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Customer Ratings & Reviews

Your price for this item is $149.99

Customer reviews

Rating 4.8 out of 5 stars with 4854 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.8 out of 5 stars

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Cons mentioned filter

97%would recommend to a friend

Customers are saying

Customers praise the TV 4K 128GB Streaming Device (3rd generation) for its ease of use, excellent picture quality, and improved performance compared to previous models. The device is also lauded for its speed, functional remote, and intuitive interface. While some find the price a bit high, many appreciate the absence of lag and ads.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 4,854 reviews
  • Pros mentioned:
    Picture quality, Remote, Speed
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Apple Continues as the Best Streaming Box Option

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have being using the original 2017 Apple TV 4K streaming box and its been fantastic! But I was ready for an upgrade so I tried out the 2022 Apple TV 4K and I have been a fan! I won’t go into all the details, but just why I think it’s a worthy upgrade: PROS: - The box is actually smaller and fanless than the 2017 model, definitely nice to be quieter on that front. - I love the new remote as well! Still has the touchpad functionality but comes with a better build and the “power” button controls my TV, soundbar, and Apple TV at the same time. Plus I really like how the remote charges via USB-C - Once you set it up, the Apple TV is definitely quicker and I actually think the picture looks a little better as well. This is probably due to its improved HDMI 2.1 port as well as some software upgrades. - On that, I love how it is future proof since it supports HDR 10+ as that standard rolls out to compete with Dolby Vision. As well as this box supports “Matter” for an improved Smart Home experience as well. CONS: - It still remains as one of the most expensive streaming options on the market, but it works insanely well and I think its well worth it for those who are using it everyday. BOTTOM LINE: - As someone who only watches TV/Movies via the Apple TV, I can firmly say this is the best Streaming device on the market. The Apple TV 4K supports high end formats like Dolby Vision, HDR 10+, and Dolby Atmos while also consistently providing a great streaming experience on apps like Netflix, HBO Max, Disney+, Amazon Prime, YouTube TV, and Apple TV+. I think the 2022 generation adds some nice improvements to make this a reliable streaming device you can use all day, everyday.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase! Highly Recommend the 4K Apple TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently bought the 3rd generation 4K TV with 128GB storage from Best Buy, and I couldn't be happier with my decision. The latest model offers fantastic picture quality and smooth performance, whether connected via Wi-Fi or Ethernet. I actually just purchased a new TV, and I wish I had known about the Apple TV earlier — its outstanding performance truly enhances the viewing experience. It integrates seamlessly with my existing Apple ecosystem, especially my LG G4, making everything feel so cohesive and effortless. Overall, I’m very satisfied with this purchase and excited to enjoy many hours of quality entertainment. If you're considering upgrading, I highly recommend this model and the Apple TV for an exceptional home entertainment setup!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Speed
    Cons mentioned:
    Lag

    Rated 5 out of 5 stars

    This Upgrade Made My TV Feel Brand New!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My old TV system was painfully slow—apps lagged, and streaming looked rough. Upgrading to Apple TV was a total game changer. It’s blazing fast, razor-sharp, and a breeze to use. With Siri and phone control, it feels like the future of TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Speed

    Rated 5 out of 5 stars

    The Best Buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    “The Apple TV 4K 128GB is a technological masterpiece. From the moment I turned it on, I was impressed by its speed, thanks to the A15 Bionic chip that makes everything super smooth. The picture quality is simply stunning, with support for Dolby Vision and HDR10+ bringing out every detail on the screen. Plus, the sound with Dolby Atmos takes the experience to a whole new level, making it feel like you’re in a movie theater. What I loved the most is how seamlessly it integrates with other Apple devices. Using my iPhone as a remote or accessing my iCloud photos and videos directly is so convenient. It’s also great as a HomeKit hub, making smart home control effortless. Overall, this is a premium device worth every penny. If you’re looking for the best streaming experience and want something that perfectly fits into the Apple ecosystem, this is it. Highly recommended!”

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Picture quality

    Rated 5 out of 5 stars

    Apple TV Just Works!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This little black box solved our daily evening dilemma of trying to get our “smart” TV to play shows. After finally getting kids to bed, all we wanted to do was try and catch a quick grownup show, but we would end up spending between 10-15min just trying to get a show started on any given streaming platform on our Sony Bravia 4k TV. We’d often have to restart the TV just to get it to work, and we would end up just giving up sometimes because it was so buggy. I finally gave in and picked up the Apple TV, and I don’t know why I didn’t do it sooner! I know that sounds cheesy, but seriously, it completely changed our TV experience. The UI is so fast and smooth; shows start up immediately now. Also, you can calibrate the color, sound, frame rates, etc… through the Apple TV. Now our TV looks better than it ever did with calibrated colors, and we have our sound bar and TV all running on the Apple TV remote. This thing just works. If you have “smart” TV that sucks, I would highly recommend picking up an Apple TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great item great price!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works perfectly for my use of it, no ads movies play all the way through with no lags nor buffering. Great quality material and I think it’s underrated people just don’t know how really awesome this product is.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Speed

    Rated 5 out of 5 stars

    Apple TV 4K w/ A15 Bionic & Siri Remote

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This latest iteration of Apple's set top streaming device is its best...by far. The A15 Bionic processor and the new Siri Remote make this the fastest, most feature laden and easiest to use and control Apple TV yet. But to get the most out of it you would be wise to check out some of the really excellent reviews of this device on YouTube. One of the best I've found is this one on a channel called "Digital Trends": "Apple TV 4K Features You Aren't Using (but should)". So many cool, useful, powerful features...this video will tell you exactly how to take advantage of them. Another tip: When watching a video, if you missed a line of dialog simply use Siri to replay the last 15 seconds by engaging Siri and saying, "What did he/she/they say?". Siri will turn on CC and replay the last fifteen seconds of the video, then turn off CC and play the remainder of the video.

    I would recommend this to a friend
  • Pros mentioned:
    Speed
    Best Buy Employee

    Rated 5 out of 5 stars

    This Is The Best Streamer Out There

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    Best Buy Employee
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am a Android and Windows User. I am very tech centric and honestly do not like Apple products, that is more of a morality issue for me [Right to Repair is very important for me]. The thing is I just can't argue when people say the AppleTV is the best streaming box, because just flat out, this device is fantastic. The speed and simplicity is great, and the device itself is extremely overpowered for what is does [This means it will last AWHILE]. I do home theater installs and I run into 6-8 year old AppleTVs that still work fine [not 4k but they still are snappy and work]. From what I have seen these devices have little to no ADVERTISING. In conclusion this device is the best device, to date, for streaming. You can't beat the user experience and that is coming from a user that can't use a chunk of the cool features because I own ZERO other Apple devices. This device is well worth the price tag. Helpful tips: -Have your Apple Account ready. If you purchase this at Bestbuy there is usually a mini Apple Help Desk where associates would be more than happy to help get that sorted. -BUY A HDMI, the Apple TV does not come with one. Do NOT overspend on a cable. Ignore the fancy marketing. Get a cable that is 4K compatible. At the end of the day copper is copper. -Lastly I hate the line keyboard the device starts with. In the settings there is a way to swap it. This is the first thing I did and I recommend you do the same.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this to upgrade my 2017 Apple TV. It’s faster, has FaceTime that works with iPhone. It’s great because it just works and I don’t have to think about it.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Buy it!!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This has been one of my best purchases. You get great use out if this product especially for the price. Over the past few months of use, this thing has been super smooth, not laggy AT ALL, super sleek, and gives my room a cool vibe. The Siri Remote has been so useful especially when searching for things, or asking to play a song etc. This product is also super easy to travel with, so I don’t have to sign into programs on random TVs in hotels, and other houses I vacation too. With months of use it still seems as if brand new, it’s everything I’ve ever wanted in a Tv streaming box, it connects with my Apple ID effortlessly and is super easy to set up, this is great product and I would 10/10 recommend and buy again for another device.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Speed

    Rated 5 out of 5 stars

    Subtle but True Upgrade...

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the price, the subtle but noticeable upgrade. It feels a bit more snappy than my 2021 4K 64GB version, but I DON'T like the cheap feeling and less weighty feeling of this 3rd Gen. I'm nitpicking there but it just feels like a toy compared to the 2021 version. Enough about that! The introduction of the A15 chip, HDR10+ & Thread Support is very much welcome! My wife noticed a slight improvement in picture quality, I believe her.. as I did see a minor improvement in watching Media. Overall, if you have the previous version, honestly... Don't get this if you're happy with it, unless you want the latest from Apple. It's not breaking the bank, but it's also not necessary if you're satisfied with the 2021 version. Also if you must get the 3rd Gen, get the one with Ethernet as I did.

    I would recommend this to a friend
  • Pros mentioned:
    Speed

    Rated 5 out of 5 stars

    Smooth, Fast, and Easy to Use — Apple TV is Top Ti

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple TV box (128Gb) has completely upgraded our home streaming experience. It’s super fast, smooth, and the interface is clean and easy to navigate. Whether we’re watching Netflix, Disney+, or Apple TV+, everything loads quickly with zero lag or buffering. The remote deserves a shoutout too. The new design feels great in the hand — solid and simple. The touchpad is precise, and I love the dedicated power and mute buttons (finally!). Siri integration makes it even easier to find shows, launch apps, or ask for the weather. We also use it with HomeKit and AirPlay — casting from our iPhones or iPads is seamless. If you’re already in the Apple ecosystem, it fits right in and just works. Yes, it’s pricier than some other streaming devices, but the performance and quality are worth it. No ads, no weird menus — just a premium, reliable experience. Highly recommend if you’re looking for a smooth, powerful streaming device!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Interface

    Rated 5 out of 5 stars

    Best streaming device hands down

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very premium build. Really simple to use. Works with airpods to listen in privacy or not to wake up anyone. Music app is seamless between your iphone and this. Absolutely fast and not a clunky UI. I want one for every room of my house and garage. Got real tired of casting using the google chromecast, back to a remote thankfully. Much quicker and less of a hassle to use than casting with all the apps loaded on the apple tv. Lastly get a remote cover.

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 5 out of 5 stars

    The Best of its Kind

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This thing doesn't need introduction. It's at least one of the top 3 best streamers, if not the best. Most importantly for me, it can match dynamic range and framerate, has excellent upscaling with no extra image processing, you can make a shortcut to dim the screen when pressing the back button three times, control the volume and power of your tv and any othet IR controlled device (like an audio amp), and best of all: NO ADS in the UI, something that's ULTRA RARE but should be standard. One flaw (if you care): all audio is outputed at 48kHz, which is perfect for movies and shows but not good for streaming music because music is typically in 44.1kHz and gets resampled, a sloppy process that most people can't hear but audiophiles like me can.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Underrated To Say The Least

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's hard to go back to Roku and other options because of how great the experience is, especially if you're in the Apple Ecosystem. Having Airpods, Photos, Music, Game Saves, Podcasts, Homekit Cameras/Notifications/Scenes and much more sync seamlessly is amazing. The screensavers on this thing are absolutely stunning and I love having them on with music in the BG to set the mood for gatherings and such. This Apple TV has the new A15 chip which is amazing for gaming with Apple Arcade and other games, what's great is the saves sync on a Per-Profile Basis so my wife, son and myself can all have our own saves for the games we have on there. These performance gains also translate to better general use, I find that I can have much more apps running in the background, making switching between way faster, and the apps also perform better than any other box I've used. For those TV quality enthusiasts, you can also color calibrate your display using your iPhone and interfacing with the Apple TV, this would normally cost a lot and take lots of time and special equipment.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Latest Apple TV Remains a Solid Option

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple's lates version of their venerable Apple TV remains a solid choice and provides a worthy though not totally NECESSARY upgrade, especially if you already own the previous Apple TV 4K model. It looks almost exactly the same as the model it replaces, remaining just as much of a dust magnet. I do love the new remote control. It is bigger and way more manageable and I prefer the easier to spot silver color as opposed to the easy to lose in the sofa cushions black remote. The aerial screensavers remain an awesome way to show off your flatscreen TV, just wishing they would have provided more updated ones. Hopefully new ones will be coming shortly. I went with the 128 GB Ethernet model, but there is also the cheaper wi-fi only option available as well. While ease of use is good, there is a learning curve if you want to get the most out of it. Recommended!

    I would recommend this to a friend
  • Pros mentioned:
    Remote, Speed

    Rated 5 out of 5 stars

    Great streaming device

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the Apple TV I was waiting for. Fast A15 processor that loads apps quickly and is also powerful enough to smoothly run games from the App Store. The remote is rechargeable through its USB-C port so you won’t have worry about buying batteries. It has built in Bluetooth so you can connect wireless headsets, speakers, and controllers for PS5 or XBox to it. Apple TV 4K also supports Spatial Audio, so if you have HomePods, AirPod Pro, or AirPods Max, you can take advantage of this feature.

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    Amazing Gift Idea

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for my BF for Christmas and we are in love with this device. Super efficient and accessible to stream all the shows we love, with no lagging and amazing quality. If your looking for a device to buy, its this one over Roku, 100%. Only recommendation is to buy a wall mount that includes an HDMI cable on amazon, as this device does not include an HDMI cord. Here is the link of the one we bought: https://www.amazon.com/gp/aw/d/B0BV13X9XZ?psc=1&ref=ppx_pop_mob_b_asin_title Very sleek design, also love how the remote dictates for us, instead of struggling with typing. Came with a free remote cover after purchase. Additionally love the feature if you aren't using the tv for more than 15 minutes, it shuts itself off for you. 10/10 very satisfied with this Apple product as we are now an official Apple Household.

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Picture quality

    Rated 5 out of 5 stars

    Absolutely love this device!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best device for streaming and works perfectly with all my apple devices. It’s reliable and the UI is very intuitive. Worth every penny!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality, Speed

    Rated 5 out of 5 stars

    Apple TV 4K-Better Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new Apple TV! Better picture, more fluid movement, and colors are brilliant. Easy to set up. Good to have new technology with the A15 Bionic Chip.

    I would recommend this to a friend