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Because it’s a gift card. Give it to someone who wants to buy an Apple product or has monthly subscriptions with Apple or other... When redeemed, it becomes Apple Store credit, which gets used first before other forms of payment.
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![$200 Apple Gift Card - App Store, Apple Music, iTunes, iPhone, iPad, AirPods, accessories, and more [Digital]-Front_Standard](https://pisces.bbystatic.com/prescaled/500/500/image2/BestBuy_US/images/products/22ac942c-3158-41e2-b04f-dda079e1d99b.png;maxHeight=100;maxWidth=60)