“Why is your price $399? if you're going to make it sound like a savings why don't you just expand the truth even further by advertising half off $500.00 now only $249.00 save over half off. Really though, as a Premier Plus member I would like an answer”
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The price is based on the original MSRP and then any sells price thereafter the initial MSRP is usually the point of reference. However if MSRP drops the original MSRP may still be the point of reference.
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