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Thank you for your inquiry! The Insignia™ - 42" Class F20 Series LED Full HD Smart TV is designed with Amazon's Fire TV platform, not Roku. This means it has built-in access to streaming services through the Fire TV interface and includes features like Alexa voice control. If you're specifically looking for a TV with Roku built-in, you may want to consider other models that explicitly state they feature the Roku operating system. Keith | Insignia Support https://www.bestbuy.com/site/insignia-42-class-f20-series-led-full-hd-smart-fire-tv/6495088.p?skuId=6495088
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