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My response to this would be to just play with the settings to your liking. There are base settings on the TV but they never meet my standards on the picture. Anyone will tell you to just play with the settings. I have this same TV and have no issues with maintaining a good picture. It beats my friend's LG and Samsung tv by a long shot so i would stick with Sony. Not only for the picture quality but those two brands cannot surpass the TV's processor which makes a big deal when displaying a picture and the refresh rate of those images.
Sorry, there was a problem. Please try again later.Hi Frustrated, Please check the links below for further assistance. https://us.en.kb.sony.com/app/answers/detail/a_id/66595/p/61659,95543,95553,95564/c/65,66/kw/picture%20adjustment https://us.en.kb.sony.com/app/answers/detail/a_id/61644/kw/picture%20adjustment/p/61659,95543,95553,95564/c/65,66/related/1 https://us.en.kb.sony.com/app/answers/detail/a_id/56653/kw/picture%20adjustment/p/61659,95543,95553,95564/c/65,66/related/1 Thanks, >Joffrey
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