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Customer reviews

Rating 4.8 out of 5 stars with 2418 reviews

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Rating by feature

  • Battery Life

    Rating 4.5 out of 5 stars

  • Durability

    Rating 4.8 out of 5 stars

  • Comfort

    Rating 4.8 out of 5 stars

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97%would recommend to a friend

Rating 4.3 out of 5 stars with 12 reviews

Customers are saying

Customers regard the Apple Watch SE as a great value for its price and user-friendly interface. They appreciate the variety of colors and its fitness tracking capabilities. However, some users have expressed concerns about its battery life and compatibility with older iPhones.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 2,418 reviews
  • Pros mentioned:
    Color, Easy to use
    Cons mentioned:
    Battery life

    Rated 5 out of 5 stars

    First and good starter one

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first Apple Watch. It’s indeed a nice color wrist band, I do look forward to try to use different color wrist band even though midnight is great one to start with and why I chose it is because the color midnight is a good one for fashion which I feel comfortable going with it with my clothings. It is easy to use, no frustration for me so I am glad so far it’s good. I’ve been using it for ever since it arrived. Although the battery is what I really want it to last long but no worries for me since I like charging it. It has many apps and I haven’t used it all but so far I like using the app Workout to go for a jog and walk since it keeps track of it all. My brother in law use the Apple Watch too and ever since he told me about Apple Watch and how he is using it, I kept in mind that one day I’ll use it also so it did came to be. It is indeed small but that didn’t stop me from buying it. So far I am glad I am using it and will one day upgrade if the feature in different Apple Watch matches my liking. I will take good care of it!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Compact and packed powerful

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Design and Display The 40mm size strikes a great balance between screen real estate and comfort, making it suitable for most wrists. The Starlight color offers a subtle yet classy look, blending beautifully with various styles. The display is bright and crisp, ensuring visibility even in direct sunlight. However, it lacks the always-on display feature found in the higher-end models, which can be a minor inconvenience for some users. Performance and Features Equipped with the latest S8 chip, the SE 2nd Gen delivers smooth performance and efficient multitasking. It runs watchOS 9, which brings several new features and improvements. This watch excels in fitness tracking, offering a wide range of workout modes, accurate heart rate monitoring, and advanced health features like fall detection and emergency SOS. It also supports sleep tracking, though it may not be as advanced as in the Apple Watch Series 8. Connectivity and Battery Life The GPS-only model provides reliable location tracking without the added cost of cellular connectivity. Battery life is commendable, typically lasting a full day with moderate use. However, heavy usage, particularly with GPS and fitness tracking, may require more frequent charging. User Experience The Apple Watch SE integrates seamlessly with the Apple ecosystem, offering smooth connectivity with iPhones and access to a plethora of apps. It’s particularly appealing for those who want a high-quality smartwatch experience without the premium price tag of the Series 8 or Ultra. Verdict Overall, the Apple Watch SE (2nd Gen) GPS 40mm in Starlight is a fantastic choice for those seeking a stylish, reliable, and feature-rich smartwatch. While it doesn't include every bell and whistle of the higher-end models, it offers exceptional value and performance that should satisfy most users.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Price

    Rated 5 out of 5 stars

    Worth every dollar!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple watch SE is my first apple watch and im loving it, everything is perfect from the color to the size and price.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Affordable Excellence

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple Watch SE strikes a perfect balance between features, performance, and affordability, making it an excellent choice for those looking to experience the best of Apple’s smartwatch technology without breaking the bank. First and foremost, the design of the Apple Watch SE is sleek and stylish, featuring a vibrant Retina display that’s easy to read both indoors and outdoors. The aluminum case is lightweight and available in a variety of colors, allowing you to personalize your look. In terms of functionality, the Apple Watch SE offers a robust set of features. It includes essential health and fitness tracking capabilities such as heart rate monitoring, activity tracking, and built-in GPS for accurate workout metrics. The watch also supports fall detection and emergency SOS, adding a layer of safety for users. The watchOS ecosystem provides access to a wide range of apps and services directly from your wrist. Whether it’s checking notifications, controlling music playback, or using Siri for voice commands, the Apple Watch SE seamlessly integrates with your iPhone and other Apple devices. Battery life is respectable, with the Apple Watch SE lasting up to 18 hours on a single charge, making it suitable for all-day use with regular charging overnight. While the Apple Watch SE lacks advanced features like ECG and blood oxygen monitoring found in higher-end models, it still delivers an exceptional smartwatch experience at a more accessible price point. Overall, the Apple Watch SE is a compelling choice for anyone seeking a reliable and feature-rich smartwatch from Apple. It combines style, functionality, and affordability, making it an ideal entry point into the world of Apple Watch for users looking to enhance their daily activities and stay connected on the go.

    I would recommend this to a friend
  • Pros mentioned:
    Fitness tracking

    Rated 5 out of 5 stars

    Apple Watch SE 2nd Generation (GPS) 40mm Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The starlight aluminum case of the Apple Watch SE 2nd Generation is sleek and stylish. The 40mm size fits comfortably on my wrist without feeling bulky, and the starlight sport band is both lightweight and durable. I appreciate the understated elegance of the design, which pairs well with both casual and formal attire. As someone who values staying active, I find the fitness and health tracking features of the Apple Watch SE 2nd Generation to be invaluable. The watch automatically detects workouts, monitors my heart rate throughout the day, and provides helpful reminders to stand up and move. I appreciate how it encourages me to maintain a healthier lifestyle without feeling intrusive. Overall, I'm very satisfied with my purchase of the Apple Watch SE 2nd Generation. It offers a compelling balance of price and functionality, providing a premium smartwatch experience without the hefty price tag of the flagship models. If you're in the market for a reliable and stylish smartwatch with essential features and excellent performance, I highly recommend considering the Apple Watch SE 2nd Generation from Best Buy

    I would recommend this to a friend
  • Pros mentioned:
    Color
    Cons mentioned:
    Battery life

    Rated 4 out of 5 stars

    Starlight - happy with choice

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Too soon for a full review as I just unpacked mine yesterday, though looks like it will be great for basics I wanted. I can see battery life will require more frequent charges - see other comments on that. Really posting to show color and say VERY pleased with starlight over silver. It’s a tad warmer and not glaringly different. Classic and maybe more versatile for casual/sport and step up. Love my choice!

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Apple watch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love my Apple Watch that I wanted for many years. Best Buy had the best customer service ever.The price was great and I love the fit.

    I would recommend this to a friend
  • Pros mentioned:
    Fitness tracking

    Rated 5 out of 5 stars

    ⌚️

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple Watch SE is a fantastic blend of style, functionality, and affordability. Its sleek design and vibrant display make it a pleasure to wear, while its robust features like fitness tracking, heart rate monitoring, and seamless integration with your iPhone make it a valuable companion for everyday life. With access to a wide range of apps and the convenience of Siri right on your wrist, the Apple Watch SE truly elevates your connected experience. Whether you’re tracking your workouts, staying on top of notifications, or simply telling time, the Apple Watch SE excels in every aspect, making it a must-have accessory for Apple enthusiasts and anyone looking to enhance their lifestyle.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Fully satisfied!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am fully satisfied with this device and the service provided by stuff in the store. Previously I had Apple Watch with bigger display and it was uncomfortably to wear. This time I decided to pick 40mm and it was the best decision. Device is almost seamless on the wrist, it is lightweight, and the battery lasts up to two days. I also like the “Midnight” color, it matches with all outfits. Functionality is enough for sport and on a daily basis. Highly recommend this model.

    I would recommend this to a friend
  • Pros mentioned:
    Fitness tracking
    Best Buy Employee

    Rated 5 out of 5 stars

    Wonderful gift!

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    Best Buy Employee
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I always thought smart watches were frivolous and unnecessary but boy am I glad to have one! It’s easy to know if a text is important enough for me to step away from my desk at work, the workout app is great for tracking my heart rate when walking and I can take screenshots of my progress from the watch and sync to my phone. I recently discovered that I can use the watch to take photos with my phone remotely. Very excited to try utilizing that at an upcoming reunion!

    I would recommend this to a friend
  • Cons mentioned:
    Battery life

    Rated 4 out of 5 stars

    Overall im glad I purchased

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i wear this watch everyday to work and for the gym. I liked getting fitness+ app for 3 months to try out and plan to continue that subscription. One downside is that I noticed this watch drains my phone battery a lot faster.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Price

    Rated 5 out of 5 stars

    Super good option

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super good option with less spending than the new series and have almost all the features, the color is very good. Box was little crushed but it’s ok.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Price

    Rated 5 out of 5 stars

    Apple Watch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great price. Love the color. And works just fine for me . Can monitor my activity, heart rate. Sleep and much more that I have not learn to use.

    I would recommend this to a friend
  • Pros mentioned:
    Gift

    Rated 5 out of 5 stars

    Apple watch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this product for my sister, for her graduation gift! she absolutely loves it. I was very satisfied with the process of buying online and picking up in store compared to other stores around. The staff at the Jacksonville NC Best buy were very helpful and kind! Excellent service and product!

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Great gift

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought as a gift for me niece's birthday and as a graduation gift also and since the Apple Watch was not super expensive but the quality and the Apple software it was a must for her since she had an iPhone great product she loved it and even cried lol

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple Watch ⌚️

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the accessibility of this model! As a woman I prefer the smaller screen that fits much better on my wrist. All the extra features such as pulse monitor, blood oxygen, cycle tracker, and step counter make life sooo much easier on a workin momma. Thank you for the excellent customer service and I am extremely satisfied with this purchase.

    I would recommend this to a friend
  • Cons mentioned:
    Battery life

    Rated 5 out of 5 stars

    nice smartwatch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very nice and fits just fine. ive been using it everyday, the only problem is that the battery doesn’t last the whole day

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Apple Watch does just what I need.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with my purchase. For the price paid, the functions offered and compatibility with my other Apple products is great. Would recommend over cheaper off brand options

    I would recommend this to a friend
  • Pros mentioned:
    Fitness tracking

    Rated 5 out of 5 stars

    Amazing product

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am in love with my Apple Watch it was such an easy process to order too and It makes life easier I drive a manual so it’s hard to pick up my phone to check the time or look at the gps I have it right on my wrist not to mention I lost weight with the fitness + I love my Apple Watch!! The battery lasts all day and fast charging

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Easy to use well made addition

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a gift for my 70 year old mother who wanted a smart watch. She liked my galaxy watch 5, but he uses apple OS. I figured it was better to get her a simple apple watch. She had no problem using it. She talks to me on the watch now all the time.

    I would recommend this to a friend

What experts are saying

Powered by alaTest

Rating 4.3 out of 5 stars with 12 reviews

The analysis of all aggregated expert reviews shows that the reviewers are positive about usability, design, portability and price. Editors have mixed opinions about battery. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 89/100 = Very good quality.
  • TechRadarSeptember 8, 2022

    Hands on: Apple Watch SE 2 reviewThe entry-level Watch could well be the best

    Full Review
  • The VergeRating, 3.5 out of 5Victoria Song on September 26, 2022

    The Apple Watch SE is a first-time buyer's smartwatchWhen I reviewed the original Apple Watch SE in 2020, I was certain it was the best option for most people. In fact, my SE review was titled, “ Just get the Apple Watch SE .” Back then, the always-on display was relatively new, the bigger screen

    Full Review
  • Tom's GuideOctober 20, 2022

    Apple Watch SE (2022) reviewThe new Apple Watch SE (2022) pairs an up-to-date processor with many of Apple's latest smartwatch features, including watchOS 9 and low power mode. Plus it checks out at a lower starting price.

    Full Review
  • Tech AdvisorRating, 4 out of 5Henry Burrell on October 26, 2022

    Apple Watch SE (2022) reviewThe updated Apple Watch SE is more than enough for most people at a very un-Apple price point

    Full Review
  • Phone ArenaRado Minkov on June 5, 2023

    Apple Watch SE 2 (2022) review: The affordable Apple Watch; why pay more?For its starting price of $249, the Apple Watch SE 2 offers pretty much everything most people would want from a smartwatch

    Full Review
  • T3Rating, 4 out of 5June 30, 2023

    Apple Watch SE 2 review: more than just an affordable smartwatchSecond-gen Apple Watch SE continues to be an excellent value-for-money option for fans of the Cupertino-based tech giant

    Full Review
  • CreativeBloqRating, 4.5 out of 5Matthew Bolton on September 27, 2022

    Apple Watch SE (2022) review: All Apple for part of the priceThe new cheap Apple Watch SE feels like a full-price experience

    Full Review
  • Pocket-lintRating, 4.5 out of 5Britta O'Boyle on September 25, 2022

    Apple Watch SE (2022) review: Best of the bunch?Apple has three smartwatches in its 2022 line up, including a second generation Watch SE. Is it the one to buy? Here's our review.

    Full Review