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Hi Tim, Thanks for the question. 4K resolution refers to a horizontal display resolution of approximately 4,000 pixels. 4K displays have a far greater resolution than 1080p displays. This means images and videos appear more detailed and clearer. With more pixels, you can experience much better color transitions and gradients, making images more realistic. With the X77L, every image, alive with vivid colors! Live Color expands colors of images to the reproducible colors of the TV so everything you see looks vivid and real. Also our Motionflow XR creates and inserts extra frames between the originals. With more images seen every second, action is smoother and sharper. I hope this helps! Regards, Craig
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