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$109.99

Customer reviews

Rating 4.9 out of 5 stars with 972 reviews

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  • Value

    Rating 4.8 out of 5 stars

  • Quality

    Rating 4.8 out of 5 stars

  • Ease of Use

    Rating 4.8 out of 5 stars

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98%would recommend to a friend

Customers are saying

Customers are impressed with the Kindle (16 GB)'s portability, size, and weight, frequently citing its ease of carrying and ideal dimensions. Many also praise the long battery life and the screen quality, describing it as easy on the eyes and perfect for reading. Positive feedback also highlights the overall performance and the appealing design, with some customers particularly fond of the color options. The device is consistently lauded for its comfortable reading experience.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 972 reviews
  • Pros mentioned:
    Battery life, Portability, Size

    Rated 5 out of 5 stars

    A ncie screen for reading at night

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I haven't used many E readers in my life, but I have to say, the ease of use and the size of this really make it a fantastic product. Battery life lasts so long I forget to charge it, I think its been about two weeks of use so far. The screen is nice to look at, especially at night, and doesnt disturb others around you.

    I would recommend this to a friend
  • Pros mentioned:
    Weight

    Rated 5 out of 5 stars

    ❤️ Easy and Enjoyable to Read

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been using this Kindle for a few weeks and really enjoy how lightweight and comfortable it is to hold. The 300 ppi display makes text crisp and easy on my eyes, and the front-light works great indoors or in sunlight. I love having 16 GB of storage so I can carry a huge library without worry. The Matcha color is a nice aesthetic touch. My main complaint: it lacks waterproofing and warm-light filter that higher models have — so I’m a little cautious reading in the bath or late at night. Overall, a solid pick for everyday reading at a good value.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Portability
    Best Buy Employee

    Rated 5 out of 5 stars

    Great Kindle

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    Best Buy Employee
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Kindle model is fantastic for anyone who just wants a reliable e-reader. Even with the lower storage size, it still holds thousands of books, which is more than enough for most readers. The screen quality is identical to the higher-end version, with the only real difference being that it’s not flush with the bezel. The battery life is also impressive—I haven’t had to charge mine yet, and it truly lasts a week or more. Unless you’re after a sleeker look or plan to read color-heavy books and comics, this Kindle is the perfect choice—lightweight, easy to use, and excellent for everyday reading.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Portability

    Rated 4 out of 5 stars

    Love my kindle!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This kindle has changed my life! Before my kindle, I’d occasionally read a paper book from barnes and nobles. I’ve always enjoyed reading, but I found it hard to find time and motivation to read. Sine having my kindle, I’ve read 8 books in two months! It makes it so much fun to read, and I love that it’s so portable and cute. I can take it anywhere, and can read in the sun or in the dark in bed without any problems. I also like that theres no notifications or distractions- I can easily get so lost in a book! Pro tip: if you have a library card, you can use the Libby app on your phone to check out digital books and send them to your kindle library for free. Absolute game changer! The battery also lasts for months. I do wish it was waterproof and had warm light, but it’s not a deal breaker. The biggest issue is that it comes with ads on the lock screen. I ended up caving and paying the extra $20 to remove them. If you just want a good basic kindle, this is the device for you. Check out the other kindles (scribe, paperwhite, colorsoft) to see which is the best fit for you. Overall- I absolutely adore my Kindle and it’s changed my relationship with reading. Highly recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Excellent Reading Experience with Solid Performanc

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Kindle delivers a highly polished and distraction-free reading experience. The screen quality is excellent for long reading sessions, with crisp text and comfortable lighting. Performance is smooth, storage is more than sufficient for an extensive library, and battery life meets expectations for daily use. Overall, it is a reliable and well-executed device that fully delivers on its core purpose.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Portability, Size

    Rated 5 out of 5 stars

    My Kindle Gen 11: A Personal Reading Revolution

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently upgraded to the Kindle Gen 11, and it has transformed my reading experience in the best ways possible. One of the standout features is the ability to set the book cover of my current read as the screensaver. This personalized touch constantly reminds me of the adventure waiting to unfold with each chapter. The Kindle Gen 11 also provides an immersive reading experience, often giving me a euphoric "reader's high" as I get lost in the story. The sleek and lightweight design makes it easy to carry around, allowing me to read comfortably anywhere. Its responsiveness and fast navigation make for a seamless reading experience, while the exceptional battery life means I can enjoy uninterrupted reading for weeks. The customizable settings, including adjustable font sizes and styles, make reading effortless and tailored to my preferences. The brightness settings, especially the ability to read in the dark, have been a game-changer, allowing me to read anytime, anywhere without straining my eyes. Additionally, having access to a vast library through the Kindle Unlimited Store ensures I always have something new and exciting to read. The add-ons I've added, like the stylish cover and protective screen, not only enhance the appearance but also offer great protection. Overall, the Kindle Gen 11 has exceeded my expectations, blending technology and literature to offer a perfect reading companion. I highly recommend it to anyone looking to elevate their reading journey.

    I would recommend this to a friend
  • Pros mentioned:
    Portability

    Rated 5 out of 5 stars

    Matcha Vibes, Bedtime Reads

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m a first-time Kindle user, and I’m so glad I gave it a try. Lightweight, stylish, and easy on the eyes—this Kindle is perfect for night reading in bed. The Matcha color adds a calm, cozy vibe I didn’t know I needed.

    I would recommend this to a friend
  • Pros mentioned:
    Portability, Size, Weight

    Rated 5 out of 5 stars

    In my Kindle era for sure

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first Kindle. I used to read on my iPad and phone through the Kindle app. I decided to get one and went through so many video reviews on TikTok. I landed on this Kindle mostly because of the size and weight. Boy am I glad I chose this Kindle. It's lighter than my phone. The size is perfect. I can easily carry it with me anywhere I go. I cannot get enough of how light it is.

    I would recommend this to a friend
  • Pros mentioned:
    Portability

    Rated 5 out of 5 stars

    Best thing for readers

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    OK when I say this is a must buy if you like to read books but don’t have a whole bunch of space to store actual books you can store thousands of books in this Kindle if you travel a lot, this is so much more convenient than logging around books especially if you’re reading multiple at once the Matcha color is really cute. It’s small and handy easy to throw in your purse and if you buy clear cases, you can decorate the back of it. It’s truly one of my favorite things that I bought this year.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Portability

    Rated 5 out of 5 stars

    Awesome battery life.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It charges super fast and the battery lasts for a very long time. I have had it for 6 months and have only had to charge it a couple of times. Its page refresh is great. I have this and a paperwhite. I leave my paperwhite at home and use this in my purse. If this was waterproof I would just buy two of these, I like the compact size of this vs. the paperwhite. And the color is so pretty!

    I would recommend this to a friend
  • Pros mentioned:
    Size, Weight

    Rated 5 out of 5 stars

    Great eReader on the go!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just to preface, this is my first kindle. I have an iPad Mini but always stuggled to focus on reading on the tablet and it would always overheat while reading outdoors. I did alot of research on both the basic and ppw. I ended up getting the basic and am very happy with my choice. The e-ink is very easy on the eyes and it also has dark mode. The matcha green is a very pretty color. The interface is easy to use. It is lightweight and the size is perfect to fit in my handbag for on the go reading. Only feature missing is a waterproof version! In the box: kindle, USB C charging cable and quick start guide THINGS TO NOTE: this is a ad supported device. On the lockscreen it shows recommended books. It can be removed by amazon for a one time fee. However it doesnt really bother me. To sum it up, i would highly recommend this kindle to anyone who wants something lightweight, portable and distracted free reading! I included some pics of the kindle alongside a Moto G 5G for size comparsion, lowest brightness, medium and highest.. with dark mode and what the quick settings look like :)

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Weight

    Rated 5 out of 5 stars

    best purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This kindle is the best purchase i’ve made in a while. It’s lightweight and easy to fit in my purses or even my sweatpants pocket! The battery lasts me a little over a week because i read a lot and the screen is easy on my eyes. I recommend getting this kindle

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Portability

    Rated 5 out of 5 stars

    Great size, great e-reader

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great e reader, it's a perfect pocket size, doesn't hurt my hand to hold it while lying down. I've never used any other e reader than kindles and this one is my favorite of the few I've had. Definitely recommend for anyone who gets hand cramps or with arthritis, you can change font size super easily and this one seems to be speedier than my last kindle with great battery life. Photo of Kindle next to a roku remote for size reference.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Portability

    Rated 5 out of 5 stars

    Perfect Ereader!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing E reader! The size is small enough to take along everywhere! Love that I can connect my library app so I can read the ebooks I checkout. It has amazing battery life as well. Overall excellent product and performance for the price!

    I would recommend this to a friend
  • Pros mentioned:
    Portability, Weight

    Rated 5 out of 5 stars

    Best for e-reading and saving

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thesis was a great purchase. 10-10 recommend It’s great for on the go. It’s so light weight and easy to use.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 4 out of 5 stars

    Affordable e-reader

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sometimes it doesn’t sync if I’m reading from another device with my account set up, which is why I gave it 4 stars. However, I’m glad I splurged (for me) on an e-reader after researching different brands because I’m an avid reader. With that in mind, I can finish multiple books within a week & still not have to charge my Kindle- my phone would die after reading 1 book on it. Also, I like that my Kindle tracks what books I’ve read by what author in case I want to check out other books by him/her/them. Being able to pick back up where I left off is a plus for me as well. In addition to this, I can pick my font, size, and adjust my screen brightness as needed; no glare or eye strain during late night binge reading sessions either. If you’re hesitant about purchasing a Kindle for yourself or a loved one don’t be. As for myself, I’d be interested in getting the upgraded version in color once the price drops lol.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Weight

    Rated 5 out of 5 stars

    Happy gifter

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this as a gift for my fiancee. She said for her first time with an e-reader she’s obsessed. She loves that it is light weight and fits in almost every purse she owns even small hand bags. She loves that the light doesn’t hurt her eyes when reading and hasn't had any issues using it. The only thing she cam across was that she had to google how to leave the book and go back to library which was a simple tap to the top of the screen. She said she rates it 5 stars and is obsessed with it. The battery life last like a whole week. Im thinking about getting myself one! I didn't know it came with 3 months on kindle unlimited which was a big added perk. Overall it great gif and gave me big brownie points with my fiancee so its a win in my book!

    I would recommend this to a friend
  • Pros mentioned:
    Size

    Rated 5 out of 5 stars

    My kindle

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my kindle. Perfect size and color. Cant wait to decorate.

    I would recommend this to a friend
  • Pros mentioned:
    Weight

    Rated 5 out of 5 stars

    Must buy Kindle

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love the matcha color! The kindle is extremely lightweight, it is easy to read at night, and there is no glare on the screen during the daytime. Having this device has increased my time reading.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great kindle

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this kindle at the beginning on January in the hopes to stick to my goal of reading more and quickly became obsessed with reading. Reading on this kindle makes it so easy to fly through books, now 11 months later and I have surpassed my reading goal and am always looking for my next book. Whether you read in dark mode or outside on a sunny day the screen is perfect and a great price point as well. I would definitely recommend this kindle.

    I would recommend this to a friend
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