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Customer Ratings & Reviews

Your price for this item is $69.99
The comparable value price is $139.99

Customer reviews

Rating 4.7 out of 5 stars with 905 reviews

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Rating by feature

  • Battery Life

    Rating 4.7 out of 5 stars

  • Durability

    Rating 4.7 out of 5 stars

  • Display

    Rating 4.8 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers consistently note the Fire HD 10 Tablet's well-received overall performance and ease of use. Many appreciate the screen size and satisfactory battery life. However, some customers have expressed concerns regarding app availability and connectivity issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 910 reviews
  • Rated 2 out of 5 stars

    Personalized Setup Nightmare

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recv'd an Amazon Fire HD10 tablet slash android slash redesigned Kindle (Lot Code N4 332) Christmas '23 & really really really don't like it. Pricing was not a consideration & was meant to replace an older Samsung. Returning the HD10 would hurt my loved one's feelings. So I'll use it sparingly if at all, but never enjoy it. Description of the HD10's Amazon Specific software is misleading & w/defer to an expert regarding the complicated work around. The HD10 is comparatively inexpensive, but it is NOT a "cheap" computer: 1. The HD10 is extremely technical & well manufactured. 2. CENSORSHIP of legitimate commonly accepted applications. 3. Setup is a nightmare ! Most of it's invasive ap's, commercial software, gaming ap's ad nauseum, etc... has little to no use for what it was given to me for. Be sure to DEEP DIVE into less obvious settings to opt out of "stuff" that store personal/financial info. The gaming "crap" (Trying to be nice) has to go & w/again defer to an expert to try & get rid of ALL OF IT. 4. HD10 has tons of excessive built in software "stuff" the average android user (me ?) is unnecessarily bombarded with. Have had this "thing" in a nice cover for almost a month gathering dust on the bottom rung of an end table. Apparently Amazon is targeting free spending $$ shoppers & gamers who accept exclusive use of ap's only Amazon/China control. ALL the video game stuff & most of the preloaded, un-uninstallable ap's are very irritating. Will update my opinion down the road if things change though...

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Simple, Fast, and Perfect for Everyday Use

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for my mother-in-law and it’s been great. It’s simple to use, runs fast, and the screen looks nice for the price. She mostly uses it for social media, YouTube, and reading, and it handles all of that smoothly. Battery life is solid too. Overall, a great affordable tablet for casual users who want something easy and reliable.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my third Kindle. I love using it to download Books and Magazines from Amazon Prime as well as Prime Video. In addition I download alot of streaming apps so I can watch live TV, especially my DVR recordings, through my cable provider, other streaming services. I can lay in my bed and relax, move the device from room to room while I am busy or take it with me to watch while in a waiting room etc. Very clear video and audio. This is one of the best inventions ever. It probably does alot more than I know about!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size

    Rated 5 out of 5 stars

    Love this tablet!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    perfect for my husband! i got it for him for christmas and he loves it! holds a charge for days and does all the things he wants. has a great picture too!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Senior citizen friendly

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased a Fire Tablet for my 88-year-old mother-in-law, and it has been a fantastic investment. She has always loved to read, and now, thanks to this device, she can also enjoy movies, play games, scroll through Facebook, and even shop on Amazon effortlessly. The graphics are impressively clear, making everything easy to see and navigate. One of the standout features is the Kindle app, which offers excellent customization options, including background color adjustments, various font types, and font size settings—perfect for ensuring comfortable reading at any age. Beyond books, the tablet’s user-friendly interface makes browsing, streaming, gaming, and shopping effortless. She can easily order books, household essentials, or gifts without needing a computer. Plus, it’s lightweight, easy to hold, and has a battery that lasts long enough for her to enjoy hours of entertainment without frequent charging.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Protection plan NOT AS ADVERTISED

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tablet for my 10 year old. The parental controls are so easy to maneuver and change as necessary. Definitely a huge relief knowing he is protected and I have peace and confidence in the parental controls working just as they are exactly as advertised . *** The one issue I do have is in regards to the protection plan. When making a claim due to a cracked screen or accident with the tablet, they DO NOT replace the product. They give you a gift card or store credit rather towards a replacement device but they only give you the store credit for the price you paid at purchase. So for instance in my current case, my son's tablet has a cracked screen and I made a claim only to find out that the tablet is now $40 more expensive then it was when I purchased it so I do not get a replacement I get a store gift card for the price I paid at purchase for the tablet which is not the same price as replacing the tablet today. So needless to say my son is extremely disappointed at the fact that he did not get a replacement as they stated I would by purchasing the protection plan. They will merely give me my money back for the product at the price I paid when purchased but also only in the form of a store credit which I think is just a really crappy crappy system. The whole idea of a protection plan is to replace the device or the product and the fact that they claim to do so with purchasing the protection plan but in all actuality DO NOT REPLACE THE DEVICE OR PRODUCT just absolutely baffles me

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Okay tablet, great price by comparison

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Cheap tablet that gets the job done. I didn't need it to have all the bells and whistles, just needed it as a media watching device and it has performed admirably thus far. I find the Amazon ecosystem to be the largest flaw as it is not removable and tedious to navigate versus stock Android. For the price point and lower expectations, I'll still count it as a win.

    I would recommend this to a friend
  • Cons mentioned:
    Ads

    Rated 4 out of 5 stars

    Works well but is too Amazon-centric

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Useful for the purpose I needed it for (having a second screen for hosting bar trivia), and for reading ebooks. I don't particularly like how exclusive things are to Amazon -- the app store is fairly limited. Plus I had to pay extra to not have ads, on the tablet I already paid for! I guess this is what I paid for when I chose to get an Amazon tablet, but it's still annoying.

    I would recommend this to a friend
    • Brand response from Amazon Devices Customer Support
      Posted .

      Hi CiaraD,

      We are sorry for your frustration. If you have any further questions about features and set up for an optimal experience, call us! Amazon customer service is available 24/7 for assistance on the device. You can reach us at 1-888-280-4331!

      Hope that helps! AmazonDevices

  • Pros mentioned:
    Ease of use, Screen size

    Rated 4 out of 5 stars

    More Than My Money's Worth.

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought it for my fiancée. She is not necessarily tech savvy but she uses the pad all the time now. From watching YouTube or doing finances/ shopping, it can honestly be said the Amazon Fire was one of the best gifts i ever gave her.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance
    Cons mentioned:
    Ads

    Rated 4 out of 5 stars

    Good operation, screen. would like to see ads drop

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tablet certainly meets performance expectations. Two drawbacks from my perspective: 1 When you turn it on you get ads, not a nav screen. Very annoying. 2. Won't allow Chrome/Goggle search.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Great for Reading.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The battery life is fantastic; it last me about a week when using it for 6 or more hours a day. I have always been a paper reader i have well over 4000 physical books in my home library. This is my first time trying an Ereader of any kind and it is phenomenal. The amout of space i will save alone is awe inspiring. If you on the fence about it, go ahead and hope over to the side of tech and leave paper for more of decorations now.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Great Fire HD 10

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with my device. I have everything at my fingertips.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    I love this fire tablet.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tablet is easy to read. I got it because my pervious Fire tablet died on me. I like being able to do everything on the tablet, It is easy to navigate. All of my kindle books are on my tablet. The battery last a long time. I love it.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size

    Rated 5 out of 5 stars

    Tablet

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for school work on the go. The battery last forever and overall a great tablet

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Tablet

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the color ocean blue this tablet works great i love it

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size

    Rated 5 out of 5 stars

    Great Tablet

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My son loved his new tablet. Battery life definitely really good. The colors are also very nice. I bough a purple one also for my toddler. I do recommend it.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Tablet

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We used the tablet almost for a week. No issue so far.

    I would recommend this to a friend
  • Pros mentioned:
    Screen size

    Rated 5 out of 5 stars

    Amazon Fire Tablet

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoy using it to read books. Love the size of the screen.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Bringing portability to your business.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Amazon Fire HD 10 helped our organization bring accessibility when providing community outreach. The tablet fulfills countless needs on the go from sharing information to video promotion. Definitely a must for those that need technology the go!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Brought three

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brought three to replace broken ones for my kids for when they do school work and the battyholds up all day the display is nice just wish it was a little easier to navigate some apps

    I would recommend this to a friend
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