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Hi Hisense Customer, Thank you for your interest in the Hisense 43A7N. Google TV is integrated with Google Home and other smart devices under the same umbrella. Google Home is a Google exclusive. Roku has a simple grid-based home screen with app icons. No personalized recommendations on the main screen. Google TV has a content-first interface with personalized recommendations from multiple apps. Hisense offers both Roku TV and Google TV. If you prefer a simple user interface with broad app support and no ties to Android or Apple, we recommend Roku. If you prefer a deep Google integration, personalized recommendations, and Chromecast, please choose a Google TV. If you have any further questions or concerns, please give us a call at 1-888-935-8880 or email us at [email protected]. Thanks again, Harley with the Hisense Support Team.
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