“what's the difference between LED and OLED? Why there's a big price difference?”
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Hi choosy1, Thank you for the inquiry. The main difference between an LED TV and an OLED TV is that the pixels of an OLED TV are self-illuminating, whereas the LEDs in an LED TV are used to light an LCD display. Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. The BRAVIA XR X90J Explore the world with precise 4K1 HDR pictures. See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™. The BRAVIA XR MASTER Series A90J Redefining OLED with ultimate brightness. See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design. . For more details, please check your TV model at our Sony eSupport website for product updates and announcements. I hope this helps! Jay
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