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Hello there! Thank you for sharing your inquiry with us. We understand your inquiry about choosing between the LG 75UT7590PUA (UT75 Series) and the LG 75" UT70 Series for your family room, and we’re happy to help you make the best decision. The UT75 Series (model 75UT7590PUA) is LG’s newest 2024 LED 4K offering, featuring our latest α5 AI Processor Gen7. This provides enhanced upscaling, smarter noise reduction, and optimized tonal mapping for vivid, lifelike picture quality—ideal for bright family‑room environments. By contrast, the UT70 Series (also 2024) uses the previous Gen6 processor, which still delivers great 4K performance but doesn’t quite match the AI‑driven refinements of Gen7. For a family room where you’ll enjoy a mix of movies, sports, and gaming, the UT75’s Direct Lit backlight and Active HDR (HDR 10 & HLG) ensure vibrant brightness and deeper contrast in varied lighting conditions. You’ll also benefit from the UT75’s webOS platform with quick access to Netflix, Disney+, Prime Video, and more—all powered by the Gen7 processor for smoother navigation and faster app launches. The UT70 does include similar smart features and three HDMI 2.0 inputs, but you’ll notice a bit more responsiveness and picture‑processing finesse on the UT75. Troubleshooting Tip: To ensure you’re getting the best possible picture on your 75UT7590PUA, head to Settings > Picture > Picture Mode and select Standard or Filmmaker Mode. Then, go to Settings > Picture > AI Picture Pro and enable it—this leverages α5 AI Processor Gen7 to automatically optimize each scene for clarity and color accuracy. https://www.bestbuy.com/site/lg-75-class-ut75-series-led-4k-uhd-smart-webos-tv-2024/6578189.p?skuId=6578189 If you have any further questions or need personalized assistance—such as fine‑tuning your picture settings or setting up voice assistants—please send us a private message on social media @LGUSSupport, and our team will be more than happy to explore possible solutions. We appreciate your patience and look forward to helping you enjoy your new LG TV. —Renzo
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