Hello Nikita! Thank you for your question. The Insignia 70" Class F50 Series 4K UHD isn’t a Roku TV, it’s part of Insignia’s Fire TV lineup, which means the operating system built in is Amazon’s Fire TV platform, giving you Alexa voice control, Fire TV apps, and Amazon’s interface instead of Roku’s. Darshan | Insignia

“Is it a Roku”

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Insignia™ - 70" Class F50 Series LED 4K UHD Smart Fire TV-Front_Standard

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Hello Nikita! Thank you for your question. The Insignia 70" Class F50 Series 4K UHD isn’t a Roku TV, it’s part of Insignia’s Fire TV lineup, which means the operating system built in is Amazon’s Fire TV platform, giving you Alexa voice control, Fire TV apps, and Amazon’s interface instead of Roku’s. Darshan | Insignia
Answered by InsigniaCustomerSupport 4 days ago
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