone and print them for many times less it’s a little harder to stomach. You’re paying for a very particular experience with the Polaroid Now, but if you know that’s what you want going in I think you’ll be happy.
The Polaroid Now Instant Film Camera is an awesome retro style camera but at a cost.
* Setup - The camera has a very straightforward setup. You turn the camera on, open the film door, insert the film face up and close the film door which will expel the film cover, and allow the film shield to roll back in. At this point you are ready to go! My only concern is how durable the film cover is and what happens when it wears out or tears.
* Simplistic - Even the most novice and technologically challenged individual can use this camera with ease. It only has a few buttons and the function of each is readily apparent. It has a battery level indicator on the side near the micro SD the with a green, orange, and red light. Polaroid reports it should last for approximately 15 packs of film. I have only used 2 film packs and the light is still green. It has an auto off function which is also nice and will help conserve battery.
* Aesthetics/build quality - The camera shell feels durable and has a sleek vintage look.
* Autofocus lens - Overall, I thought the autofocus lens worked well. I only had a few photos which turned out blurry which was most likely due to user error and low light.
* Photo developing process - Simply place the photo face down on a dark surface and wait 10-15 minutes. Make sure you don't shake the picture while its developing.
* Film price and quantity per pack - The price per shot is expensive and the camera can only hold 8 pictures at a time.
* Capture button location - I would prefer it be on the top of the camera instead of the front. It is a little awkward to press.
* Poor picture quality in low light scenes - Low light pictures tend to be blurry and underwhelming even with the flash; however, pictures taken in daylight look nice and are sharp with a vintage look.
Overall, I think this camera is a cool throwback to the 70's and offers many nice features. It would be great at a wedding, birthday party, family reunion, and more! Just be prepared for expensive film.
The Polaroid Now is the latest iteration of a timeless classic, that offers a unique experience missing from our digital lives.
My wife and I were excited to try this camera out as we had recently received her baby book from her mother filled with a ton of polaroids and were excited to do the same for our 3 month old baby daughter.
The plastic body feels well built and the film is easy to load. The nostalgia is spot on, but to be honest, the quality was far worse than we expected. It literally replicated the 80’s polaroids we were trying to recreate. We had envisioned slightly better quality photos, but still knew they would pale in comparison to digital photos, of course. Naturally some of the appeal of analog photography is in the challenge of capturing the perfect shot, but at cost of nearly $2 per push of the shutter button, the Polaroid Now can be an expensive experience.
The simplicity of use, instant gratification of holding the photo in your hand (after it develops) and nostalgia is alluring, but these photos would be more for fun.
So at your next gathering, whip it out, have a little fun, just don’t try to capture the details.