“If the 43" Insignia TV is only 38" across what size TV do I order if I want a 43" TV across? And isn't it false advertising if the store ad and box say 43" and it is only 38"?”
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The advertised size of a TV, like 43 inches, refers to the diagonal measurement of the screen, from the top-left corner to the bottom-right corner. It does not refer to the width of the TV. It is standard practice in the TV industry to advertise screen size by its diagonal measurement. So, a 43" TV will indeed measure approximately 43 inches diagonally. The actual width of a 43" TV will typically be around 38 inches, depending on the aspect ratio (usually 16:9) and the bezel size. Therefore, if you want a TV that is 43 inches across in width, you would need to order a TV with a larger advertised screen size, likely around 50 inches or more. While it can be confusing, advertising by diagonal screen size is the industry standard and not considered false advertising as long as the diagonal measurement is accurate. The product specifications usually provide the actual width and height dimensions if you need those for fitting the TV into a space. If you have any other questions or need further assistance, feel free to ask! - Mae | Insignia Support
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