“I see that this unit has a lot of already built in app functions--such as Netflix and Prime....Can additional apps be added in the future either through fimware ot othe means?”
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This TV uses our SmartCast Platform which offers a host of built in apps, as well as support for Google's Chromecast, Apple's AirPlay 2, and voice support for SIRI, Google Home, and Alexa. You are not able to manually download additional apps, however new apps are added to the platform often. If you find there is an app you want to watch that is not on SmartCast you may be able to cast it using Chromecast or Apple AirPlay from your phone or mobile device.
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