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Laker, the TU7000 utilizes PurColor Technology, which brings content to life by delivering accuracy to millions of shades of color. It also features our Crystal Processor 4K, which allows you to view all content in stunningly clear color with the powerful 4K upscaling capabilities. The TU7000 includes 4 different Picture Modes, so you can select the Picture Mode that provides the best viewing experience.• Dynamic makes the picture brighter and clearer in bright viewing environments. • Standard is the default mode suitable for general viewing environments. • Natural reduces eye strain for a comfortable viewing experience. • Movie is suitable for watching TV or movies in a dark room. You can also individually adjust the brightness and contrast to achieve the picture quality you desire. ^Gina
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